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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 2, No 1 (2012): February - July 2012" : 8 Documents clear
RADIO KOMUNITAS DAN KEGAGALANNYA SEBAGAI MEDIA COUNTER HEGEMONY (Studi Kasus Pada Radio Panagati dan Angkringan di Yogyakarta) Eddyono, Aryo Subarkah
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.36

Abstract

Community radio is able to offer an alternative that takes the listener impressions, not based on a handful of people or the market desires. It can be called as a medium of resistance counter the hegemony. This research aims to answer the causes of the death of two community radios in Yogyakarta, namely: Radio Panagati and Radio Angkringan. Radio Panagati located in Terban Village  Yogyakarta city, while Radio Angkringan in Timbulharjo Village, Bantul. Both radios are the two pairs of the legendary community radio, especially in Yogyakarta. Based on descriptive-exploratory case study research, the author found that the death of two community radio stations is caused by external factors, including: the rules issued by the state to limit the community radio. External factor has an impact on the community radio’s inability to resolve internal problems that have long existed. If government needs to support community radio, number of rules that burden community radio must be deleted. Keywords:  community radio, counter the hegemony, broadcast democratization.
THE NEW MEDIA AND ISLAM: COMMUNICATION CHARACTERISTICS AND DYNAMICS Dahlan, M Alwi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.35

Abstract

The latest communication technology had always played a critical role in the success of many revolutionary actions, as have been shown ever since the 15th Century’s European Renaissance. It was to be expected, therefore, that the use of powerful digital technology and the new social media, would be even more decisive in achieving victory in the latest string of revolutions and mass protest movements. This was known as the Arab Spring due to its success to toppled the authoritarian regimes of the Middle Eastern Muslim region, but also as the Facebook, the Twitter, or the Blogging revolutions to indicate the main social media and technology in use. The social media was considered so powerful as an instrument of protest that the “Arab Spring model” was adopted by the Occupy movements in the US and elsewhere in the Western world, also in China. An examination of the dynamics that come into play in the revolutions, however, conclude that the success are not may not be the results of the new media only but also of other factors: global links, cyber warfare, political communication, foreign interests (e.g. US drones attack against Khadafi) Nevertheless, it bring real social advantages for the Muslim world. Keywords: Arab Spring, new social media, communication revolutions.
CONGRUITY ANALYSIS ON GENDER AND LEADERSHIP ROLES AMONG COMMUNICATION MANAGERS IN JAKARTA Simorangkir, Deborah N
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.37

Abstract

According to the role congruity theory (Eagly & Karau, 2002), most characteristics attributed to men are categorized as agentic—assertive, confident, and powerful; while most characteristics attributed to women are communal—pleasant, likeable and trustworthy. However, agentic traits usually define leadership as men are viewed as having more leadership traits than women. Consequently, women are less likely to be approved as leaders compared to men because the male stereotype is more similar to the leader stereotype.. This research intends to find out the relationships of employees’ compliance towards male and female boss. In-depth interviews are conducted to 40 communication managers in Jakarta. Results show that the traits attributed to male managers are indeed agentic, while the traits attributed to female managers are communal. Most respondentsclaim to not have a preference between female and male managers, but eventually contradict their answers throughout the interviews.  Results were analyzed using the role congruity theory. This study serves as a foundation upon which much needed research on gender discrepancies in the Indonesian workforce can be built. Keywords: role congruity, leadership, compliance gaining, agentic, communal.
PENERAPAN BUDAYA PERUSAHAAN DALAM PEMBENTUKAN CITRA PERUSAHAAN JASA PERHOTELAN Sunuantari, Manik
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.38

