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"Indonesian Journal of Devotion and Empowerment (IJDE) "
Published by Universitas Negeri Semarang
ISSN : -     EISSN : 27212645     DOI : https://doi.org/10.15294/ijde
Core Subject : Education,
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Final decision of articles acceptance will be made by Editors according to reviewers comments. Publication of accepted articles including the sequence of published articles will be made by Editor in Chief by considering sequence of accepted date and geographical distribution of authors as well as thematic issue.
Arjuna Subject : Umum - Umum
Articles 4 Documents
 1 
Search results for , issue "Vol. 7 No. 2 (2025): November" : 4 Documents clear
Assistance in Improving Literacy and Halal Certification for MSMEs in Kalisalak Village Larasati, Primadhani Dyah; Handayani, Bestari Dwi; Murtini, Henny; Gimnastiar, Mochammad Taufiq; Hutabarat , Widia Sari
Indonesian Journal of Devotion and Empowerment Vol. 7 No. 2 (2025): November
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v7i2.31721

Abstract

Kalisalak Village is one of the villages in Batang Regency, the increase in the number of MSME actors in the village has not been accompanied by maximum efforts in improving the quality of MSME products themselves such as low business license management of both NIB, PIRT, HAKI and halal certification by MSME actors. The problems faced by MSME actors in Kalisalak Village result in a lack of competitiveness from existing MSME products, resulting in suboptimal sales. This community service aims to solve the problems experienced by partners, namely through education and socialization about business legality, halal certification on MSME products, and assistance in managing halal certification on products owned by MSMEs. This service helps the realization of the Sustainability Development Goals (SDGs), especially number 8, namely equitable village economic growth. The Focus Group Discussion (FGD) method was used to educate villagers on how to obtain business legality and halal certification, including the requirements. MSMEs gained a deeper understanding of the importance of halal products and business legality through MSME training and mentoring. Quantitatively, three MSMEs are planning to start the NIB management process, and one other person has shown serious interest in applying for halal certification.
Improving Branding through Product Packaging Pertiwi, Meilani Intan; Wahyuningrum, Indah Fajarini Sri; Agustina, Linda; Aji, Tri Susilo Wahyu
Indonesian Journal of Devotion and Empowerment Vol. 7 No. 2 (2025): November
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v7i2.32492

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kalisalak Village, Batang Regency, have great potential in producing local products such as gethuk, jenang, dodol, herbal drinks, and tea. However, most products still face challenges in branding and packaging, including the absence of labels, barcodes, and legal certification, as well as simple and unattractive packaging that reduces market competitiveness. This community service program aimed to enhance the knowledge, skills, and awareness of MSME actors regarding the importance of branding through product packaging that is appealing, informative, and meets industrial standards. The program involved 30 participants, including MSME owners and residents interested in starting new businesses. The team designed the activities using participatory methods, conducting seminars, practical training, group discussions, mentoring, and gamification to strengthen participants' engagement and understanding. The team implemented the process in three stages: preparation, execution, and evaluation, and used pretest and posttest instruments to support the evaluation. The results indicated a significant improvement in participants' knowledge and skills, with most participants producing improved packaging designs and showing commitment to applying them to their products. Overall, the program effectively addressed partners' needs and strengthened the competitiveness of local MSME products in broader markets.
Optimizing Micro-Enterprise Management in the Candi Community to Improve Well-Being and Business Sustainability Jati, Kuat Waluyo; Jannah, Richatul; Rizkyana, Fitrarena Widhi; Pertiwi, Meilani Intan; Fatimah, Tiara Saharani
Indonesian Journal of Devotion and Empowerment Vol. 7 No. 2 (2025): November
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v7i2.34024

Abstract

Ultra-micro enterprises (UMi) in Candi Sub District face fundamental challenges that hinder their business growth, including difficulties in determining an accurate cost of goods sold (COGS), weak financial management, low awareness of the importance of product branding, and limited business legality ownership. This community service program aimed to enhance the managerial capabilities of business owners through interactive training, direct mentoring, and continuous evaluation. The implementation methods included lectures, discussions, QnA sessions, simulations, and mentoring, carried out in three stages: needs analysis, training implementation (COGS and financial management, personal branding, and business legality), and follow-up evaluation and mentoring. The results show an increase in participants' ability to calculate COGS by considering all production costs, which is reflected in a 20.6% increase in understanding based on the pre-post test, as well as the application of simple financial management through the practice of separating business and personal finances which has begun to be implemented by 35 participants. Participants were also able to build a more professional brand identity by developing logos, taglines, packaging, and consistent social media strategies. Additionally, there was an increased awareness of the importance of business legality as a gateway to financing and broader market opportunities. This program has had a positive impact on participants’ professionalism, competitiveness, and business sustainability, and it has the potential to serve as a model for empowering similar business communities.
Digital Marketing Strategies of Kaloris Herbal Beverage MSMEs in Expanding the Local Market Utomo, Asep Purwo Yudi; Nugraini, Siti Hadiati; Feriady, Muhammad; Fidaroeni, Hanum Sa’ada; Utami, Salsabila Budi
Indonesian Journal of Devotion and Empowerment Vol. 7 No. 2 (2025): November
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v7i2.34737

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as a cornerstone of the national economy, yet they continue to face significant challenges in terms of promotion and digital transformation. Kaloris Herbal Beverage MSME, as a producer of natural-based products, holds substantial potential in line with the growing trend of healthy lifestyles. However, its marketing practices remain largely conventional, relying primarily on word-of-mouth promotion. The major obstacles encountered include weak branding efforts, limited digital content management, and underutilization of social media and online marketplaces. To address these issues, this community engagement program applied a Participatory Action Research (PAR) approach, emphasizing training in digital marketing strategies such as social media optimization, visual content creation, and marketplace management. The outcomes demonstrate that Kaloris MSME successfully established a more consistent digital identity, reflected in a significant increase in social media followers, engagement rates, and local consumer orders. This surge in digital interaction was also accompanied by positive consumer responses regarding product quality and packaging. Thus, strengthening digital marketing strategies has proven effective in expanding local market reach, enhancing brand awareness, and improving the competitiveness of herbal beverage MSMEs in the digital economy era.

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