Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
SNISTEK adalah sebuah acara akademik yang prestisius dan berkualitas, yang diadakan setiap tahun dengan tujuan untuk mendukung pertukaran pengetahuan, ide, dan temuan terbaru dalam bidang ilmu sosial dan teknologi. Seminar ini merupakan platform ideal bagi para ilmuwan, peneliti, praktisi, dan akademisi untuk berbagi hasil penelitian terbaru, diskusi mendalam, dan memperluas jaringan profesional mereka. SNISTEK mengakomodasi berbagai topik dan disiplin ilmu dalam bidang ilmu sosial dan teknologi. Beberapa topik yang sering dibahas di SNISTEK meliputi, tetapi tidak terbatas pada: - Ilmu Sosial (Sosiologi, Psikologi, Antropologi, Ekonomi, dll.) - Teknologi dan Informatika - Manajemen dan Bisnis - Pendidikan - Kesehatan dan Kesejahteraan - Keberlanjutan dan Lingkungan - Kebijakan Publik dan Hukum - Teknologi Industri - Teknologi Pertanian dan Lingkungan dan banyak lagi.
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<![CDATA[Komparasi Media Konvensional Dan Baru Dalam Partisipasi Masyarakat Pada Pembangunan Di Kota Batam ]]>
<![CDATA[Ageng Rara Cindoswari]]>;
<![CDATA[Michael Jibrael Rorong]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The aims of this research are (1). Describe the characteristics of users of the apekesah.batam.go.id website and the Hallo Batam program on Batam FM, (2). Describe the use of apekesah.batam.go.id and the Hallo Batam program on Batam FM on community participation in development in Batam City. This study uses a qualitative research method where the research subjects are users of the apekesah.go.id application and the listeners of the hallo batam program who are selected prupossively, while the object of research is the place of research which is located in Batam City. Data collection techniques using snowball techniques with research instruments using observation, in-depth interviews and documentation and data analysis techniques using Miles and Huberman. The results showed (1) Batam FM users who access the hallo broadcast program mostly on diversion and surveillance motives. Furthermore, the motive of the apekesah.go.id website user is the motive for using it to run away from administration. (2). In Batam FM media, the participation that appears is horizontal participation, informative participation, functional participation and interactive participation. As for the impact of the use and benefits of the apekesah.go.id website users, it is shown by the emergence of informative and functional participation only]]>
<![CDATA[Analisis Ukuran Perusahaan Dan Corporate Governance Terhadap Manajemen Laba Di Bursa Efek Indonesia ]]>
<![CDATA[Reni Kusuma Wardhani]]>;
<![CDATA[Dian Efriyenti]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The low level of good corporate governance control in a company will increase earnings management behavior which causes problems and causes losses to the company. Population taken from on the Indonesia Stock Exchange in the 2016-2021. Samples that meet the criteria are 8 data. Based on the results of the t test Firm Size (SIZE) a significant value of 0.003 < 0.05 and a t-count value of -3.134 < -2.028 partially firm size (SIZE) has a negative and significant effect on earnings management. In managerial ownership (KM) the significant value is 0.481 > 0.05 and the t value -0.711 > -2.028 partially managerial ownership (KM) has a negative but not significant effect on earnings management. Then for institutional ownership (KI) significant value 0.924 > 0.05 and t value -0.096 > -2.028 partially institutional ownership (KI) has a negative but not significant effect on earnings management, and simultaneously or f test: firm size (SIZE), managerial ownership (KM) and institutional ownership (KI) have a significant effect on earnings management (DA) with a significance value of 0.001 < 0.05 and the result of f arithmetic is 7.310 > 2.87.]]>
<![CDATA[Pembinaan Literasi Media Pada Warga Belajar Perempuan PKBM Sumber Ilmu Di Kecamatan Sagulung Kota Batam ]]>
<![CDATA[Ageng Rara Cindoswari]]>;
<![CDATA[Muhammad Patli]]>;
<![CDATA[Hardiyanto Hardiyanto]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The objectives of this Community Service activity are (1). Knowledge of women learning residents in PKBM Sumber Ilmu about the benefits and uses of the internet, (2). Knowledge of women learning citizens in PKBM Sumber Ilmu about media literacy, (3). Skills for women learning residents at PKBM Sumber Ilmu about preventing the misuse of the internet and social media for misleading news and pornographic content. This activity was held using lecture, discussion and practice methods with a duration of 2 hours per session for 2 meetings. This guidance was given to learning residents of PKBM Sumber Ilmu about 10-15 people which was held in the range of January-February 2018. The results of this activity can be concluded that this coaching is very useful and has an impact on increasing knowledge and improving the way of social life of the community. Media literacy development cannot be done partially and intermittently. This is done so that the target of the media literacy movement can achieve its goals optimally. In addition to fostering media literacy, a theme of community service is needed, such as media literacy parenting. In the implementation of the development of the service team, they did not find significant difficulties because the participants showed high enthusiasm during the training]]>
