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Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 10 No 2 (2011)" : 7 Documents clear
Hubungan Antara Citra Merek dengan Ekuitas Merek Jacinta Winarto
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.79

Abstract

Although, in the first time, a brand is a distinction among one product and the other products, a company needs to effort that a brand has a positive image and therefore gives a positive brand image to the customer. With many competitors in the market, the competition is increase among the brands which operate in the market and only a brand who has strong brand equity can dominate in the market. The stronger brand equity of a product is, the stronger it can impress the consumers to consume the product and the company can make profit from the time being. The brand equity consist of five elements. Therefore, the knowledge of those brand equity elements is neded to arrange the strategic steps to increase the existance of the brand and to increase the company's profit. According to Aaker, brand equity consist of five elements majority i.e.: brand awareness, brand association, perceived quality, loyalty and other brand assets. The stronger those elements are, the stronger the brand equity is.
Model Kontingensi Keefektifan Kepemimpinan: Kontroversi dan Relevansi Lina Anatan
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.80

Abstract

Contingency Model of Leadership Effectiveness introduced by Fried E. Fiedler arose in response to limitations in the two major questions focused on in leadership study at that time; what the personality factors are which make someone a leader; and what the personality traits are which make them effective. It shows the relationship between the leader's orientation or style and group performance under different situational conditions. The leadership style variable is measured using an instrument called least preferred coworker (LPC). The model is based on determining the orientation of the leader (relationship or task), the elements of the situation (leader-member relations, task structure, and leader position power), and the leader orientation that was found to be most effective as the situation changed from low to moderate to high control. Acccording to Fiedler's Model, task oriented leaders is more effective in low and moderate control situations, while relationship oriented leaders were more effective in moderate control situations. The model and its supporting researches were evaluated from empirical, methodological, and theoretical perspectives and indicated that the hypothesis of the model was not conclusively supported, numerous methodological shortcomings were pointed out, and when the theoretical scheme underlying the model was analyzed, and a new scheme was proposed. This article is a literature reviews on contingency model of leadership effectiveness's critics and it's relevance in todays research's issue on leadership effectiveness.Keywords: contingency model, task oriented, relationship oriented, situational conditions, least preferred coworker
Dampak Komitmen Organisasi dan Kepuasan Kerja terhadap Turnover Intention: Studi Empiris pada Karyawan bagian Operator di Salah Satu Perusahaan Garment di Cimahi Novita Sidharta; Meily Margaretha
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.81

Abstract

This study was conducted to investigate the impact of organizational commitment and job satisfaction to turnover intention felt by the operator employees' one of Garment Company in Cimahi. Data were collected through survey and bibliography study. The questionnaires have send to 150 respondents and one hundred and forty seven were returned yielding response rate 98%. From the correlation and regression analysis, the study found that the correlation and the impact of turnover intention has supported. From four hypotheses that have tested in this study, all hypotheses were supported. The result showed that organizational commitment and job satisfaction were negatively and significantly related to turnover intention and having negative influence on it.Keywords: organizational commitment, job satisfaction, turnover intention
Good Corporate Governance and Earning Management Practices: An Indonesian Cases Werner R. Murhadi
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.82

Abstract

This research is done for the purpose of finding out the effect of Good Governance practice can reduce earnings management practice done by company. This research uses companies registered in manufacture sector in Indonesia Stock Exchange Observation period 2005-2007 as samples. Last sample used in this research is 384 years of observation. This research uses OLS method. The result allows that only two variables have significant effect to Earning Management practice which is CEO Duality an controlling stakeholder existence. Other independent variable such as independent commissioner and audit committee and also shareholder coalition outside the controlling shareholder don't have any effort to earning management practice in the company. COntrolvariable like covergence analyst and debt don't have anny effect either, to earning management practice existence.Keywords: good corporate governance, earning management, coverage analyst, debt.
Analisis Faktor-Faktor yang Mempengaruhi Kualitas Pelayanan di Kantor Pelayanan Pajak Sidoarjo 2009 Purnomo Lastu
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.83

