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Budi Rahadjo
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Perumahan Kalimasada Residance, Kalikidang, Sokaraja, Banyumas
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IJBAE
Published by Icon Publisher
ISSN : -     EISSN : 30907837     DOI : 10.71154/465nvw26
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal Business and Entrepreneurship is a scientific journal that focuses on the global study of business and entrepreneurship, covering strategy, innovation, cross-cultural management, as well as social entrepreneurship and startups. This journal is published by CV. Malik Rizki Amanah which is engaged in the field of Journal and Article publication. The journal provides a platform for academics and practitioners to share knowledge on trends, challenges and opportunities in the international business world. With a multidisciplinary approach, the journal contributes to the development of theory and practice relevant to the global business community. The editorial board also welcomes innovative articles that redefine any field of business and management. The editorial board emphasizes that the authors of every article appearing in this journal are fully responsible for its content. International Journal Business and Entrepreneurship is published three times a year, in March, July, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol 3 No 1 (2026): March" : 4 Documents clear
Transformational Leadership and Employer Branding with Job Satisfaction Mediation on Customer Loyalty Outcomes among MSMEs Hariyanto, Hendra Armadhan Hariyanto; Alirejo, Subroto Alirejo
International Journal Business and Entrepreneurship Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/9famwa90

Abstract

This study examines how transformational leadership and employer branding influence customer loyalty through job satisfaction among MSMEs in Purwakarta. Using a quantitative design, data were collected from 205 MSME employees and analyzed with SEM-PLS. Results indicate that transformational leadership and employer branding significantly increase job satisfaction. Job satisfaction, in turn, has a strong positive effect on customer loyalty and mediates the effects of leadership and branding on loyalty. The model explains substantial variance in job satisfaction and moderate variance in customer loyalty, confirming the relevance of internal management practices for market outcomes. The findings support the Attitude–Behavior–Outcome framework by showing that organizational inputs shape employee attitudes that translate into customer responses. Practically, the study suggests that MSMEs can strengthen loyalty by investing in inspirational leadership and consistent employer branding that enhances employee satisfaction. These strategies are feasible for small firms because they rely more on interpersonal practices than on financial resources. This research extends leadership and employer branding literature to the MSME context and highlights job satisfaction as a key transmission mechanism between internal and external performance. Policy implications are relevant for local enterprise development programs in Indonesia contexts. 
Influencer Credibility, AI Personalization, and Authenticity Affect Trust, Purchase Intention, Loyalty among Brazilian Fintech Users Porto, Rafael; Ponchio, Mateus; Pereira, Claudimar Pereira da Veiga
International Journal Business and Entrepreneurship Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/jwxah053

Abstract

This study examines how social media influencer credibility, AI-powered personalization, and brand authenticity shape customer trust and subsequent behavioral outcomes among Brazilian fintech users. Using survey data and structural equation modeling, the research tests a trust-centered framework linking three contemporary marketing drivers to purchase intention and brand loyalty through an intervening trust mechanism. The results indicate that all three antecedents significantly enhance customer trust, confirming the relevance of social, technological, and symbolic cues in digital financial services. Customer trust, in turn, strongly predicts both purchase intention and brand loyalty, highlighting its dual role in short-term adoption and long-term relationship formation. These findings demonstrate that fintech marketing effectiveness depends on the integration of credible social influence, intelligent personalization, and authentic brand communication. The study contributes theoretically by extending trust-based marketing models into fintech contexts and by clarifying how multiple digital signals converge to influence behavior. Managerially, the results suggest that fintech firms should prioritize influencer selection, invest in explainable AI personalization, and communicate transparent brand values to strengthen trust. Despite its contributions, the study is limited by its cross-sectional design and self-reported data. Future research may apply longitudinal approaches, compare countries, and incorporate actual usage behavior.
Digital Automation and Data-Driven Decisions through Lean Culture on Performance in Chinese-Owned Digital Retail Firms Zhongdong, Xiao; Jian, Li; Zhengwen, He
International Journal Business and Entrepreneurship Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/a5e1f580

Abstract

This study examines how digital automation and data-driven decisions influence operational performance and service reliability through lean operations culture in Chinese-owned digital retail firms. A quantitative approach was applied using survey data collected from managers and supervisors responsible for operations and information systems. Structural equation modeling was employed to test the proposed relationships among the constructs. The results indicate that digital automation significantly strengthens lean operations culture, while data-driven decisions also show a positive and meaningful effect on the same mediator. Lean operations culture demonstrates a strong influence on both operational performance and service reliability, confirming its central role in translating technological resources into operational outcomes. These findings highlight that technology adoption alone is insufficient without a supporting cultural orientation toward waste reduction, continuous improvement, and disciplined execution. The study contributes to operations management literature by integrating technological and cultural perspectives within a single explanatory framework. From a managerial standpoint, the results suggest that leaders in Chinese-owned digital retail firms should align automation investments with data-based routines and lean values to achieve sustainable performance improvements and reliable service delivery globally.
Artificial Intelligence Adoption and Digital Financial Resilience Effects on Performance in Digital-Based Financial Institutions Australia Gerrans, Paul; Liu, Frank; Zhong, Rui
International Journal Business and Entrepreneurship Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/z2y18k08

Abstract

This study examines the role of artificial intelligence adoption in shaping financial performance through digital financial resilience in digital-based financial institutions in Australia. A quantitative explanatory approach was employed using survey data collected from employees involved in digital and financial operations. Structural Equation Modeling with the Partial Least Squares technique was applied to test the proposed relationships. The results indicate that artificial intelligence adoption has a positive and significant effect on digital financial resilience. Digital financial resilience, in turn, positively influences liquidity, profitability, firm value, and risk management effectiveness. These findings demonstrate that technological capability enhances financial outcomes primarily through adaptive stability rather than through direct effects alone. The study highlights that institutions with stronger resilience are better able to sustain transaction continuity, manage financial risks, and maintain investor confidence. By integrating artificial intelligence adoption and digital financial resilience within a single framework, this research provides a more comprehensive explanation of how digital transformation affects financial sustainability. The findings suggest that successful digital finance strategies require not only advanced analytical systems but also organizational readiness to absorb digital disruptions. This study offers important insights for both scholars and practitioners seeking to understand performance dynamics in technology-driven financial institutions.

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