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Amaliyah Permata Sari
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Jurnal Sosial Politik Humaniora
Published by CV. Kalimasada Group
ISSN : -     EISSN : 30901456     DOI : https://doi.org/10.59966/jsph
Core Subject : Humanities, Social,
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Sosial Politik Humaniora (JSPH) adalah jurnal akses terbuka multidisiplin skala nasional dengan kombinasi studi Sosial, Politik dan Humaniora. Semua artikel yang diterbitkan melalui proses review yang ketat dan cepat untuk memenuhi standar kualitas jurnal. Secara khusus JSPH lebih banyak membahas topik Sumber Daya Manusia, Politik, Demokrasi, Kajian Masyarakat dan Sosial Ekonomi. JSPH juga mengatur relevansi kelayakan dan teks yang akan diterbitkan. JSPH terbit dari tahun 2024 dengan frekuensi terbit tiga kali dalam setahun (April, Agustus dan Desember).
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 1 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2025): Agustus" : 1 Documents clear
MAKNA SOSIAL BUDAYA DALAM CITY BRANDING TERNATE KOTA REMPAH Alhaddad, Yahya
JSPH : Jurnal Sosial Politik Humaniora Vol. 2 No. 2 (2025): Agustus
Publisher : CV Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jsph.v2i2.2135

Abstract

City branding is not only a communication strategy that plays a crucial role in building a positive image but also in strengthening a city's identity. This study aims to identify, analyze, and examine the socio-cultural meanings of the city branding "Ternate, the Spice City" using a qualitative, descriptive-analytical approach. Data were obtained through in-depth interviews with government officials, traditional leaders, cultural figures, tourism practitioners, and local communities, complemented by participant observation and documentation studies. The analysis was conducted using thematic techniques using Berger & Luckmann's social construction theory framework and Mills' sociological imagination. The results show that the city branding "Ternate, the Spice City" functions not only as a tourism promotion strategy but also as a collective identity construct that connects the history of the spice trade with contemporary life. This branding evokes collective memory through visual symbols, festivals, culinary delights, and public narratives that affirm Ternate as a global heritage. Community participation is realized through deliberative forums, digital public spaces, and the involvement of MSMEs and local communities. Local media plays a role in maintaining the legitimacy of branding while bridging the gap in access to information. Despite challenges such as limited participation among island communities, a more inclusive strategy can strengthen a sense of belonging and social cohesion. Thus, “Ternate, the City of Spices” becomes a model of city branding that not only builds a national and international image, but also provides real benefits for the welfare of the community and strengthens socio-cultural identity.

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