Abstract

Sejak dikeluarkannya Kep/25/M.PAN/2004 tentang, Pedoman Umum Penyusunan Indeks Kepuasan Masyarakat Unit Pelayanan Instansi Pemerintah telah mendorong berbagai instansi pemerintah untuk meningkatkan kualitas pelayanan. Penelitian ini dilakukan untuk mengetahui sejauh mana kualitas pelayanan telah dijalankan di salah satu instansi pemerintah yaitu di Kantor Pelayanan Pajak Sidoarjo tahun 2009. Penelitian ini menekankan faktor-faktor yang mempengaruhi kualitas pelayanan yang meliputi Reliability, Responsiveness, Assurance, Emphaty, Tangible dengan tujuan jika sudah diketahui faktor-faktor apa saja yang memengaruhi kualitas pelayanan akan mempermudah untuk melakukan langkah-langkah selanjutnya seperti meningkatkan yang belum baik dan mempertahankan yang sudah baik bahkan meningkatkannya. Penelitian ini penting karena dapat menjadi masukan bagi kantor pelayanan pajak yang salah satu tugas pokoknya adalah meningkatkan jumlah penerimaan negara melalui ekstensifikasi yaitu peningkatan jumlah wajib pajak, sehingga ketika wajib pajak jumlahnya meningkat tidak akan menimbulkan masalah bagi kantor pelayanan pajak dalam melayaninya.Kata kunci: wajib pajak, reliability, responsiveness, assurance, emphaty, tangible
Studi Konfirmasi Perceived Quality dan Perceived Transaction Value terhadap Acquisition Value yang Berdampak pada Willingess to Buy Surpiko Hapsoro Darpito; Hery Sutanto
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.84

Abstract

To be successfully in a value-conscious environment competition sellers have to stress the value of their offerings. One value-based strategy involves emphasizing the value of acquiring the product that known as acquisition value. Sellers can increase acquisition value perceptions by enhancing buyer's perceptions of the product's quaility or benefit relative to the selling price include of buyer's perceive transaction value. The influence of buyer's perception of quality, perceived internal price reference and perceived transaction value on buyer's perceived acquisiton value and it's impact on their willingness to buy of Secutis Matic motor cycle in Yogyakarta have been researched. This research used Structural Equation Modelling (SEM)to test the four hypotheses proposed. The results showed there are a positive relationship between buyer's perception of quality and perceived acquisition value, a positive relationship between buyer's perceived transaction value and perceived aquisition value, a positive relationship between buyer's perceived aquisition value and their willingness to buy, and a positive relationship between buyer's perceived transaction with their willingness to buy.Keywords: perception of quality, perceived internal price, perceived transaction value, perceived acquisition value, and willingness to buy.
Analisis Fenomena Day of the Week Effect: Pengujian Monday Effect, Week-Four Effect and Rogalski Effect (Studi Empiris pada Perusahaan LQ 45 di BEI) Shinta Heru Satoto
Jurnal Manajemen Maranatha Vol 10 No 2 (2011)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v10i2.85

Abstract

The purpose of this study were to provide an empirical evidence of the day of the week phenomenon in Indonesian Capital Market. This research used 39 sample firms that list on LQ 45 Indonesian Capital Market on January 1, 2009 until December 31, 2010. The results indicate that Monday returns are positive and significant on average, and significantly different from returns of the rest of the week. Thus, no evidence was uncovered to support Monday effect and week four effect in Indonesian capital market. Furthermore, the empirical result found that there was Rogalski effect in Indonesia capital market. It could be because the effect of financial report periods which force all firms to announce the report before the end of the financial report periods. This study indicating that stock market returns are consistent with the weak form of market efficiency.Keywords: day of the week effect, Monday effect, week-four effect, Rogalski effect

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