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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2024): July 2024" : 5 Documents clear
The Role of Endorsers in Optimizing Sme Promotion Through Instagram Social Media in Palembang Aquina, Salsa Melania Aquina; Zinaida, Rahma Santhi; Helmi, Sulaiman; Jabir, Bastian
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.307

Abstract

The advancement of information technology and the growing popularity of e-commerce have revolutionized marketing culture, allowing producers to connect directly with consumers through platforms like Instagram, regardless of time and location. This study, titled "The Role of Endorsers in Optimizing SME Promotion Through Instagram Social Media in Palembang," investigates how endorsers enhance SME product visibility and influence through the Instagram account @Sikonyols. By employing qualitative methods and analyzing data from the endorser’s account, followers, and collaborating SMEs, the study finds that endorsers significantly impact consumer purchasing decisions by delivering precise communication and influencing followers. This research fills a gap in understanding the effectiveness of digital marketing strategies for SMEs. The findings suggest that effective communication styles and accurate information delivery by endorsers greatly enhance promotional reach, underscoring the importance of influencer marketing in the digital era. The implications highlight that SMEs should leverage social media endorsements to optimize product promotions, significantly benefiting from reduced marketing costs and increased brand awareness.
Analysis of Digital Marketing Public Relations Strategy in Efforts to Market BBK (Quality Fuel) Products through the My Pertamina Application Kurniawan, Achmad; Zinaida, Rahma Santhi; Jabir, Bastian; Helmi, Sulaiman
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.348

Abstract

This study aims to analyze the Public Relations (PR) strategy of Pertamina Patra Niaga Regional Region of South Sumatra in marketing Special Fuel ((QUALITY FUEL)) products through the My Pertamina application, as well as evaluate its impact on customer loyalty and fuel usage during a certain period. This study uses a qualitative approach with data collection methods through in-depth interviews, direct observation, and documentation. Primary data was obtained from interviews with Pertamina's Public Relations, while secondary data came from related literature and media reports. The analysis was carried out to understand the effectiveness of marketing strategies and the application of digital technology in increasing the use of Quality fuel. The results of the study show that the PR strategy through the My Pertamina application significantly increases customer loyalty. The app facilitates transactions and provides a points-based loyalty program that is effective in attracting customers. The increase in the use of Quality fuel products, especially Pertamax and Dex Series, was recorded during the homecoming period with an increase in demand of up to 64%. The Public Relations strategy through the My Pertamina application is effective in increasing customer loyalty and promoting (QUALITY FUEL) products. However, there are challenges in the implementation of digital technology, especially among people who are not used to using applications. Further education is needed to optimize the benefits of this app across customer segments
Constructing Digital Selves: A Narrative Review on Identity in Online Communities Putra, M. Nuur Tanja
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.651

Abstract

In the digital era, identity construction has become increasingly intertwined with online interactions and platform-based communication. This narrative review aims to synthesize contemporary findings on how individuals construct and express identities within diverse online communities. Utilizing qualitative and quantitative studies retrieved from Scopus, PubMed, and Google Scholar, the review focuses on four primary contexts: social media platforms, online activism, role-playing games, and professional networking sites. Keywords such as "identity construction," "online communities," and "digital communication" guided the search and selection criteria. Findings reveal that identity is constructed through a range of communicative and narrative practices, including visual content creation, emotive expression, and community engagement. In social media, users employ multimodal strategies to project curated personas; in activist forums, shared narratives and symbols reinforce collective identities. Role-playing environments allow for creative exploration of identity via avatars and storylines, while professional platforms emphasize self-curation aligned with career aspirations. These processes are deeply influenced by systemic factors such as platform algorithms, socio-economic access disparities, and cultural norms. This review highlights the need for inclusive digital policies and educational initiatives to counteract algorithmic bias and bridge digital divides. Moreover, it calls for future research focusing on marginalized groups and non-Western perspectives to deepen global understanding. Overall, this study contributes to the growing scholarship on digital identity and offers practical insights for fostering equitable online engagement.
Strategic Communication in Digital Activism: A Narrative Review Across Global South Movements Lisnawati
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.652

Abstract

Digital activism has emerged as a powerful mechanism for social change, leveraging communication strategies on social platforms to drive engagement, mobilization, and advocacy. This structured narrative review synthesizes and analyzes key strategies used in digital activism across diverse contexts, with a particular focus on underexplored regions in the Global South. A total of 72 peer-reviewed articles published between 2010 and 2024 were systematically identified from Scopus, Web of Science, Google Scholar, and PubMed. A thematic synthesis method was applied to examine patterns across communication strategies, platform affordances, and systemic challenges. Findings highlight the effectiveness of hashtags, videos, and infographics in enhancing audience reach and solidarity, particularly when amplified by influencers and algorithmic visibility. Twitter, Facebook, and Instagram show complementary roles in mobilization, while activists in marginalized communities face persistent obstacles such as surveillance, censorship, and economic inequality. The review concludes that policy interventions are essential to safeguard inclusive digital activism, and recommends further localized studies to explore context-specific communication strategies and resilience frameworks.
Visual Language and Identity in Digital Youth Culture: A Socio-Semiotic Study of Memes among Indonesian Gen Z Halim, Syaiful; Sari, Mita
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.775

Abstract

Memes have emerged as a powerful communicative tool among Generation Z, particularly in Indonesia where digital media usage is high. This study investigates how Indonesian Gen Z utilizes memes as socio-semiotic devices for identity construction, social critique, and cultural expression. Employing a mixed-methods approach, the research combines a quantitative survey of 72 respondents with qualitative interviews to uncover the communicative functions, rhetorical strategies, and cultural dynamics involved in meme usage. The methodology involved structured questionnaires to assess platform use, meme frequency, and perceived communicative intent, alongside thematic analysis of interview data to identify semiotic devices such as juxtaposition, parody, and visual enthymeme. Findings indicate that memes are widely used for humor, information, critique, and emotional connection, with platform features significantly shaping usage patterns. Results show that Indonesian Gen Z uses memes not only to entertain but to articulate collective identity, challenge authority, and respond to current events. These expressions are shaped by cultural codes, generational values, and visual literacy, making memes a vital mode of informal public discourse. The discussion highlights the importance of localized meme analysis and suggests integrating meme literacy into digital education to foster critical engagement with media. This research contributes to digital communication and semiotics by demonstrating that memes serve as dynamic platforms for multimodal expression, public commentary, and identity negotiation. As digital artifacts, memes are central to understanding contemporary youth discourse and the sociocultural landscapes they inhabit.

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