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International Journal of Economics and Management Research
Published by International Forum of Researchers and Lecturers
ISSN : 28302664     EISSN : 28302508     DOI : https://doi.org/10.55606/ijemr.v4i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics and Management Research, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 567 Documents
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Analysis of the Influence of Brand Experience on Brand Attachment and Loyalty of Perfume Consumers Using Gender as a Moderator Variable
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.735

Abstract

Toward HMNS fragrances by incorporating brand passion, brand affection, and self-brand connection as mediating variables, and gender as a moderating variable. The research is motivated by the increasing competition within Indonesia’s local fragrance industry and the growing importance of brand experience in shaping emotional attachment and customer loyalty. A quantitative approach was employed using an online survey distributed to HMNS fragrance consumers who had prior brand usage experience. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that brand experience significantly affects all three dimensions of Emotional Brand Attachment (EBA) : brand passion, self-brand connection, dan brand affection. Furthermore, these mediators significantly influence customer loyalty. Gender was also found to moderate the relationship between brand experience and certain EBA dimensions, suggesting differences in emotional processing between male and female consumers. The findings contribute theoretically by enriching the literature on the role of brand experience and emotional brand attachment within the local fragrance context, and practically by offering insights for HMNS to design more emotionally driven and personalized brand experience strategies.
Marketing Strategy Plan for Residential Land Plots at PT Prima Raya Property in Kudus Regency
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.814

Abstract

This research was conducted to (1) Identify the internal and external environment, (2) To determine the strategic position of the SWOT matrix qualitatively, (3) To determine strategic steps. In the identification process, internal factors are identified using the 4P marketing mix theory (product, price, promotion, and place/distribution) , external factors using the Major External Forces theory , then the analysis uses SWOT by including various perspectives and categories that are considered relevant to describe the company's actual situation. To delve deeper into this discussion, the author used a descriptive qualitative research approach with the SWOT analysis technique as the primary tool for analyzing strengths, weaknesses, opportunities, and threats. Data collection was conducted through triangulation through direct observation, in-depth interviews, and literature review. review of supporting documents , as well as the author's experience in understanding marketing dynamics. This research also involves a number of parties who act as the main subjects. The subjects involved in this research include internal elements of the company. The results of this analysis are expected to be able to provide a comprehensive and accurate picture of the current state of the company, and can be a basis for reference in the preparation of medium and long-term strategies that are more focused, realistic, and adaptive to future marketing opportunities based on data and able to design more effective and competitive marketing strategies.
Bibliometric Analysis of Impulse Buying Research in the Context of TikTok Shop as E-Commerce
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.827

Abstract

The development of e-commerce and social media has influenced consumer behavior, creating the phenomenon of impulse buying. TikTok Shop, as a new form of social commerce, has become a medium that encourages spontaneous consumption through various features such as flash sales, live shopping, and algorithmic recommendations. The purpose of this study is to map the scientific landscape related to impulse buying in the digital era using a bibliometric approach. The analysis was conducted on 30 scientific documents from 2020 to 2025, which were visualized through a keyword density map, co-occurrence network, and countries' scientific production and authors. The results show that impulse buying is greatly influenced by psychological factors such as FoMO, impulsiveness, and perceived enjoyment; social factors such as social influence and social commerce; and digital platform factors such as TikTok. Research on this topic has experienced rapid growth with an annual growth rate of 69.52%. This indicates the urgency of this topic in the study of modern consumption behavior. This research contributes to mapping the direction of future research related to impulse buying.
The Influence of Leadership Style and Work Motivation on Employee Performance at PT. Nurmadinah, Botto Village, Campalagian District
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.837

Abstract

This study aims to analyze the influence of leadership style and work motivation on employee performance at PT. Nurmadinah located in Botto Village, Campalagian District. This study uses a quantitative approach with a survey method. The study population was all 100 employees of PT. Nurmadinah, and a saturated sampling technique was used so that the entire population became the sample. Data were collected through a questionnaire with a Likert scale of 1-5 and analyzed using descriptive statistics, instrument tests, classical assumption tests, and multiple linear regression analysis. The results of the study indicate that: (1) leadership style has a positive and significant effect on employee performance, (2) work motivation has a positive and significant effect on employee performance, and (3) simultaneously, leadership style and work motivation have a positive and significant effect on employee performance with a contribution of 54.2%. This study confirms the relevance of the grand theory of leadership and motivation in the context of local companies in rural Indonesia. The recommended managerial implications are improving the quality of exemplary leadership and strengthening the work motivation system, both intrinsic and extrinsic, to encourage optimal employee performance.
The Effect of Promotion Costs and Production Costs on Net Sales (Case Study at PT. Unilever Indonesia, Tbk. Period 2016-2023)
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.838

