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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
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Articles 7 Documents
 1 
Search results for , issue "Vol 11, No 1 (2021): February - July 2021" : 7 Documents clear
HEGEMONIC RELATIONS IN GENDERING THE TECHNOLOGY: The Case of Apple’s @idevice.indonesia Community Kania, Dessy
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2098

Abstract

This article dissects the practice of gender typification of the iPhone through three layers and explore how the hegemonic relationship between Apple, the community; the moderator and its members. Combining Judith Williamson's semiotics approach and the theory of encoding-decoding from Stuart Hall, it was found that there were differences in gender construction between Apple and the moderator of @idevice.indonesia community and its members. Apple has never explicitly proclaimed the iPhone as a sexed product, if so they have used subtle gender typifications through color coding, objects, and design. Whereas the @ idevice.indonesia community and members, carry out gender typification closely with stereotypes within patriarchal culture. This finding explains that prosumer such as @ idevice.indonesia community and its member has benefited Apple because as a producer, they continues to echoes iPhone through various uploads and comments on Instagram @ idevice.indonesia. On the other hand, prosumer was detrimental to Apple in terms of ideology because it destitute the gender awareness and gender bender ideas that Apple has carried throughout the iPhone’s marketing effort. The @ idevice.indonesia community and its member has ultimately looked at iPhone as a feminine product in a binary gender perspective. To cite this article (7th APA style):Kania, D. (2021). Hegemonic Relations in Gendering the Technology: The Case of Apple’s @idevice.indonesia Community. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 39-51. http://dx.doi.org/10.36782/jcs.v1i1.2098
THREE NEWSPAPERS’ COVERAGE OF INTIMATE PARTNER VIOLENCE AGAINST WOMEN IN NIGERIA, 2015-2017 Agbese, Aje-Ori
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2057

Abstract

This article explores how three national newspapers cover the cases of intimate partner violence against women (IPVAW) in Nigeria from 2015 to 2017 to contribute to global research on mediated representations of violence against women. The study focuses on how Nigerian newspapers, The Guardian, Punch and Vanguard, reported the IPVAW cases from 2015 to 2017, and how they covered and framed IPVAW. Using quantitative content analysis, we found that the newspapers used episodic framing, blamed the victims, and exonerated/ excused the men’s actions. The implications of these findings are discussed. To cite this article (7th APA style):Agbese, A. O. (2021). Three Newspapers’ Coverage of Intimate Partner Violence against Women in Nigeria, 2015-2017. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 12-25. http://dx.doi.org/10.36782/jcs.v1i1.2057 
MEDIA CONVERGENCE OF INDONESIAN HOUSE REPRESENTATIVE TELEVISION Setiadarma, Dani; Rizkiansyah, Mariko
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2081

Abstract

The development of media convergence affects almost all the publication and broadcasting practices, including special media managed by the Indonesian House of Representatives (DPR). This article explores the practices of media management and communication patterns in DPR News Bureau. The research uses Dailey's media convergence model, namely the convergence of continuum model. Using case study method, we observe closely how staff's behavior and communication patterns among the media divisions of DPR. Interview conducted to find out how the editors run media management in providing information to the audience. The results showed that the editorial management of DPR media has applied the integrated media convergence; from collecting information, producing news to distributing the content. To cite this article (7th APA style):Setiadarma, D. & Rizkiansyah, M. (2021). Media convergence of the Indonesian house representative television. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 74-83. http://dx.doi.org/10.36782/jcs.v1i1.2081
DISCOURSE ANALYSIS IN THE PERSPECTIVE OF ERNESTO LACLAU AND CHANTAL MOUFFE Narwaya, St Tri Guntur
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2106

Abstract

This article elaborates on the discourse analysis approach developed by Ernesto Laclau and Chantal Mouffe. Laclau and Mouffe's ideas are still relatively new in the realm of communication studies in Indonesia. These two thinkers are more familiar with various contemporary political studies literature. Much of their theoretical arguments refer to the Neo-Marxist framework as well as the Post-structuralist perspective. This article provides the fundamental concepts developed by Laclau and Mouffe in assisting the broader socio-political discourse analysis. Laclau and Mouffe reject various basic assumptions from essentialism, foundationalism, discursive representationalism, and deconstructive approach. Using a critical literature review method, we examine the thoughts of Laclau and Mouffe in developing the discourse studies. Laclau and Mouffe's approach is practical for multiple communication studies such as political discourses, business communication, branding discourses, news analysis, and other social communication themes. It can be used to explore and study how, for example, a hegemonic discourse articulated in the practice of certain political discursive formation by various dominant political forces. Also, it is able to capture how a certain discursive topic negotiated and contested by various existing socio-political power. The implication can also extend to broader issues related to discursive practices because for Laclau and Mouffe, every social practice can be read from the lens of a discourse. To cite this article (7th APA style):Narwaya, S. T. G. (2021). Discourse Analysis in the Perspective of  Ernesto Laclau and Chantal Mouffe. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 1-11. http://dx.doi.org/10.36782/jcs.v1i1.2106 
PERPETUATING BEAUTY MYTH THROUGH SELFIE-EDITING Setyastuti, Mayda Putri; Sunuantari, Manik
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2128