<![CDATA[Klasifikasi User yang Berpotensi Melakukan Pembelian Barang Online Menggunakan Algoritme Weighted K-Nearest Neighbor ]]>
<![CDATA[Valentina Yohana Senduk]]>;
<![CDATA[Eko Hari Parmadi]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Electronic commerce is an exchange using technology as an intermediary between various parties (individuals or organizations) as well as electronic-based intra or interorganizational exchange activities. The most commonly used interface is the web browser. Visitor’s behavior on a web site can be analyzed using a classification algorithm on the data order of site visits or commonly known as web clickstream. In this study the weighted k-nearest neighbor algorithm is used to classify users who have the potential to make online based purchase on public data on a web clickstream data of an e-commerce. The weighted k-nearest neighbor method makes the classification based on the label that has the highest number of distance weights at the nearest k-neighbor from the classified data. The output of this system is the classification of users who have the potential to purchase goods online and those who do not. Researchers conducted an attribute selection experiment with variations in k and variations in the number of attributes based on the results of rank information gain and obtained the 2 most influential attributes in the classification namely Page Values and Exit Rates. Testing to find the most optimal k was done on 7,632 data using 3-fold cross validation and produced the highest accuracy of 86.2028% at k = 65.]]>
<![CDATA[Pembinaan Pemberdayaan Pemasaran Berbasis E-Commerce Pada UKM Rafflesia Di Kota Batam ]]>
<![CDATA[Tukino Tukino]]>;
<![CDATA[Erlin Elisa]]>;
<![CDATA[Alfannisa Annurrallah Fajrin]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The implementation of community service activities that will be carried out in the form of fostering E-Commerce-Based Marketing Empowerment which is located at Rindang Garden Blok B2 No. 04 Buliang Batu Aji Village, Batam. Based on the results of interviews in the field that Rafflesia SMEs have problems marketing their products. In general, SMEs have limitations in mastering the use of information technology facilities plus marketing media that are less well known by the public. SMEs or conventional entrepreneurs consider accounting records to be a hassle. The training method used is to provide training on training using an online website. The methods used in the development of Rafflesia UKM that will be given are survey methods, lecture methods, discussion methods and training methods. The sustainability of the results of the coaching activities is that Rafflesia SMEs are expected to be able to manage marketing through web-based e-commerce.]]>
<![CDATA[Smart Home Kendali Lampu Rumah Berbasis Mikrontroler Arduino Menggunakan Smartphone Android ]]>
<![CDATA[Alvendo Wahyu Aranski]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The use of inefficient home lights is often underestimated by some people. This often happens because of the public's indifference to leaving the lights on when they are not needed, without realizing it, the cost of electricity bills also increases. The reason is none other than trivial things, wherever you want to turn off/ on the lights in a room in the house, it will require someone to go to an electrical device, this’s what makes some people reluctant to turn off the lights and in the end the lights are not turned off and are left on. To make it easier for people to control lights, in this study, we will design a tool that can control Arduino Uno-based house lights using aSmartphone as a medium that will be used to control lights. Control is done through an application on a Smartphone. The application is made using the MIT APP IVENTOR software as an interface to control the on/off lights. The android smartphone sends data via Bluetooth which then the data will be received by the Bluetooth HC-05.]]>
<![CDATA[Analisis Factory Overhead Cost Dan Direct Labor Cost Dalam Menetapkan Cost Of Goods Manufactured Pada Ukm Kube Jasmine ]]>
<![CDATA[Baru Harahap]]>;
<![CDATA[Syahril Effendi]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The purpose of this study was to find out whether the Factory Overhead Cost and direct labor costs had an effect on the increase in production. In this quantitative research two types of variables are used, namely the independent variable is Raw Material Cost, Direct Labor Cost and the dependent variable is Increased Production Results. Sampling is done by the technique used, namely purposive sampling. Data analysis using Classical Assumptions and Multiple Linear Regression methods. The results of the study were processed using SPSS 26, it can be seen that the Raw Material Cost has a tcount of 5.728 with a significance probability of 0.000, concluded that Factory Overhead Cost partially have a positive and significant effect on Increasing Production Cost of Direct Labor Costs has t count of 6.837 with a significance of 0,000 can be concluded that Direct Labor Costs partially have a positive and significant effect on Increasing Production Results. The F test shows the Fcount value of 71,270 and significance of 0,000b means that there is a significant effect between Factory Overhead Cost and Direct Labor Costs on Increasing Production Results]]>
