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Ida Ida
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jurnal.manajemen@eco.maranatha.edu
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+62222-2012186
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jurnal.manajemen@eco.maranatha.edu
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Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65 Bandung - 40164, Jawa Barat, Indonesia
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INDONESIA
Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol 4 No 2 (2005)" : 6 Documents clear
Pengaruh Pergeseran Tuntutan Pelanggan dan Karakteristik Pesaing Terhadap Program Bauran Pemasaran Jasa Konsultan Perencana Bangunan Surachman Surjaatmadja
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.239

Abstract

The turbulence environment affects the customer requirements of the needs and wants of product or service. Competition in the industry is becoming very keen. To win this competition company needs implementative and adaptive marketing program and strategy to deliver the product or service, so that the customer accepts it better than the competitors (superior). Marketing mix program which have been selected from the market informations. This research aims : To know and analysis the influence of customer requirements shifting and competitor characteristics toward service marketing mix program. This research used the Strategic Marketing Management Approach, especially evaluated from Market Orientation aspects, which in this case studied from customer requirements, competitor characteristics. The characters of this research is verificative and descriptive, while research method is survey explanatory, by using the sampling technique of simple random sampling to 140 Consultant Planner of Building Firms. The results of this research indicate that customer requirements shifting and competitor characteristics have an associated relationship to service marketing mix program R2X1 directly 14.40%, indirectly 4.10% total 18.52%; R2X2 directly 28.10%, indirectly 4.10% total 32.20%.
Penilaian Kinerja Keuangan Perusahaan dengan Menggunakan Metode Market Value Added (MVA) Jacinta Winarto
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.240

Abstract

Since traditional accounting method could lead to misleading conclusion, Stern, Stewart & Co created a new method named Market Value Added (MVA). MVA assists managers to focus on valuable activities and to evaluate performance based on company performance evaluation maximizer. MVA is an absolute substraction between company market value with invested capital. MVA reflects public shares times substraction of share price and shares economic book value of each shares. The MVA could be a better reference for sharehoders for considering whether a company could give profit or loss against invested capital. Shareholders could calculate addition or substract on true value of company real condition with the MVA method.
Meraih Keunggulan Kompetitif Berkelanjutan Melalui Pengintegrasian Fungsi Sumber Daya Manusia dalam Strategi Bisnis Lina Anatan
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.241

Abstract

To date, the business environment is more and more dynamic, turbulence, and increasingly competitive. Enterprises as business performer require the role of high quality and competence human resource or employee to response the development of business environment. The implementation of management and investment in human resource as one of competitive advantage sources are crucial. It may be due to human resource is subject or performer in the enterprise operational activity that use and manage other resources. Through human resource, entreprise can make business strategy and implement it to survive and to win the business competition. The business performer capability in managing and applying the competence based human resource is the key of enterprise success in winning the business competition.
Memilih Reksa Dana dengan Tingkat Pengembalian dan Tingkat Resiko yang Sesuai Martalena .
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.242

Abstract

Memilih sarana investasi yang tepat kadangkala bukan hal yang mudah. Banyak hal yang harus dipertimbangkan diantaranya besarnya dana yang dimiliki, tujuan investasi, lamanya waktu investasi dan tingkat risiko yang bersedia dihadapi. Reksa Dana merupakan salah satu alternatif investasi yang tidak mensyaratkan jumlah dana yang cukup besar dan memiliki beberapa pilihan jenis investasi pada berbagai tingkat risiko dan tingkat pengembalian. Agar investasi aman , dalam memilih Reksa Dana perlu mencermati beberapa hal penting diantaranya siapa Manajer Investasinya, Bank Kustodian dan juga agen penjualnya.
Model Stimulus-Organism-Response: Penentu Perilaku Pembelian Konsumen Secara Situasional Nonie Magdalena
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.243

Abstract

Understanding about consumer purchase behavior is an essential aspect for developing organization bussiness strategic, especially in retailing. S-O-R (Stimulus-Organism-Response) model helps the practision and academics to understand which stimulus will influence consumers and the reaction that comsumer gave. One of the stimulus that explained in this article is the situation. Situation is an aspect that had change and hardly to predict. In other words, situation will determine consumer purchasing behavior. The emphazise of this situation are the consumption situation and purchase situation.
"New Protean career Contract": Paradigma Baru Pengembangan Karir Abad 21 Ririn Rachmawardini
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.244

Abstract

Current trends in organizational change have a psychological impact on individuals, and the result is increasing dislocation among people, opportunities, and mechanisms to connect them. The characteristics and attributes that typify a managerial career are shifting along with developments in organization structure. The competencies needed by a successful person in today’s organizations may be inadequate in the emerging organizational forms of the 21st century. A new model of career is quietly replacing the traditional corporate career model. This article identified the mix of competencies required for a successful career in organizations of 21st century. First, describe the new paradigm of career. Next, examine the phases to adapt new protean career. Finally, implications and directions for organization are discussed.

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