Abstract

Selfie is a phenomenon that best represents popular culture in today's digital era. The trend in the use of smartphones with front cameras and social media has contributed to the creation of 93 million selfies per day from Android-based phones alone. In fact, selfies are not something completely spontaneous and authentic. Selfies go through a series of processes of production and curation in various ways to bring out the 'best version' of a person. The awareness that selfies shared via social media will be seen, even commented on by others, makes individuals take a number of ways to 'enhance' their appearance virtually. One way to improve the appearance of yourself on a selfie is to do selfie-editing. This practice has been practiced and widely accepted. Selfie-editing is the process of perfecting selfies before they are uploaded and shared via social media platforms, especially Instagram. Instagram is currently the most popular social media platform for users to publish their selfie and other photographic contents. This article attempts to explain the selfie-editing phenomenon as an individual effort to manage impressions through the concept of looking-glass self by Charles Horton Cooley. The research was conducted qualitatively, namely by conducting in-depth interviews with informants who are influencers on Instagram, as well as observing and analyzing selfies and photos published in each of the influencers' Instagram accounts. The three accounts that had been the object of this research are @cindaranii, @indripurwandari, and @ipehkhalifah. The three users consistently posted their selfies and self-portraits with various arrangements in their Instagram feeds, as they have thousands of Instagram followers. The findings show that selfies undergo some specific and organized process which can be classified into 3 phases: Pre-production, Production, and Post-Production. These processes indicate that a selfie needs to meet some criteria prior to its uploads in Instagram. This study also found that selfie-editing or photo-editing is certain, but such editing and modification process should deliver a natural and effortless look, the least fabricated it could be. This indicates that selfie-editing is not only a form of impression management on social media, but also a form of censorship action according to the myth of beauty, even though the internet and social media are often perceived as a free and democratic medium. Keywords: Selfie, Selfie-editing, Looking-glass self, Self-censorship, Beauty Myth To cite this article (7th APA style):Setyastuti, M. P., & Sunuantari, M. (2021). Perpetuating beauty myth through selfie-editing in Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 26-38. http://dx.doi.org/10.36782/jcs.v11i1.2128
THE INFLUENCE OF E-CONSUMERS' MOTIVATION TOWARD ATTITUDE AND SATISFACTION: The Uses and Gratifications Approach Hermawan, Herry
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2133

Abstract

This study examines the influences of entertainment, informativeness, and Web irritation on attitude toward online shopping and satisfaction in online shopping. Particularly, satisfaction in online shopping is explored as the consequences of attitude toward online shopping, while informativeness, entertainment, and irritation are the antecedents of attitude toward online shopping. Data were collected through a quantitative study applying an online questionnaire carried out in 2020, using a representative sample. Findings showed that attitude toward online shopping is determined by entertainment, while informativeness does not significantly affect consumers’ attitude toward online shopping. Web irritation was also found to be of equal importance in influencing the formation of consumers’ attitudes toward online shopping but in a negative manner. This suggests that Web irritation on online shopping sites has a significant influence on consumers. If online shopping sites are irritating, then consumers form negative attitudes toward online shopping. This study also found that consumers’ satisfaction to shop online is determined by their attitude toward online shopping. The findings contribute to the evolution of the Uses and Gratification Theory, particularly in online shopping in developing countries like Indonesia. This study provides implications to e-business, marketers, and website system developers of online shopping sites dealing with products. To cite this article (7th APA style):Hermawan, H. (2021). The influence of e-consumers’ motivation toward attitude and satisfaction: the Uses and Gratifications approach. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 52-63. http://dx.doi.org/10.36782/jcs.v1i1.2133
“AM I CREATIVE ENOUGH OR PERFECTLY CHARMING?” Gender Comparison of How Millennials Represent themselves on Instagram Sosiawan, Edwi Arief; Wibowo, Rudi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 11, No 1 (2021): February - July 2021
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v11i1.2151

Abstract

Photos uploaded by the millennial generation are the process of re-purposing the means of photography in the form of self-representation as a way to construct their identity. This self-identity construction process also involves gender roles related facts that demonstrate various behaviors in the social media use. Photos posted as self-representation are not only getting a normative or supportive response in the caption as a comment or like, but also bringing up cases and problems. This article figures out the gender comparison in the self-identity construction of the millennial generation in social media Instagram. The netnography (virtual ethnography) method used to interpret the phenomenon of the daily behavior of the millennial generation on Instagram. Primary data derived from hypertext interactions with the millennial generation of Instagram users. The findings point that the male millennial prefer to present themselves as an intimate and friendly person who is close to the family in daily life. They are also more oriented towards presenting their preferences and hobbies by visualizing symbols related to them, such as highlighting creativity with tools used as photo and video cameras. While the female millennial tend to dislike daily show because it is considered a private matter. However, they like to show their identity through fashion or clothing known as OOTD, highlight their creative products, and more focus on themselves. To cite this article (7th APA style):Sosiawan, E. A. & Wibowo, R. (2021). "Am I creative enough or perfectly charming?" Gender comparison of how millennials represent themselves on Instagram. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11(1), 64-73. http://dx.doi.org/10.36782/jcs.v1i1.2151 

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