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International Journal of Economics and Management Research
Published by International Forum of Researchers and Lecturers
ISSN : 28302664     EISSN : 28302508     DOI : https://doi.org/10.55606/ijemr.v4i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics and Management Research, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 574 Documents
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Analysis of the Influence of Brand Experience on Brand Attachment and Loyalty of Perfume Consumers Using Gender as a Moderator Variable
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.735

Abstract

Toward HMNS fragrances by incorporating brand passion, brand affection, and self-brand connection as mediating variables, and gender as a moderating variable. The research is motivated by the increasing competition within Indonesia’s local fragrance industry and the growing importance of brand experience in shaping emotional attachment and customer loyalty. A quantitative approach was employed using an online survey distributed to HMNS fragrance consumers who had prior brand usage experience. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that brand experience significantly affects all three dimensions of Emotional Brand Attachment (EBA) : brand passion, self-brand connection, dan brand affection. Furthermore, these mediators significantly influence customer loyalty. Gender was also found to moderate the relationship between brand experience and certain EBA dimensions, suggesting differences in emotional processing between male and female consumers. The findings contribute theoretically by enriching the literature on the role of brand experience and emotional brand attachment within the local fragrance context, and practically by offering insights for HMNS to design more emotionally driven and personalized brand experience strategies.
Marketing Strategy Plan for Residential Land Plots at PT Prima Raya Property in Kudus Regency
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.814

Abstract

This research was conducted to (1) Identify the internal and external environment, (2) To determine the strategic position of the SWOT matrix qualitatively, (3) To determine strategic steps. In the identification process, internal factors are identified using the 4P marketing mix theory (product, price, promotion, and place/distribution) , external factors using the Major External Forces theory , then the analysis uses SWOT by including various perspectives and categories that are considered relevant to describe the company's actual situation. To delve deeper into this discussion, the author used a descriptive qualitative research approach with the SWOT analysis technique as the primary tool for analyzing strengths, weaknesses, opportunities, and threats. Data collection was conducted through triangulation through direct observation, in-depth interviews, and literature review. review of supporting documents , as well as the author's experience in understanding marketing dynamics. This research also involves a number of parties who act as the main subjects. The subjects involved in this research include internal elements of the company. The results of this analysis are expected to be able to provide a comprehensive and accurate picture of the current state of the company, and can be a basis for reference in the preparation of medium and long-term strategies that are more focused, realistic, and adaptive to future marketing opportunities based on data and able to design more effective and competitive marketing strategies.
The Effect of Promotion Costs and Production Costs on Net Sales (Case Study at PT. Unilever Indonesia, Tbk. Period 2016-2023) Flora Oktayovie Nuzulul Ramadhina
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.838

Abstract

PT Unilever Indonesia, Tbk. is one of the largest and most established Fast-Moving Consumer Goods (FMCG) companies in the world, having operated in Indonesia for decades. With an extensive product portfolio ranging from household essentials to personal care products, the company holds significant appeal for researchers looking to analyze its financial performance. The research title is “The Effect of Promotion Costs and Production Costs on Net Sales: A Case Study at PT Unilever Indonesia, Tbk. for the Period 2016–2023.” The research method applied in this study is quantitative descriptive. This approach was chosen to provide a systematic overview of the relationships between variables through statistical data. The primary data source for this study is secondary data, which includes details on promotion costs, production costs, and net sales figures for PT Unilever Indonesia, Tbk. over an eight-year period, from 2016 to 2023. All data was collected reliably from the annual reports officially published by the company on its website, www.unilever.co.id. In analyzing this information, the researcher used descriptive analysis to provide a summary of the data distribution. Furthermore, the data analysis technique employed was multiple linear regression. This technique was applied to accurately measure the extent of the influence of promotional costs and production costs, both partially and simultaneously, on the company’s net sales volume. Through this study, it is hoped that the cost-efficiency strategies implemented by management to maintain profitability growth amid increasingly competitive market conditions will be revealed.
The Influence of Fear of Missing Out (FOMO), Social Influence, and Service Quality on Visitor Decisions at Cafe Taki in Palembang City Putri Mulyanti; Budi Setiawan; Siti Komariah Hildayanti
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.839