Abstract

There are so many factors that influence customer imageof a building hotel. One of thefactors that stand out in image formation of a hotel is culture. It is reflected in the behavior, norms, standard values that was adopted, philosophy, rules and communication climate in a hotel.The theory that applied in this research is from Heskett by using constructivism approach. The research location is Hotel Sentral and Hotel Sofyan Betawi, where prior they shared same values. Later, they became apart due to differences in values, segments. But because there was various difference, so they were decided to separated, and grow up appropriate with the wishes of their founder. Based on the research result, and comparison study, it is indicated that each hotel has different characteristics corporate culture, segments, and corporate image. The condusive communication climate allows the formation of a good corporate image. For instance, employees have an opportunity to share and learn with each other. Open communication will effect good culture formation and absorb by all members of the company. Hotel Sentral applied an adaptive culture due to the dynamism of changes in customer’s needs and wants. In the other hand, Hotel Sofyanembrased on more static approach, due to the obedience to the founder. Customer’s image of Hotel Sentral is not favourable, because the issue with the local community which resulting the lack of social responsibility. The while in Hotel Sofyan’s images is favourable in the mind of the customers, due to it is positive relationship with the community and this resulting customers stay are convenient. Keywords: corporate culture, corporate image, norm, value and communication climate.
MODEL WORD-OF-MOUTH DALAM KOMUNIKASI PEMASARAN PERGURUAN TINGGI Yulista, Yera
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.39

Abstract

Institutions of higher education can be promoted through Word-of-Mouth’s marketing communication technique which is a technique that requires consumers to promote a product to others. Word-of-mouth Marketing can be done through interpersonal communications. Personal proximity factors, situational and interpersonal communication approach among communicators have an influence in deciding an act of communication. The purpose of this study to find Word-of-mouth Marketing communicationsmodel in Member Get Student program of Mercu Buana University. This study uses a type of  exploratory case studies. The results showed that the communication actors (who are recommended) still consider personal and situational factors of other actors (who recommend) before making the decision to attend Mercu Buana University. Interpersonal communication activity is quite instrumental in the formation of Word-of-mouth  Member Get Student model, while Riley and Riley’s communication model is the foundation base. Keywords: word-of-mouth, interpersonal communication, Riley and Riley’s communication model.
KONSTRUKSI REMAJA PEREMPUAN DI SINETRON Santoso, Widjajanti M
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.40

Abstract

Femininity is a social construction that reproduce the being of woman in dayly life. Being a woman in general is represented by beauty, tall, lean, submissive, kind and thinking more of other people rather that herself. The study shows that being a women is also harrassing and violently do that, in the name of to conquer its femininity. Unfortunately this messages are dominant in television’s soap opera (sinetron), through speech, act and characterizing the role as good and bad, eventually leading to criminal act. For feminist it is significant to identified such social construction in order to have an agenda to negotiate those construction. It is a strategy and also a contribution to have a better represented women in soap opera (sinetron). Keywords: femininity, soap opera, harassment, social construction, women.
PEMBENTUKAN KONSEP DIRI ANAK USIA DINI DI ONE EARTH SCHOOL BALI Putri, Dianingtyas Murtanti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.41

Abstract

We were not born with clear understandings of who we are and what our value is. Communication with others can help us to understand and know who we are. For children at their early age, they are not yet to comprehend who they are, therefore they need someone to help them know who they are through particular others. This paper describes the process of how self-concept is formed during golden age (0-8 yo) through interpersonal communication between teacher and kindergarten students. The method in this research is case study at One Earth School Bali with qualitative approach using in-depth interviewtowards several informants purposively. The results showed that the understanding of the age factor as a volatile mood and playful nature of children, then the method of playing while learning in education as well as interpersonal communication teachers and children to build good relationships were potentially form positive self-concept of children, so children have good self-esteem and self-image. Keywords:  self-concept, interpersonal communication, early childhood, learning while playing
HORIZONTAL CSR AND GOTONG ROYONG COMMUNICATION Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 2, No 1 (2012): February - July 2012
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v2i1.2483

Abstract

In an era of increasingly horizontal, equal, and communal communication, new models are needed to develop corporate social responsibility (CSR) programs that are more effective and relevant. Indonesia has a rich culture that can contribute to the development of new models of corporate communication, one of which is Gotong Royong communication. This article elaborates on horizontal models of CSR and their relationship to the culture of Gotong Royong in Indonesia. Horizontal CSR carries 3Cs: Community, Collaboration, and Cooperation. This study inspires companies and professional organizations to explore new forms of CSR programs based on social capital, social relations, and local wisdom that are equal and less selfish. To cite this article:Wijaya, B. S. (2012). Horizontal CSR and Gotong Royong Communication. Journal Communication Spectrum, 2(1), 43-62.

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