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JCRIM (Journal of Current Research In Multidisciplinary)
Published by Yayasan Gema Bina Nusantara
ISSN : 30256860     EISSN : 30218039     DOI : -
Core Subject : Social,
Social Sciences
JCRIM (Journal of Current Research In Multidisciplinary): ISSN: 3025-6860 (cetak), ISSN: 3021-8039 adalah jurnal yang ditujukan untuk publikasi artikel ilmiah dan di payungi Oleh Yayasan Gema Bina Nusantara dan di terbitkan 4 kali dalam setahun yaitu Maret, Juni, September, Desember. Journal of Current Research In Multidisciplinary sebagai sebuah jurnal ilmiah diharapkan dapat menunjukkan kepada masyarakat luas akan kekayaan khazanah keilmuan melingkupi berbagai dimensi kehidupan. Ruang lingkup dan fokus terkait dengan penelitian dengan pendekatan Multidisipliner, yang meliputi: Ilmu Ekonomi dan Bisnis, Humaniora, Ilmu Sosial, Ilmu Komunikasi, Teknik, Politik, Pendidikan, Hukum, Seni & Desain, Sistem Informasi dan Teknologi Informasi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)" : 5 Documents clear
The Influence of Trust Level and Consumer Behavior on Shopee-Pay Electronic Payment Customer Satisfaction Putri, Zahra; Syila Andita; Nuril Sasmito
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to determine the influence of consumer behavior on the level of customer trust. This research uses a quantitative method with a descriptive approach. Researchers will collect data from various sources. The research that will be carried out to test is research in the form of answers to questions given to pupils, students, and workers. Through this research, it is hoped that it can provide accurate information and data according to the facts that occur in the field. Questionnaires or surveys will later be distributed, containing the necessary explanations regarding this research. The data obtained will later be in the form of respondents' responses regarding the ease of ShopeePay electronic payments on customer satisfaction. The population in this research is ShopeePay users with an age range of 17 to 40 years. The data obtained is primary data obtained from distributing questionnaires to respondents. From the results of the research and analysis carried out, it was concluded that perceived consumer behavior factors and perceived levels of trust can influence customer satisfaction when making electronic payments using ShopeePay. This was proven through validity tests of perceived convenience, perceived trust, and consumer behavior, all of which passed and were declared valid functional value variables.
The Influence of Social Media Activities, Brand Equity, E-WOM, on Instagram on Customer Purchase Interest in Purchasing Skincare Products Ali Imron
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to analyze whether there is an influence of social media activities, brand equity, and e-WOM on buying interest. This research uses quantitative research methods. The population chosen for this research were teenagers and adults who were at least 17 years old and knew or had ever used skincare products. This research uses a survey research method, such as filling out a questionnaire. The research results show that the content on Instagram for skincare products is also considered interesting by respondents and can make it easier for consumers to express their opinions. With Instagram, consumer attention on social media is also influenced positively. The majority of respondents also have the potential to repurchase skincare products and are willing to recommend them to others. Content on Instagram for skincare products can have a buying effect on respondents and make them customers. Respondents also buy products offered on Instagram more often.
Service Quality Analysis to Increase Customer Satisfaction at BP Gas Stations in the Jabodetabek Area Fahira, Alyssa Nur; Jovita Adeline; Sopice Selfina Kehek
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to determine service and facility variables that influence purchasing motivation. The population used in this research were respondents who had filled their vehicles with gasoline. The method used in collecting samples is a quantitative method, and the survey is distributed via Google Form as a survey medium. The sampling technique used is a non-probability sampling technique. The respondents selected in this study were those who had visited and filled up on gasoline, and the total number of respondents collected reached 32. After the respondents were collected, the researcher carried out several stages of analysis required in this research, namely: Gap 5 Analysis and Importance Performance Analysis (IPA). From the data obtained and the analysis that has been carried out using Gap 5 analysis calculations based on 10 indicators, this research can conclude: Quadrant I contains items or indicators that have high importance but low performance; Quadrant II contains items or indicators that have high importance and also high performance; Quadrant III contains items or indicators that have low importance and also low performance; and Quadrant IV contains items or indicators that have low importance but high performance.
Service Quality Analysis to Increase Customer Satisfaction at Hypermart Darma, Vincent Setya; Jesika Suryani; Filbert Hwang; William Phang
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to analyze whether service quality can increase customer satisfaction. Collecting data from distributed questionnaires. When the data has been collected, it is converted to Excel so that it can be processed. Then the data will be divided into 2, where the first data is importance and the second data is performance. From the various analyses that have been carried out, it can be concluded that there is only one indicator that shows a positive value. The Q4 indicator occupies the first position, showing a gap value of -0.43, and the Q2 indicator occupies the last position, showing a gap value of 0.1. Then the quadrant results show that Q4 and Q6 must be prioritized to improve their performance because they have a high level of importance. Q8, Q5, and Q1 continued their performance because they had good performance and a high level of importance for Ritel. Q7 and Q3 should not be given too much priority because they have a low level of importance and low performance too. Q10 and Q2 have excessive performance compared to their importance; therefore, it is better not to prioritize them too much.
The Impact of Lowering the Age Limit for Presidential Elections on Political Participation in Indonesia Amalia, Hilda Vivi
Journal of Current Research In Multidisciplinary Vol. 1 No. 4 (2023): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This research aims to explain the impact of lowering the age limit for presidential elections on political participation in Indonesia. The data used in this research are data on Indonesian political history, data on changes in the age limit for presidential elections, and data on political participation in Indonesia. The population in this research is all Indonesians who have the right to elect candidates for president and vice president in Indonesia. Samples will be selected through a random sampling method. This research uses qualitative data with a case study method. The data analysis method in this research is the qualitative content analysis method. The research results show that lowering the age limit for presidential elections can have a positive impact on political participation in Indonesia. The positive impact is improving the quality of candidates, increasing community political participation, increasing the use of technology and innovation, improving government performance, and improving political sustainability. In this case, efforts need to be made to develop the younger political generation and develop political competence in Indonesia to present it in the general election process (presidential election) and improve political performance in Indonesia.

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