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Lentera Jurnal Pengabdian Maysarakat
Published by Lentera Ilmu Madani
ISSN : -     EISSN : 2988526     DOI : -
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences
It is in the national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services
Arjuna Subject : Umum - Umum
Articles 34 Documents
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THE INFLUENCE OF SOCIAL MEDIA MARKETING FACTORS ON CONSUMER PURCHASE DECISION Pratama, Ikhwan; Firdi willy; Kamila Luna Annabil; Alisa Zahra Putri
Lentera Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): LENTERA JURNAL PENGABDIAN MASYARAKAT
Publisher : Lentera Ilmu Madani

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Abstract

The impact of social media marketing elements on customer purchasing decisions is investigated in this study. As independent factors, the study focuses on influencer credibility, brand perception, promotion exposure, and trust. Multiple linear regression was used to evaluate the quantitative data that was gathered from 218 respondents via online surveys. The results demonstrate that while influencer credibility has no discernible impact on customer purchasing behavior, promotion exposure, trust, and brand perception have a substantial beneficial impact on purchase decisions. Purchase decisions are most strongly influenced by promotion exposure out of all the variables. According to the study’s findings, constant promotion, customer trust, and favorable brand perception should be given top priority in social media marketing tactics in order to promote consumer behavior.
The Impact of Instagram Social Media Marketing Activities on Customer Engagement for a Product Dea Eka Andriani; Devina Apriliyanti; Jeremia Joel Sutjianto; Meili
Lentera Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): LENTERA JURNAL PENGABDIAN MASYARAKAT
Publisher : Lentera Ilmu Madani

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Abstract

This study aims to examine the impact of Instagram Social Media Marketing Activities (SMMA) and Visual Communication on Customer Engagement and Purchase Intention among Instagram users. The research is based on Engagement Theory and the Stimulus–Organism–Response (S-O-R) framework, where Visual Communication and SMMA act as stimuli, Customer Engagement acts as the organism, and Purchase Intention acts as the response. A quantitative research design with a causal approach was applied in this study. Data were collected through an online questionnaire distributed to active Instagram users who follow brand accounts and interact with brand-related content. A total of 50 valid responses were analyzed using IBM SPSS Statistics. The analysis methods included descriptive statistics, validity and reliability tests, classical assumption tests, multiple regression analysis, and mediation analysis. The findings reveal that Visual Communication and Customer Engagement significantly influence Purchase Intention, while Social Media Marketing Activities (SMMA) do not significantly affect either Customer Engagement or Purchase Intention. In addition, Customer Engagement does not mediate the relationship between Visual Communication, SMMA, and Purchase Intention. The study concludes that visual appeal and emotional connection are more influential in driving purchase intention compared to the intensity of social media marketing activities. These findings provide practical implications for businesses to focus more on high-quality visual content and meaningful customer relationships in digital marketing strategies.
Efficiency, Challenges, and Solution in Online Learning for The Better Standard of Living in Public Schools Charles Donako
Lentera Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): LENTERA JURNAL PENGABDIAN MASYARAKAT
Publisher : Lentera Ilmu Madani

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Abstract

The Covid-19 pandemic presents challenges to education with a different learning system, namely from offline to online based. The current Covid-19 has had a huge impact on education, because many students in public schools are forced to work to help support their families' finances. Data from the ministry of education shows that many students stopped their education during the pandemic because of these obstacles. In fact, students also experience a decrease in their enthusiasm for learning due to the high activity of playing online games and social media. They experience dependence on the internet (internet addiction) which causes a decrease in enthusiasm for learning. However, in this digital era, the current generation cannot resist the changes that are occurring, all aspects of life must be able to unite in creating effective online learning. This research aims to examine the efficiency, challenges and solutions of online learning for a better standard of living in public schools during a pandemic. The results of this study are expected to improve the quality of online learning to be more effective and to increase learning motivation. We use mix method research by collecting data through surveys and interviews. Interview data will be processed with NVivo 12 and for survey analysis processed with SEM-PLS. This research contributes to improving online learning arrangements so that they are more optimal.
Influence of Brand Image on Purchase Intention in the Context of Modern Consumer Behavior in Skincare Products. Fadhil Orizea Ananda; Nofanolo Gulo; Gusti Ngurah Made Arya Bagus Saputra
Lentera Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): LENTERA JURNAL PENGABDIAN MASYARAKAT
Publisher : Lentera Ilmu Madani

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Abstract

This study aims to examine the influence of Brand Image on Purchase Intention in the skincare industry by analyzing the roles of Consumer Trust, Perceived Quality, and Brand Attitude. The study applied a quantitative research approach using a survey method. Data were collected through online questionnaires distributed to consumers who had purchased skincare products within the last six months. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that Brand Image significantly influences Perceived Quality, indicating that consumers who perceive skincare brands positively are more likely to evaluate product quality favorably. Consumer Trust and Perceived Quality also demonstrate strong relationships with Purchase Intention, suggesting that trust and perceived quality are important determinants of consumers’ buying behavior. However, Brand Image does not significantly influence Consumer Trust and Brand Attitude. In addition, Brand Attitude does not significantly affect Purchase Intention. These results suggest that modern skincare consumers prioritize product effectiveness, safety, transparency, and online reviews rather than relying solely on brand reputation when making purchasing decisions.

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