Abstract

PT Unilever Indonesia, Tbk. is one of the largest and most established Fast-Moving Consumer Goods (FMCG) companies in the world, having operated in Indonesia for decades. With an extensive product portfolio ranging from household essentials to personal care products, the company holds significant appeal for researchers looking to analyze its financial performance. The research title is “The Effect of Promotion Costs and Production Costs on Net Sales: A Case Study at PT Unilever Indonesia, Tbk. for the Period 2016–2023.” The research method applied in this study is quantitative descriptive. This approach was chosen to provide a systematic overview of the relationships between variables through statistical data. The primary data source for this study is secondary data, which includes details on promotion costs, production costs, and net sales figures for PT Unilever Indonesia, Tbk. over an eight-year period, from 2016 to 2023. All data was collected reliably from the annual reports officially published by the company on its website, www.unilever.co.id. In analyzing this information, the researcher used descriptive analysis to provide a summary of the data distribution. Furthermore, the data analysis technique employed was multiple linear regression. This technique was applied to accurately measure the extent of the influence of promotional costs and production costs, both partially and simultaneously, on the company’s net sales volume. Through this study, it is hoped that the cost-efficiency strategies implemented by management to maintain profitability growth amid increasingly competitive market conditions will be revealed.
The Influence of Fear of Missing Out (FOMO), Social Influence, and Service Quality on Visitor Decisions at Cafe Taki in Palembang City
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.839

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO), Social Influence, and Service Quality on purchasing decisions of visitors at Cafe Taki. This research employs a quantitative approach using a survey method. The population consists of visitors to Cafe Taki Palembang City, with sample of 97 respondents selected using the accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS software. Partially Fear of Missing Out has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.145, a t-value of 3.133, and a significance level of 0.002 < 0.05. Social Influence shows a positive and significant effect on purchasing decisions, with a regression coefficient of 0.385, a t-value of 7.590, and a significance level of 0.000 < 0.05. Furthermore, Service Quality has a positive and significant effect on purchasing decisions, indicated by a regression coefficient of 0.392, a t-value of 6.494, and a significance level of 0.000 < 0.05. Simultaneously, Fear of Missing Out, Social Influence, and Service Quality significantly influence purchasing decisions, as evi-denced by an F-value of 74.222 with a significance level of 0.000 < 0.05. The correlation coefficient (R) of 0.840 indicates a strong relationship between the independent variables and purchasing decisions, while the coefficient of determination (Adjusted R Square) of 0.696 reveals that 69.6% of the variation in pur-chasing decisions can be explained by the three independent variables, with the remaining percentage in-fluenced by other factors outside this study.
The Influence of CAR and SIZE on Intermediation through Digital Transformation Efficiency in State-Owned Banks and Regional Development Banks for the 2010-2024 Period
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.840

Abstract

This study analyzes the effect of Capital Adequacy Ratio (CAR), bank size (SIZE), and digital transformation efficiency on banking intermediation, as well as the role of digital efficiency as a mediator in state-owned banks and regional development banks in Indone-sia. Annual financial report data from 2010 to 2024 were analyzed using panel data re-gression (CEM) and Sobel's test. Intermediation is measured by LDR, while digital efficien-cy is measured by the ratio of IT costs to total operating costs. The results show that in regional banks, CAR and SIZE have a significant positive effect on intermediation, and digital efficiency mediates this relationship (z = 2.07; p = 0.038; z = 2.42; p = 0.015). Meanwhile, in state-owned banks, digital efficiency only has a direct effect on intermedia-tion without a mediating effect, and NPL is not a distinguishing factor in the intermediation mechanism. These findings emphasize the importance of efficient digital capabilities to drive intermediation, especially in regional development banks.

Page 57 of 57 | Total Record : 567

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