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Ikhsan Nendi
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JL Pakembaran, Blok Kamarang, Desa Panembangan, Kecamatan Sedong, Kabupaten Cirebon, Jawa Barat 45189
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Journal of Digital Marketing and Search Engine Optimization
Published by Politeknik Siber Cerdika Internasional
ISSN : 30901634     EISSN : 30901634     DOI : https://doi.org/10.59261/jseo.v2i1
Core Subject : Science,
Computer Science & IT
The Journal of Digital Marketing and Search Engine Optimization (JSEO) is a peer-reviewed, open-access scholarly journal that provides a dedicated platform for the latest research and developments in digital marketing and SEO strategies. Published by Politeknik Siber Cerdika Internasional, JSEO aims to bridge academic theories and real-world marketing practices in the digital era. JSEO welcomes original research articles, case studies, theoretical frameworks, literature reviews, and practical reports from scholars, practitioners, and industry experts around the globe. Topics covered include, but are not limited to: - Search Engine Optimization (SEO) and Algorithm Updates - Content Marketing and Digital Branding - Social Media Strategies and Analytics - Paid Advertising (PPC) and Conversion Optimization - Consumer Behavior in Digital Environments - Mobile Marketing and Location-Based Services - Data-Driven Marketing and Marketing Automation - Influencer and Affiliate Marketing - E-commerce Marketing Techniques - AI and Machine Learning Applications in Marketing The journal is published biannually (two issues per year). It is committed to advancing the understanding of the digital marketing landscape by promoting interdisciplinary and cross-cultural studies that reflect global perspectives. All submissions undergo a rigorous double-blind peer review process to ensure quality and relevance. Accepted manuscripts are available freely online to encourage knowledge dissemination and academic exchange.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization" : 5 Documents clear
The Implementation of Data Analytics in Digital Marketing to Improve Business Performance Alifah, Nur
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.1

Abstract

n the digital age, marketing practices have undergone a significant transformation with the integration of data analytics. This study aims to explore how the implementation of data analytics in digital marketing can enhance business performance. By analyzing consumer behavior patterns, campaign effectiveness, and channel performance, businesses can make informed decisions and optimize their marketing strategies. This research employs a qualitative descriptive methodology through a comprehensive literature review from academic journals, industry reports, and white papers. The findings reveal that proper utilization of data analytics contributes to higher return on investment (ROI), personalized marketing experiences, and better customer engagement. However, challenges such as data integration, privacy concerns, and skill shortages remain significant barriers. The paper emphasizes the importance of ethical data use, skilled workforce development, and strategic planning in fostering a data-driven marketing culture. Companies that invest in robust analytics infrastructure and foster data literacy across departments are better equipped to respond to market dynamics and consumer preferences. This research provides actionable insights for marketers, data analysts, and business decision-makers aiming to leverage data analytics to drive performance, innovation, and competitiveness in the digital marketplace.
Digital Marketing in the Competitive Era: Maximizing Excellence and Facing Its Limitations Smartly Az-zahra, Adelia
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.2

Abstract

This research aims to explore the role of adaptive capabilities, innovation in digital marketing, and technology adaptation in improving company competitiveness in the digital competitive era. Using a quantitative approach with a survey method, data was collected from respondents involved in digital marketing in various companies. This study utilizes regression analysis to identify the influence of the three variables on the competitiveness of companies. The results of the study show that adaptive capabilities, digital marketing innovation, and technology adaptation play a significant role in supporting the competitiveness of companies. Adaptive capabilities allow companies to respond flexibly to market changes, innovations in digital marketing facilitate resource optimization, and adaptation to technology strengthens the company's position in a dynamic market. This research concludes that companies that are able to develop these three elements will be better prepared to face challenges in digital marketing. The managerial implications of this study suggest that managers need to foster a culture of innovation and technology adaptation as a sustainable competitive strategy. Theoretically, this study fills the gap regarding digital marketing strategies amid limited resources, and provides a basis for more in-depth follow-up research in different contexts
The Effectiveness of Influencer Marketing in Digital Campaigns for Beauty Products Fahad Khan Afridi; Hidayat, Agus Rohmat
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.3

Abstract

In recent years, influencer marketing has emerged as a powerful component in digital advertising strategies, particularly in the beauty industry. The proliferation of social media platforms such as Instagram, YouTube, and TikTok has enabled beauty influencers to build large followings and significantly shape consumer preferences and purchase decisions. This paper investigates the effectiveness of influencer marketing in digital campaigns for beauty products by exploring how influencer credibility, content quality, audience engagement, and brand alignment contribute to campaign success. Through a qualitative approach and literature review, the study identifies key factors influencing campaign effectiveness and highlights both opportunities and challenges for marketers. Findings indicate that influencer marketing can enhance brand awareness, drive consumer trust, and increase sales conversions when executed with strategic precision. However, issues such as influencer authenticity, audience skepticism, and algorithmic changes may affect outcomes. The paper concludes by offering strategic recommendations for brands aiming to leverage influencer marketing to achieve measurable results in the highly competitive beauty sector.
The Influence of Digital Marketing on Brand Perception among Millennials and Gen Z Al Akromi, Elok Nur Affah
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.4

Abstract

Digital marketing plays a pivotal role in shaping the perceptions of brands, particularly among Millennials and Gen Z, two generations deeply embedded in the digital landscape. As these younger generations increasingly use social media for information, entertainment, and purchasing decisions, brand perception has become inextricably linked to digital engagement. This study examines how digital marketing strategies, including influencer marketing, interactive content, and personalized advertising, influence the way these generations perceive and interact with brands. Through a review of literature and case studies, this paper identifies the key factors that affect brand perception, such as content authenticity, brand values, and the use of social media influencers. Additionally, the paper highlights how brands that effectively engage Millennials and Gen Z can improve brand loyalty, customer trust, and overall business performance. Findings suggest that brands that align their messaging with the values of these generations, such as sustainability and social responsibility, are more likely to foster positive brand perceptions. However, challenges such as content saturation, evolving social media algorithms, and the need for constant innovation remain. The study concludes by offering strategic recommendations for brands looking to enhance their digital marketing efforts and create lasting relationships with these influential consumer groups.
The Implementation of SEO and SEM in Digital Marketing Strategy to Increase Online Business Visibility Rohimi, Upit Elya
Journal of Digital Marketing and Search Engine Optimization Vol. 1 No. 1 (2024): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jseo.v1i1.5

Abstract

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have become essential components of digital marketing strategies, particularly for businesses aiming to enhance their online visibility and competitiveness in an increasingly saturated digital marketplace. This study explores how SEO and SEM can be effectively implemented to improve a business's discoverability, brand awareness, and ultimately drive customer engagement and conversions. The paper examines the principles of SEO—such as keyword optimization, content relevance, backlink quality—and how they contribute to organic search rankings. In parallel, the effectiveness of SEM practices, including paid search advertising, keyword bidding, and ad targeting strategies, is analyzed to evaluate how they complement organic efforts. Using a mixed-method approach that includes literature review and industry case studies, the study identifies best practices, common challenges, and key performance indicators (KPIs) used to measure success. The findings suggest that an integrated SEO and SEM approach yields the most substantial improvements in traffic quality and business visibility when strategies are aligned with user intent and market trends. The paper concludes with actionable recommendations for digital marketers to optimize both organic and paid search efforts in synergy, thereby enhancing long-term business growth and digital footprint.

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