Jurnal Mahkota Bisnis
Jurnal MAKBIS memiliki ISSN 2830-2273. MAKBIS menyediakan sarana publikasi nasional bagi para peneliti baik profesional maupun akademisi pada bidang penelitian yang berhubungan dengan Manajemen Sumber Daya Manusia, E-Marketing, Kewirausahaan, Manajemen Keuangan, Bisnis Syariah. Jurnal MAKBIS diterbitkan oleh Universitas Mahkota Tricom Unggul dengan metode peer-review, secara periodik (2 bulanan) pada bulan: Juni dan Desember. Jurnal Makbis sudah terindex di google scholar, garuda, dll.
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<![CDATA[PERANAN MEDIA SOSIAL TERHADAP PENIGKATAN OMSET UMKM (STUDI KASUS PENJUALAN PAKAIAN BEKAS DI PAJAK MELATI TG.ANOM) ]]>
<![CDATA[Pranata.S.Pd.,M.M, Sungguh Ponten]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
Publisher : <![CDATA[MTU PRESS ]]>
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DOI: 10.59929/mm.v2i1.17
<![CDATA[A case study of selling used clothes at the Tj.Anom jasmine market is the subject of this study, which aims to find out how social media affects sales turnover of monza UMKM. This study observes MSME monza traders. The research sample used was random sampling of 100 MSME traders in Pancur Batu, Deli Serdang Regency, North Sumatra. Social media (X1) as the research independent variable, and sales turnover (Y) as the research dependent variable. The use of questionnaires, interviews, and observations as data collection methods. The SPSS 26 program is used for simple linear regression data analysis. To some extent, Facebook's online entertainment t-count is 9.5. The results of the study show that social media has a value of 0.625. This means that the ability of the independent variable to explain the dependent variable is 62.5%, the remaining 37.5% is explained by other variables. simple linear regression test in this study shows a significance value of 0.000 <0.05, so it can be interpreted that the Social Media variable (X) has an effect on the Sales Turnover variable (Y) and the Correlation Coefficient value (R) is 0.529 or 52.9 meaning there is a relationship significant positive relationship between Facebook Social media and sales Turnover.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan (Studi Kasus Pada Irian Supermarket Dan Dept Store Medan Marelan) ]]>
<![CDATA[azizah, janah]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
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DOI: 10.59929/mm.v2i1.18
<![CDATA[Customer loyalty is evidence that customers feel satisfied with a used product or service and make repeated purchases. This study aims to determine and analyze the effect of service quality, price, and location on customer loyalty. The method used in this study is a quantitative method with data collection techniques used in the form of primary data, where data is collected using a questionnaire. Conducting on customers who use JNE freight forwarding services as of February 2022 with a population of 3,328 customers with a sample of 100 respondents. The analysis results show that service quality, price and location partially have a positive and significant effect on customer loyalty at JNE branches of Medan Marelan. Then the analysis results prove that service quality, price and location simultaneously have a positive and significant effect on customer loyalty at JNE branch of Medan Marelan.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada PT. Tiki Jalur Nugraha Ekakurir (JNE) Cabang Medan Marelan) ]]>
<![CDATA[Miryanda, Ade]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
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DOI: 10.59929/mm.v2i1.19
<![CDATA[Customer loyalty is evidence that customers feel satisfied with a used product or service and make repeated purchases. This study aims to determine and analyze the effect of service quality, price, and location on customer loyalty. The method used in this study is a quantitative method with data collection techniques used in the form of primary data, where data is collected using a questionnaire. Conducting on customers who use JNE freight forwarding services as of February 2022 with a population of 3,328 customers with a sample of 100 respondents. The analysis results show that service quality, price and location partially have a positive and significant effect on customer loyalty at JNE branches of Medan Marelan. Then the analysis results prove that service quality, price and location simultaneously have a positive and significant effect on customer loyalty at JNE branch of Medan Marelan.]]>
<![CDATA[PENGARUH PROMOSI DIGITAL, PENGGUNAAN FITUR LAZPAYLATER, DAN KONTROL DIRI TERHADAP PERILAKU KONSUMTIF PADA PENGGUNA APLIKASI LAZADA DI MEDAN MARELAN ]]>
<![CDATA[Tumangger, Ismawati]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
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DOI: 10.59929/mm.v2i1.20
<![CDATA[This research was conducted with the aim of knowing the effect of promotions, lazpaylater features, and self-control on consumer consumptive behavior at the Lazada online shop. The method used in this study is the quantitative method and the data collection techniques carried out are distributing questionnaires, interviews and observations. Respondents in this study were consumers who had purchased goods at the Lazada online shop around Medan. Withdrawal of the number of samples using the slovin formula, then the sample obtained is 100 respondents with α = 0.5 . The results of this study prove that partially the research variables, namely promotions, lazpaylater features and self-control have a significant and significant effect on the consumptive behavior of Lazada online shop consumers. The influence of the promotion variable and the lazpaylater feature are positive and self-control has a negative effect on the consumptive behavior of Lazada online shop consumers. Furthermore, simultaneously or together it gives the result that promotions, lazpaylater features and self-control have an effect and are significant on the consumptive behavior of Lazada online shop consumers]]>
<![CDATA[PENGARUH FITUR GRABFOOD, HARGA, DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA PENGGUNA APLIKASI GRAB DI KOTA MEDAN ]]>
<![CDATA[Auliya, Aina]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
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DOI: 10.59929/mm.v2i1.21
