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All Journal JURNAL EDUCATION AND DEVELOPMENT Jurnal Manajemen Maranatha
Nonie Magdalena
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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KAJIAN DIFERENSIALPRESTASI AKADEMIK PELAJAR UNIVERSITAS X BERDASARKAN DIVERSITY FACETS Rony Setiawan; Ariesya Aprillia; Nonie Magdalena
Jurnal Education and Development Vol 9 No 4 (2021): Vol.9 No.4 2021
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (862.099 KB) | DOI: 10.37081/ed.v9i4.3096

Abstract

Untuk masa depan yang lebih baik, dunia membutuhkan pemimpin yang tangguh. Hal ini dapat terpenuhi apabila generasi penerus menjalankan pendidikan dengan segenap kemauan dan kemampuan yang dimiliki. Penelitian ini hendak mengidentifikasi faktor-faktor demografi mahasiswa Kampus X dengan pencapaian prestasi akademiknya. Penelitian ini menggunakan serangkaian metode yang meliputi kajian pustaka, snowball sampling, survei dengan kuesioner google form, dan berbagai aplikasi social media, serta analisis komparatif dan deskriptif. Melalui riset ini, terbukti bahwa terdapat perbedaan prestasi akademik mahasiswa berdasarkan gender, usia, peran, domisili, cara bertempat tinggal, dan keaktifan berorganisasi. Hasil penelitian ini diharapkan dapat menjadi umpan balik yang konstruktif bagi setiap pihak terkait. Pihak universitas dapat memanfaatkan hasil penelitian ini dalam mengevaluasi kebijakan yang telah ada dan merumuskan pengelolaan perguruan tinggi yang lebih peduli dengan pertumbuhan karakter bertanggung jawab dan kematangan psikologis para mahasiswanya. Dosen wali dapat memanfaatkan hasil penelitian ini dalam memberikan setiap perhatian dan dukungan yang positif secara konsisten bagi pengembangan prestasi akademik para mahasiswanya.
Desain Eksperimental: Pengaruh Pengkomunikasian Sejarah CSR pada Persepsi Konsumen dalam Mengatasi Publisitas Negatif: Consumer Support Sebagai Variabel Covariate Edo Wijaya Alfianus; Nonie Magdalena
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.179

Abstract

The negative publicity is a threat that cannot be avoid and predicted by the company. When the negative publicity to attack a company then directly to damage a company’s reputation. The company needs strategy to react quickly andright in the face of the negative publicity. CSR activities can becomes strategy that effective to fight the negative publicity. This research goal seeking to test and to analysis influence the communicating of CSR history on consumer perceptions inresisting the negative publicity and consumer support can be used as a variable covariate. The kind of research is design experimental using 2 (two) scenario as treatments. A method of data analysis use Analysis of Covariance (ANCOVA). As awhole research showed that the presence of influence the communicating of CSR history on consumer perceptions, and consumer support are proven can increase influence on consumer perceptions. This research also proves that thecommunicating of long CSR history can be a means of communication that is effective to counter the negative publicity.
Model Stimulus-Organism-Response: Penentu Perilaku Pembelian Konsumen Secara Situasional Nonie Magdalena
Jurnal Manajemen Maranatha Vol 4 No 2 (2005)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i2.243

Abstract

Understanding about consumer purchase behavior is an essential aspect for developing organization bussiness strategic, especially in retailing. S-O-R (Stimulus-Organism-Response) model helps the practision and academics to understand which stimulus will influence consumers and the reaction that comsumer gave. One of the stimulus that explained in this article is the situation. Situation is an aspect that had change and hardly to predict. In other words, situation will determine consumer purchasing behavior. The emphazise of this situation are the consumption situation and purchase situation.
Co-Authors Ariesya Aprillia Edo Wijaya Alfianus Rony Setiawan