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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 15 Documents
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Search results for , issue "Vol. 3 No. 3 (2025)" : 15 Documents clear
Pengaruh Pemasaran Digital terhadap Keputusan Pembelian pada Brand Makeover Setiyani, Devi; Puspita, Tria; Allaudin, Alif Azmi; Diastama, Yolland Cikal Raya; Wicaksono, Pandu; Nurfaizy, Arif Ikhsan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.495

Abstract

Penelitian ini berfokus pada pengaruh elemen digital marketing, seperti medsos, promosi, ulasan produk, dan personal branding, terhadap tindakan aktual konsumen, khususnya pada produk kosmetik Make Over. Penelitian ini bertujuan untuk mengukur seberapa jauh elemen-elemen marketing digital tersebut memengaruhi keputusan pembelian konsumen. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan metode pengumpulan data melalui kuesioner ini yang melibatkan 150 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dalam penelitian ini menggunakan metode regresi linier berganda untuk menguji pengaruh di setiap-setiap variabel independen terhadap variabel dependen. Hasil penelitian ini menunjukkan bahwa media sosial dan promosi memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, sementara ulasan produk dan personal branding berperan sebagai faktor pendukung dalam membangun kepercayaan konsumen. Kesimpulan dari penelitian ini menggarisbawahi pentingnya integrasi strategi pemasaran digital dalam membangun koneksi yang lebih kuat dengan konsumen dan meningkatkan loyalitas terhadap merek. Hasil penelitian ini juga memberikan rekomendasi praktis bagi perusahaan kosmetik untuk memanfaatkan teknologi digital dan pendekatan berbasis data untuk mencapai daya saing yang lebih baik di pasar. Kata Kunci: Pemasaran Digital, Media Sosial, Personal Branding, Promosi, Keputusan Pembelian.
PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN KFC INDONESIA Zalvani, Muhammad Hazza; Ilham, Fauzhan; Nugraha, Tegar adi; Wicaksono, Magribi Arif
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.497

Abstract

This study aims to analyze the influence of organizational culture and organizational commitment on employee performance at KFC Indonesia, a leading global fast-food company. In this context, organizational culture encompasses the values, norms, and practices shaping workplace interactions, while organizational commitment refers to employees' emotional attachment and dedication to company objectives. A quantitative approach was employed, involving a survey of 100 active KFC Indonesia employees. Multiple regression analysis was applied to examine the relationship between the independent variables (organizational culture and commitment) and the dependent variable (employee performance). The findings indicate that organizational culture significantly contributes to enhancing employee performance by fostering an environment conducive to innovation and collaboration. Meanwhile, organizational commitment exerts a greater influence than culture, underscoring the importance of emotional attachment, loyalty, and a sense of belonging among employees. This research offers strategic recommendations to strengthen both factors to achieve optimal organizational performance in the competitive fast-food industry.
Pengaruh Struktur Keuangan terhadap Manajemen Laba Perusahaan Manufaktur Tahun 2019-2023 Sadewo, Annisa Rahmadiani; Pratiwi, Azizah Inas; Fatihah, Safanella Fildza; Khoirul Mz, Muhammad Fauzi; Choirunisa, Reza Asti; Nisa, Syafira Enggar Khoirul
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.498

Abstract

To change financial statements for certain purposes, such as improving financial image or avoiding tax regulations, companies often use earnings management. The financial structure of a company, including its liquidity, leverage, capital intensity, and size, can affect this earnings management practice. The purpose of this study is to evaluate the relationship between financial structure and earnings management in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. This study uses secondary data obtained from the financial statements of companies listed on the IDX; 55 companies out of 171 companies meet certain criteria, and 260 data are obtained from the financial statements of these companies. The results of the study indicate that capital intensity has a negative effect on earnings management in manufacturing companies; liquidity, leverage, and company size do not affect earnings management.
Pengaruh Diskon dan Shopee Live terhadap Belanja Impulsif di Solo Putra, Laksmana Dirgantara Prayoga; Firmansyah, Rheza Aditya; Uddin, Ukkasyah Dhiyaa; Raisadewa, Diandra; Darmawan, Reyhan; Permata, Burhan; Valerin, Alvin
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.499

Abstract

The phenomenon of impulsive buying has been on the rise during major promotional events such as 12.12, where e-commerce platforms compete to offer significant discounts and interactive shopping experiences to attract consumers. These events often leverage a combination of competitive pricing strategies and live streaming features like Shopee Live to drive spontaneous purchasing behavior. This study aims to analyze the influence of Price and Shopee Live on impulsive buying behavior among consumers in Solo. A quantitative method was employed, utilizing primary data collected through surveys of 60 respondents. The respondents were Solo residents aged over 18 who had used Shopee Live and had experience shopping via the feature. The data was analyzed using multiple linear regression, with classical assumption tests such as normality, multicollinearity, heteroscedasticity, and autocorrelation to ensure the validity of the results. The findings reveal that both Price and Shopee Live significantly influence impulsive buying behavior. The significance value for the Price variable was 0.020, while the Shopee Live variable showed a significance value of 0.000, indicating a more dominant influence of the live streaming feature. Price affects impulsive buying behavior through consumers' perception of product value, while Shopee Live, with its real-time interaction and exclusive promotions, creates urgency and strong emotional appeal, encouraging unplanned purchases. These findings underscore that a competitive pricing strategy, when combined with interactive features like Shopee Live, can effectively enhance product appeal and drive impulsive buying behavior during major events like 12.12. This study provides practical implications for e-commerce businesses to design integrated marketing campaigns by leveraging Shopee Live as a tool to enhance customer loyalty and encourage spontaneous purchases, particularly in the increasingly competitive digital shopping era. Keywords: price, Live Shopee, Compulsive Buying
A Analisis Pengaruh Inflasi,Suku Bunga, Dan Kurs Terhadap Pertumbuhan Ekonomi Di Indonesia: Pengaruh Inflasi,Suku Bunga, Dan Kurs Terhadap Pertumbuhan Ekonomi Di Indonesia Jaswandi, Amir Khairul Haq; Fadlurohman, Isnain Farhan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 3 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i3.501

Abstract

This study aims to analyze the influence of inflation, interest rates, and exchange rates on economic growth in Indonesia. Economic growth is a key indicator in evaluating the performance of a country's economy, making it crucial to understand the factors that impact it, which has significant implications for economic policy. The data used in this research is secondary data in the form of time series data from the year 2000 to 2023, obtained from official sources such as the Central Bureau of Statistics (BPS) and Bank Indonesia (BI). The analytical method employed is multiple regression, which allows for identifying the relationship between independent variables inflation, interest rates, and exchange rates and the dependent variable, which is economic growth measured through Gross Domestic Product (GDP). The results of the study indicate that inflation, interest rates, and exchange rates have significant effects on economic growth. Inflation was found to have the most dominant negative impact, showing that high inflation rates can hinder economic growth by reducing purchasing power and disrupting investment

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