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Jurnal Media Informasi Manajemen
Published by Universitas Sumatera Utara
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Education,
Computer Science & IT Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 1, No 1 (2013)" : 15 Documents clear
PENGARUH PRODUK, PROMOSI, HARGA, LOKASI TERHADAP MINAT BERKUNJUNG KEMBALI KE RAHMAT INTERNATIONAL WILDLIFE MUSEUM & GALLERY MEDAN puja areyouda pandiangan; liasta ginting
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

The purpose of this research is to investigate and analyze the influence of product, promotion, price and location of the intention to visit again and determine the most dominant factor affecting intention to visit again.This study is associative by using a questionnaire distributed to visitors who have visited at least twice. The population in this study are all visitors in June 2011, which amounted to 3850 visitors. The sample size was determined using the Slovin formula samples in this study were respondents or 97.46 can be rounded to 97 people responden.Pengujian hypothesis using linear regression analysis.Based on calculations and data analysis has been done, the variable product, promotion, price and location of partial positive and significant influence on the variable intention to visit again. From the analysis of determination coefficient R Square value of variable product, promotion, price and location to give the effect of 72.1% against the interests of customers while the remaining 27.9% influenced by other factors not examined in this research.Keywords : Product , Promotion, Price, Location and Intention to visit again
PENGARUH KEPERCAYAAN, KEPUASAN DAN RELATIONSHIP VALUE TERHADAP KOMITMEN PADA NASABAH KARTU KREDIT MANDIRI MEDAN mardiyah irfa
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT The purpose of this study are to investigate and analyze the impact of trust, satisfaction and relationship value toward customer commitment in mandiri credit card Medan. The population of this study is the new customers Mandiri Credit Card in 2011, with the amount of 31 524 people. Samples used in this study are Bank Mandiri credit card customers listed in 2011. The sample size in this study was determined using the Slovin formula. Number of samples obtained at 99.68 is rounded up to 100 people. The author used a sample random sampling method. Based on partial test results, it is known a variable relationship value, while the satisfaction variable and the trust variable also have a positive influence on customer commitment Medan Mandiri credit card but not significant. Based on the test results of the determinant coefficient (R), can be seen that the value of the determinant coefficient (R) by 45.6% of commited customers of credit card in Medan Mandiri is jointly influenced by the belief variables, satisfaction and the variable relationship value, while 54.4% influenced by other factors not included in this the results. Keywords: Trust, Satisfaction, Relationship Value and Commitment.
1 ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP MINAT BERKUNJUNG PADA KEBUN BINATANG MEDAN kristina oktaviyani
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

This study aims to determine the effect of service quality, promotion and location of the intention to visiting the Medan Zoo, and which variables most affect intention to visiting the Medan Zoo.The study population is a Medan Zoo visitors. The research sample was taken by 99 people. The analysis method used is descriptive analysis method and the method of multiple linear regression analysis. The data used in this study is primary data and secondary data. Primary data was collected through questionnaires techniques, the measurement using Likert scale.The results obtained in this study indicate that the quality of service, promotion and location simultaneously have a positive and significant impact on interest in visiting the Medan Zoo, while the partial promotion variables have a dominant influence on interest in visiting the Medan Zoo.Kata Kunci: Kualitas Pelayanan, Promosi, Lokasi dan Minat Berkunjung.Keywords : Quality of Service, Promotion, Location and Intention to visit.
ANALISIS STRATEGI BAURAN PEMASARAN BERDASARKAN SIKLUS HIDUP PRODUK PADA PT. XL AXIATA TBK CABANG MEDAN agung suripto naibaho
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

This research aims to determine the presence of XL products in its product life cycle and explain the marketing mix strategy is currently being implemented by PT. XL Axiata Tbk includes product, price, place, promotion, people, and customer service.To measure the stage of XL products in the product life cycle calculated by Polli and Cook method using XL sales revenue from 2007 to 2011. After finding out the position of the XL product life cycle, and then compares and analyzes the marketing mix strategy that is currently implemented by PT. XL Axiata Tbk with alternative strategies should be applied at the stage of product cycle theory at this point according to theories. This study used a qualitative approach which is descriptive comparative. Techniques of data collection in this research conducted based on the knowledge about the XL, an interview with the division related to the purpose of research, journals, websites, and so forth.After doing the calculation according to the method of Polli and Cook, the XL product is currently at the stage of growth in the product life cycle. After doing analyze and comparize according to theories, be concluded that the implemented marketing mix strategy of PT. XL Axiata Tbk appropriate to the position of product in its product life cycle stages at the moment.Keywords: Marketing Mix Strategy, Product Lifecycle.
PENGARUH SIKAP KONSUMEN TENTANG PENERAPAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP LOYALITAS KONSUMEN PASTA GIGI PEPSODENT PADA MAHASISWA FAKULTAS KESEHATAN MASYARAKAT UNIVERSITAS SUMATERA UTARA pasri y pasaribu
Jurnal Media Informasi Manajemen Vol 1, No 1 (2013)
Publisher : Universitas Sumatera Utara

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Abstract

The aim of research is to understand and analyze the influence of consumer behaviour about the implementation in Corporate Social Responsibility program in loyalty Pepsodent tooth paste consumer.The research method which used to analyze the influence of consumer behavior in using Corporate Social Responsibility program in loyalty Pepsodent tooth paste consumer are descriptive Analysis and regresi linier plural method.The population in the research are overall of student in S-1 Program at the conscripts of 2009-2011 class of Public Health Faculty student in Sumatera Utara University which amount 447 students. The sample which used in this research is about 82 students. The sample measure in this research decide with Slovin formula. The writer used sampling random sample method, with sample rule is the student must used the Pepsodent at least 3 months.The result of Simultan Significant Test (Test F) show that variable of consumer behavior in using Corporate Social Responsibility program which consist of variable likes cognitive component, affective component, conative component in simultant influenced signify in loyalty Pepsodent tooth paste consumer at Public Health Faculty student in Sumatera Utara University. The result of Parcial Test (Test-t) behavior variable which consist of variable likescognitive component, affective component, conative component have positive influenced and signify in in loyalty Pepsodent tooth paste consumer at Public Health Faculty student in Sumatera Utara University. The conative component behavior variable influence more dominant than cognitive component and affective component.Key words : cognitive, affective, conative, loyalty consumer.

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