<![CDATA[Analisis Faktor- Faktor Yang Berpengaruh Terhadap Realisasi Pendapatan Asli Daerah (Studi Kasus Di Kota Batam Periode Tahun 2017-2021) ]]>
<![CDATA[Syahril Effendi]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The development of information technology is currently growing rapidly, moreover the formation of The purpose of this study is to find answers to determine the effectiveness of advertisement tax and the contribution of advertisement tax to local revenue, where in the era of regional autonomy, local governments are required to always increase their regional revenues, such as increasing local tax revenues through billboard tax revenues. Tax revenue through advertising billboards in the city of Batam provides an undeniable contribution to regional revenue. However, in practice it has not yet come close to its true potential, besides that the preparation of this tax target is only based on previous years' experience. The length of this research was conducted from April to July 2018. The object of this research is Batam City Dispenda. The sampling technique used is non-probability sampling, namely the sampling technique using certain considerations or purposive sampling using financial reports from 2017 to 2021. The results of hypothesis testing using the multiple regression analysis method show that simultaneously the effectiveness of advertisement tax and the contribution of advertisement tax has a significant effect on local revenue. While partially the effectiveness of advertisement tax has a significant relationship to local revenue, however, the contribution of advertisement tax has a significant effect on local revenue at the Batam City Dispenda.]]>
<![CDATA[Analisis Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT Sumber Alfaria Trijaya Tbk (Alfamart) ]]>
<![CDATA[Deviana Deviana]]>;
<![CDATA[Realize Realize]]>;
<![CDATA[Ronald Wangdra]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The purpose of this research is to determine 1. Effect of Work Discipline on Employee Performance in PT Sumber Alfaria Trijaya TBK (Alfamart) partially; 2. Effect of Work Motivation on Employee Performance partially; and (3) Effect of Work Discipline and Motivation on Employee Performance Work simultaneously. Methods: Total population in this study was 138 employees and the amount of sample in this study was 138 employees, Data Collection Techniques by questionnaire, sampling technique research using sampling techniques saturated. Analysis method is Quantitative Analysis, Quantitative Analysis with Multiple Linear Regression, determination (R Square), to determine the factors that influence employee performance with the coefficient of determination in Partial (r2) and simultaneous (R2). To test the hypothesis with the t-Test (Partial) and F-Test (Simultaneously), with a significance level (α = 0.05). The results showed that the influence of the variable Work Discipline Employee Performance is equal to 0.537 (53.70%). Work Motivation variable amount of influence on employee performance is equal to 0.887 (88.70%). The magnitude of the effect of variable Work Discipline and Motivation on Employee Performance Working simultaneously on PT Sumber Alfaria Trijaya TBK (Alfamart) amounted to 4,065 (40.65%).]]>
<![CDATA[Pemanfaatan Canva Untuk Kebutuhan Desain Grafis dan Video Promosi Edotel TeBe Syariah ]]>
<![CDATA[Andreas Nugroho Sihananto]]>;
<![CDATA[Kartini Kartini]]>;
<![CDATA[Rizky Parlika]]>
<![CDATA[ Prosiding Vol 4 (2022): SNISTEK ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Marketing activities are at the core of every business, even in hospitality business. The hotels today is being challenged in marketing, especially digital marketing, and one of them is Edotel TeBe Syariah which is owned by SMK Tunas Bangsa on Malang City. The challenge faced by Edotel is the lack of human resources who master visual content creation and video creation for digital marketing purposes. Although it has confirmed business cooperation with OYO as SPOT ON 90349 for its marketing channel, the management also wants to strengthen its digital marketing side through social media. Because of the Covid-19 pandemic, the hotel occupancy rate is uncertain, sometimes only a few rooms are filled. The management also wants to increase the capacity of their human resources. our community service team and management plan marketing teaching strategies using Canva-based visual and video content. After using the Canva application for a while, all permanent employees of Edotel TeBe Syariah are now able to use Canva to create visual and video content for marketing needs. We hope that digital marketing activities through social media such as Facebook and Instagram owned by Edotel TeBe Syariah can be further improved]]>
