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Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Published by Yayasan Cendekia Gagayunan Indonesia
ISSN : -     EISSN : 30894026     DOI : https://doi.org/10.63142/ekonosfera.v1i3.312
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global adalah jurnal ilmiah yang berfokus pada publikasi penelitian di bidang ekonomi, akuntansi, manajemen, bisnis, dan teknik. Jurnal ini bertujuan untuk menyebarkan temuan-temuan ilmiah yang memberikan kontribusi signifikan terhadap pengembangan ilmu pengetahuan dan penerapan praktis di berbagai sektor terkait. Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global menerima artikel-artikel yang didasarkan pada riset empiris, teori, maupun kajian literatur mengenai isu-isu kontemporer dalam bidang ekonomi, bisnis, dan teknik. Topik yang dipublikasikan meliputi kebijakan ekonomi, analisis manajerial, akuntansi dan keuangan, inovasi bisnis, teknologi dan rekayasa, serta pengelolaan sumber daya manusia. Dengan pendekatan metodologi yang kuat dan interdisipliner, jurnal ini berkomitmen untuk menjadi sumber referensi yang kredibel bagi akademisi, praktisi, serta pembuat kebijakan. Jurnal ini diterbitkan empat kali setahun (Januari, April, Juli, & Oktober).
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2025): Juli" : 5 Documents clear
Peran Investasi Berkelanjutan Kebijakan Pemerintah Dan Keterlibatan Masyarakat Dalam Pencapaian SDGS Uci Oktavia; Rista Intan Permatasari; Febrika Nurfianti; Nia Nur Yanti Agustin; Maria Yovita R. Pandin
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 3 (2025): Juli
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i3.191

Abstract

Achieving the Sustainable Development Goals (SDGs) requires a holistic approach that integrates sustainable investment, government policy, and community engagement. Indonesia, as a country with significant resource potential and complex development challenges, faces pressure to accelerate SDG achievement in an inclusive and equitable manner. This study aims to thoroughly examine the contributions of these three elements in supporting the sustainable development agenda. Sustainable investment serves as a vital instrument by directing financing toward sectors that support the transition to a green economy, integrating environmental, social, and governance (ESG) principles. The government plays a central role through policies, regulations, and incentives-such as Presidential Regulation No. 112 of 2022 and OJK policies-designed to strengthen the green finance ecosystem. However, investment and policy alone will not be effective without active community involvement. Community participation in planning and monitoring development promotes accountability and strengthens a sense of ownership over development programs. This research uses a descriptive qualitative approach, utilizing secondary data collected through literature studies and field observations. Findings indicate that synergy among stakeholders is key to successful SDG implementation, especially at the local and village levels. Barriers such as limited outreach, low community participation, and resource constraints remain major challenges. Therefore, strengthening community capacity and cross-sector collaboration are essential to achieving sustainable development. The results of this study are expected to provide strategic input for policymakers and development practitioners in effectively integrating sustainability approaches.
Legal Protection for Consumers in the Process of Online Buying and Selling Transactions in the Marketplace Dian Tirtha Rezkiyanti; Wahyudi, Wahyudi
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 3 (2025): Juli
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i3.252

Abstract

The rapid advancement of technology in the world of information and transaction processes that occur in society which was initially done manually and has to visit existing traditional and modern stores, can now be done electronically or through social media. In article 1 paragraph 2 of the consumer protection law, the elements associated with consumers are related to people or who have the status as users of goods or services individually or legal entities. The purpose of holding this research is to find out the implementation of legal protection for consumers in the process of online buying and selling transactions through e-commerce. In the process of preparing the results of this scientific paper, the author uses a descriptive qualitative research method and in this research a method in the form of normative legal research is also used. This research was carried out through a literature study process with the use of supporting books, and journals to support the results of this research. The results of the study show that consumer protection needs to be carried out preventively and repressively in all aspects of the protection provided, so in this case the government has established a special institution, namely the Ombudsman and also the consumer protection agency to carry out the process of protection and supervision of consumers in Indonesia.
Pengaruh Representasi Gender dalam Iklan Televisi Terhadap Persepsi Khalayak Fitriyah, Marisatul; Hadi, M. Sofiyan; Izza, Nikmatul
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 3 (2025): Juli
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i3.261

Abstract

The phenomenon of pseudo-feminism in Indonesian advertising reflects how narratives of women’s empowerment are often reduced to mere marketing strategies, without bringing about substantial change in the representation of women. Using a qualitative research method with a visual semiotic analysis approach and in-depth interviews with young women as the primary audience, this study reveals the contradiction between progressive verbal messages and visuals that continue to objectify the female body. Findings show that 73% of the analyzed advertisements exhibit a dissonance between feminist narratives and conventional visual imagery, leading to cognitive confusion and psychological pressure on the audience. Moreover, digital participation through social media as a form of resistance to biased representation faces challenges such as unequal access, algorithmic dominance, and the attention economy. The main conclusion of this research highlights the urgency of ethical transformation in advertising practices and the strengthening of digital public spaces that are more democratic and inclusive.
Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Dealer Syariah Mobilindo Bogor Fauzan, Rizky Muhammad; Mustikasari, Molly; Haryadi, Yudi
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 3 (2025): Juli
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i3.312

Abstract

The rise of the digital era has made digital marketing strategies a vital component in influencing consumer behavior, including within the Sharia-compliant automotive sector. Dealer Syariah Mobilindo Bogor is one such business that has embraced digital approaches in its marketing activities. However, the effectiveness of these strategies on purchase decisions still requires academic investigation. This study aims to measure the impact of digital marketing on used car purchase decisions at Dealer Syariah Mobilindo Bogor. A quantitative approach was applied by distributing questionnaires to 156 respondents, and data were analyzed using SPSS version 27. The simple linear regression analysis resulted in the equation Y = 8.344 + 0.340X, with a regression coefficient of 0.340, indicating a positive effect. The t-value of 17.580 exceeds the t-table value of 1.975, and the significance level of 0.000 < 0.05 confirms statistical significance. The coefficient of determination (R² = 0.667) implies that 66.7% of the variation in purchase decisions is explained by digital marketing, while the correlation coefficient (Beta = 0.817) shows a strong positive relationship. The normality test also confirms that the data are normally distributed. The study concludes that a well-executed digital marketing strategy aligned with Sharia principles significantly influences consumer purchase decisions.
Frugal Living Sebagai Solusi dalam Mengatasi Pinjaman Online Akibat Gaya Hidup Konsumtif Mutmainah, Siti; Muhammad Ryan Romadhon
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 3 (2025): Juli
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i3.358

Abstract

The development of digital technology has given rise to the phenomenon of online loans that offer quick access with simple terms. However, this convenience is often abused to meet a consumptive lifestyle, triggering default problems. This study aims to analyze the role  of frugal living (frugal lifestyle) in preventing dependence on online loans by reviewing its relevance in the perspective of Islamic economics. The research uses a qualitative descriptive approach through a literature review related to online lending practices, frugal living, and consumption ethics in Islam. The results show that frugal living, which emphasizes prioritizing needs, prudent financial management, and avoiding excessive spending, is able to suppress consumptive behavior and reduce dependence on online loans. This concept is in line with Islamic principles that prohibit excessive use of property. This study concludes that  strengthening frugal living not only serves as a financial sustainability strategy, but is also relevant to Islamic ethics. The academic contribution of this research lies in the integration of the concept of frugal living with the perspective of Islamic economics, while practically recommending a financial literacy policy to increase individual resilience to online loans.

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