<![CDATA[This research is a scientific work carried out with the aim of knowing the effect of grabfood features, prices and promotions on consumer buying interest in grab application users in the city of Medan. In this study using quantitative descriptive methods with data collection techniques carried out by distributing questionnaires, interviews, and observations. Respondents used in this study are consumers who have used the Grabfood delivery service application. The number of respondents or samples in this study amounted to 100 people, with = 0.5. From the results of data processing and statistical tests of research, it is found that the results of this study partially prove the research variables, namely grabfood features, prices and promotions have a positive and significant effect on consumer buying interest in grab application users in the city of Medan. Furthermore, simultaneously or jointly give the results that the grabfood feature, price and promotion have a positive and significant effect on consumer buying interest in Grab application users in the city of Medan.]]>
<![CDATA[PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, MOTIVASI KERJA TERHADAP DISIPLIN KARYAWAN PADA PT KHARISMA PEMASARAN BERSAMA NUSANTARA (KPBN) BELAWAN ]]>
<![CDATA[mala, Nurmala]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
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DOI: 10.59929/mm.v2i1.22
<![CDATA[Both formal and informal units need a personal leader who encourages his subordinates to be productive because the spirit of a leader in an organization is absolutely absolute to be a role model for his subordinates. A dynamic and effective manager is the most basic resource encountered, therefore every leader must understand leadership theory by knowing the talent or potential possessed by his subordinates or owned by himself. Leadership is the most important part of management, this is because leadership is the driving force for the creation of optimization of production factors (human, capital, or methods) in an organization or organization. The approach in this study uses an associative and quantitative approach. The associative approach is an approach where to find out that there is a relationship or influence between the second variable (the independent variable and the independent variable). Quantitative approach is a method that is more on the aspect of measuring objectively on the data or formulas obtained. The results showed that there was a significant influence between leadership style and work environment on discipline.]]>
<![CDATA[PENGUJIAN TEORI AGENSI KEBIJAKAN DIVIDEN DAN STRUKTUR MODAL TERHADAP KINERJA PERUSAHAAN PADA PERUSAHAAN PERTAMBANGAN DI BURSA EFEK INDONESIA TAHUN 2016-2021 ]]>
<![CDATA[Harman Syahfendi]]>;
<![CDATA[Amin Hou]]>;
<![CDATA[Debora Tambunan]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
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DOI: 10.59929/mm.v2i1.41
<![CDATA[Company performance is one of the most important things in the business world regarding the condition of the company, both internally and externally. It can be explained that company performance is carried out to measure and assess the success of the company's achievements in generating profits, so that the company can see the potential development that the company has achieved. This research aims to test the agency theory of dividend policy and capital structure on company performance in mining companies on the Indonesian stock exchange ( BEI) 2016-2021. The population in this study was 41 mining companies on the Indonesia Stock Exchange 2016-2021. This research used purposive sampling and obtained a sample of 11 companies. The sample collection technique uses a purposive sampling method, namely taking research samples by paying attention to certain criteria based on the research objectives. Data analysis used multiple linear regression with the help of SPSS software. The results of this research show that Dividend policy and Capital Structure simultaneously influence Company Performance (ROA)]]>
<![CDATA[PENGARUH BUDAYA ORGANISASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA PT PRIMA INDONESIA LOGISTIK ]]>
<![CDATA[Jenni Kristina Br Panjaitan]]>;
<![CDATA[Emma Novirsari]]>;
<![CDATA[Ahmad Fadli]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
Publisher : <![CDATA[MTU PRESS ]]>
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DOI: 10.59929/mm.v2i1.46
<![CDATA[This study aims to determine the influence of training and organizational culture on employee career development at PT Prima Indonesia Logistics. The population of this study was 60 employees and a sample of 30 people using a saturated sampling technique. The data collection technique used was through questionnaires whose measurements were with a Likert scale and processed statistically using multiple regression analysis and hypothesis testing t test, f test, and determinant coefficient. From data analysis for each variable, the multiple regression equation Y = 12.955 + 0.362x_1 + 0.261x_2 + e. The Adjusted R Square value was obtained at 0.309, which means that X1 and The partial test produced by each independent variable has a positive effect on the dependent variable with a research significance of less than 0.05 so that the hypothesis is accepted, and the result of the simultaneous test calculation is 14,656 with f table 3.11, which means Fcount > Ftable with a level of significance ( α) 0.000 < 0.05, which means the hypothesis is accepted, namely that training and achievement simultaneously have a significant effect on employee performance at PT. Prima Indonesia Logistics ]]>
<![CDATA[PENGARUH PROFITABILITAS, LEVERAGE DAN UKURAN PERUSAHAAN TERHADAP MANAJEMEN LABA PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR INDUSTRI BAHAN DASAR KIMIA DI BURSA EFEK INDONESIA 2019-2021 ]]>
<![CDATA[Nabhilla Fraynceni]]>;
<![CDATA[Debora Tambunan]]>;
<![CDATA[Ahmad Rivai]]>
<![CDATA[ Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis) ]]>
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DOI: 10.59929/mm.v2i1.57
<![CDATA[This study aims to examine the effect of Profitability, Leverage and company size on earnings management in manufacturing companies in the Chemical Materials Sub-Sector on the Indonesia Stock Exchange 2019-2021. The population in this study were 34 Chemical Materials Industry companies on the Indonesia Stock Exchange 2019-2021. This study used purposive sampling and obtained a sample of 12 companies. The sample collection technique used the purposive sampling method, namely taking research samples by considering several specific criteria based on the research objectives. Data analysis used multiple linear regression with the help of SPSS software. The results of the determination coefficient test showed that the Adjusted R2 value obtained was 0.469, which came from squaring the correlation coefficient value "R", which is 0.709 x 0.709 = 0.503. The magnitude of the determination coefficient (R Square) is 0.503 or equal to 50.3%. The figure means that the ROE, DER, and Size variables simultaneously (together) influence the Profit Management variable of Chemical companies listed on the IDX in 2019-2021]]>
