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Haalul Murtahil
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Global Journal of Management, Accounting, and Financial Studies
Published by Mell Baou Publisher
ISSN : -     EISSN : 31091539     DOI : https://doi.org/10.36312/gama.v1i1.5
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Global Journal of Management, Accounting, and Financial Studies (GAMA) is an international, peer-reviewed academic journal dedicated to advancing knowledge and research in the fields of management, accounting, and finance. The journal provides a platform for researchers, scholars, practitioners, and students to share innovative ideas, critical analyses, and practical applications relevant to the global business environment. GAMA publishes original research articles, case studies, theoretical discussions, and literature reviews that address contemporary issues in: Strategic and operational management,Financial and managerial accounting, Corporate finance and investment, Risk management and financial analysis, Governance and ethical issues in business, International business and economics. The journal aims to foster interdisciplinary approaches and welcomes submissions from both emerging and established researchers. It encourages papers that explore the interplay between management practices, financial performance, and accounting transparency in a global context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "vol. 2 no. 1 (2026)" : 5 Documents clear
PENGARUH KEMUDAHAN PENGGUNAAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH BANK SWASTA Risnah Pujawaty; Tirton Nefianto
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 2 No. 1 (2026)
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v2i1.6

Abstract

This study aims to determine the effect of ease of use and customer satisfaction on customer loyalty to the myBCA application in the Greater Jakarta area. The independent variables consist of ease of use and customer satisfaction, while the dependent variable consists of customer loyalty. The research population consists of all BCA customers who actively use the myBCA application in the Jabodetabek area. The sample size is 120 people, selected using non-probability sampling based on purposive sampling. Data collection was conducted through the distribution of questionnaires using a 5-point Likert scale. Data analysis techniques used multiple linear regression analysis. The results of this study prove that ease of use has an influence on customer loyalty, customer satisfaction has an influence on customer loyalty, and ease of use and satisfaction together have a very strong positive impact on the loyalty of myBCA app users in the Greater Jakarta area.
THE EFFECT OF INFLUENCER ENDORSEMENT, PRICE DISCOUNTS, AND PRODUCT QUALITY ON PURCHASING DECISIONS IN THE TIKTOK SHOP APPLICATION Yosep Budiman; Tirton Nefianto
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 2 No. 1 (2026)
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v2i1.7

Abstract

This study aims to determine the effect of Influencer Endorsement, Price Discounts, Product Quality on Purchasing Decisions on the Tiktok Shop Application in the West Jakarta area. The independent variables consist of Influencer Endorsement, Price Discounts, Product Quality, while the dependent variable consists of Purchasing Decisions. The population in this study were those who used the Tiktok Shop application around the West Jakarta area. The sample in this study amounted to 160 respondents using non-probability sampling based on purposive sampling. Data collection was carried out by distributing questionnaires using the 5 Point Likert Scale. The data analysis technique used multiple linear regression analysis. The results of this study prove that Influencer Endorsement has an influence on Purchasing Decisions, Price Discounts have an influence on Purchasing Decisions, Product Quality has an influence on Purchasing Decisions, Then Influencer Endorsement, Price Discounts, Product Quality, together have a positive and significant effect on Purchasing Decisions using the Tiktok Shop application around the West Jakarta area. The practical implications of this study suggest that business actors utilizing the TikTok Shop platform should consider an integrated marketing strategy, particularly through the selection of influencers relevant to the target market, the implementation of targeted and periodic discount programs, and improving product quality in accordance with consumer expectations. The combination of these three factors has been shown to encourage consumers to make purchasing decisions more quickly and confidently.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, WORK MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN SUPPORTING ORGANIZATIONAL COMPETITIVE ADVANTAGE Iman Yakin
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 2 No. 1 (2026)
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v2i1.24

Abstract

Organizational competitive advantage is strongly influenced by the ability to manage human resources effectively, particularly through improving employee performance. This study aims to examine the effect of transformational leadership, work motivation, and work environment on employee performance in supporting organizational competitive advantage. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees selected using probability sampling techniques. The research instrument utilized a five-point Likert scale, and the data were analyzed using multiple linear regression with IBM SPSS Statistics. Prior to hypothesis testing, the data were subjected to validity, reliability, and classical assumption tests. The findings reveal that transformational leadership has a positive and significant effect on employee performance. Work motivation and work environment also have positive and significant effects on employee performance. Simultaneously, the three independent variables significantly influence employee performance. The results indicate that strengthening transformational leadership, enhancing employee motivation, and creating a supportive work environment contribute to improved employee performance, which ultimately supports the achievement of organizational competitive advantage. This study provides practical implications for organizations in designing human resource management strategies aimed at improving productivity, innovation, and sustainable competitiveness.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, WORK MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE Salsabila Meilani
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 2 No. 1 (2026)
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v2i1.25

Abstract

This study aims to analyze the effect of transformational leadership, work motivation, and work environment on employee performance. The research employed a quantitative approach using a survey method. The population composed of employees of a company or institution, with the sample selected through probability sampling techniques. Data were collected using a five-point Likert scale questionnaire. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS Statistics software, preceded by validity, reliability, and classical assumption tests. The results indicate that transformational leadership has a positive and significant effect on employee performance. Work motivation also has a positive and significant effect on employee performance. Furthermore, the work environment has a positive and significant effect on employee performance. Simultaneously, transformational leadership, work motivation, and the work environment significantly influence employee performance. These findings suggest that employee performance can be enhanced through the implementation of effective transformational leadership, improved work motivation, and the creation of a safe, comfortable, and supportive work environment. This study provides practical implications for organizations in developing human resource management strategies to improve productivity and organizational competitiveness.
THE EFFECT OF PRICE, PRODUCT QUALITY, AND LIFESTYLE ON PURCHASE DECISIONS FOR SECONDHAND CLOTHING AT ELFANY RB STORE Rifaid; Ita Purnama; Ovriayadin Ovriayadin
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 2 No. 1 (2026)
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v2i1.26

Abstract

This study aims to determine the effect of price, product quality, and lifestyle on purchasing decisions for secondhand clothing at Elfany RB Store. The research method used was quantitative, employing a survey technique through questionnaires distributed to the community as respondents, with a sample of 96 respondents. The sampling technique used purposive sampling with the criterion that respondents had previously purchased products at Elfany RB Store. The data were analyzed using multiple linear regression with validity tests, reliability tests, classical assumption tests, and hypothesis tests (t-test and F-test). The results showed that price had a negative and significant effect on purchasing decisions for secondhand clothing at Elfany RB Store. Product quality had a positive and significant effect on purchasing decisions for secondhand clothing at Elfany RB Store. Lifestyle had a positive and significant effect on purchasing decisions for secondhand clothing at Elfany RB Store. Price, product quality, and lifestyle simultaneously affected purchasing decisions for secondhand clothing at Elfany RB Store. These findings indicate that competitive pricing, improved product quality, and alignment with consumer lifestyles are strong determinants in encouraging purchasing decisions for secondhand clothing at Elfany RB Store.

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