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO), Social Influence, and Service Quality on purchasing decisions of visitors at Cafe Taki. This research employs a quantitative approach using a survey method. The population consists of visitors to Cafe Taki Palembang City, with sample of 97 respondents selected using the accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS software. Partially Fear of Missing Out has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.145, a t-value of 3.133, and a significance level of 0.002 < 0.05. Social Influence shows a positive and significant effect on purchasing decisions, with a regression coefficient of 0.385, a t-value of 7.590, and a significance level of 0.000 < 0.05. Furthermore, Service Quality has a positive and significant effect on purchasing decisions, indicated by a regression coefficient of 0.392, a t-value of 6.494, and a significance level of 0.000 < 0.05. Simultaneously, Fear of Missing Out, Social Influence, and Service Quality significantly influence purchasing decisions, as evi-denced by an F-value of 74.222 with a significance level of 0.000 < 0.05. The correlation coefficient (R) of 0.840 indicates a strong relationship between the independent variables and purchasing decisions, while the coefficient of determination (Adjusted R Square) of 0.696 reveals that 69.6% of the variation in pur-chasing decisions can be explained by the three independent variables, with the remaining percentage in-fluenced by other factors outside this study.
The Influence of CAR and SIZE on Intermediation through Digital Transformation Efficiency in State-Owned Banks and Regional Development Banks for the 2010-2024 Period Alvira Nur Fitri; Faishal Fadli
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.840

Abstract

This study analyzes the effect of Capital Adequacy Ratio (CAR), bank size (SIZE), and digital transformation efficiency on banking intermediation, as well as the role of digital efficiency as a mediator in state-owned banks and regional development banks in Indone-sia. Annual financial report data from 2010 to 2024 were analyzed using panel data re-gression (CEM) and Sobel's test. Intermediation is measured by LDR, while digital efficien-cy is measured by the ratio of IT costs to total operating costs. The results show that in regional banks, CAR and SIZE have a significant positive effect on intermediation, and digital efficiency mediates this relationship (z = 2.07; p = 0.038; z = 2.42; p = 0.015). Meanwhile, in state-owned banks, digital efficiency only has a direct effect on intermedia-tion without a mediating effect, and NPL is not a distinguishing factor in the intermediation mechanism. These findings emphasize the importance of efficient digital capabilities to drive intermediation, especially in regional development banks.
The Effect of Entrepreneurial Knowledge, Entrepreneurial Competence, and Innovation Capability on Business Achievement, with Business Capability as an Intervening Variable LIzfa Karina; M. Arifiyanto
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.824

Abstract

This study examines the factors influencing business achievement among entrepreneurs through the role of business capability. The object of this research focuses on business actors who face challenges in improving business performance and sustainability amid increasingly competitive market conditions. The main problem addressed in this study is how entrepreneurial knowledge, entrepreneurial competence, and innovation capability influence business capability and ultimately impact business achievement. Therefore, this study aims to analyze the effect of these variables on business achievement with business capability acting as an intervening variable. This research employs a quantitative approach, with data collected through questionnaires distributed to business actors as respondents. The collected data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) version 4.1.1.6 approach to examine the relationships among variables in the research model. The results show that entrepreneurial knowledge, entrepreneurial competence, and innovation capability have a positive influence on business capability, which in turn contributes to improving business achievement. These findings indicate that improving entrepreneurs’ knowledge, skills, and innovation capabilities can strengthen their ability to manage resources and business strategies effectively, thereby enhancing overall business performance. In conclusion, the development of entrepreneurial capacity and innovation capability plays a crucial role in supporting the success and achievement of business performance.
The Influence of Non-Physical Work Environment on Employee Performance with Work Discipline as a Mediating Variable (Study on Klaten Post Office Employees) Risna Risna; Ismi Darmastuti
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.842

Abstract

This study aims to analyze the effect of the non-physical work environment on employee performance with work discipline as a mediating variable among employees of the KC Klaten Post Office. This study employs a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), processed with SmartPLS version 4 software. The population consists of 47 employees, and the sampling technique used is non-probability sampling with a saturated sampling method. The results of the study show that the non-physical work environment does not affect employee performance. The non-physical work environment has a positive and significant effect on work discipline, and work discipline has a positive and significant effect on employee performance. Furthermore, work discipline is proven to act as a mediating variable in the relationship between the non-physical work environment and employee performance.
The Effect of Managerial Ownership, Institutional Ownership, and Financial Performance on Carbon Disclouser Emissions in the Metal and Mineral Sub-sector Listed on the Indonesia Stock Exchange in 2021-2024 Dzikri Athar; Lilis Lasmini; Novy Triyanthy Noegraha
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.844

Abstract

This study aims to examine the influence of managerial ownership, institutional ownership, and financial performance on carbon emission disclosure in metal and mineral sub-sector companies listed on the Indonesia Stock Exchange during 2021-2024. The method used is a quantitative approach with secondary data and purposive sampling technique, resulting in 100 observations from 25 companies. The results indicate that managerial ownership influences carbon emission disclosure, while institutional ownership has a significant negative effect and financial performance has an insignificant positive effect on carbon emission disclosure. due to differences in orientation in decision making
Gen Z's Coffee Culture: How TikTok eWOM and Brand Image Build Trust and Shape Preference for Local Coffee Shops Warren Warren; Patricia Idella Saputra; Agustinus Nugroho
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.845

Abstract

This study aims to analyze the role of electronic word of mouth (eWOM) on TikTok and brand image in shaping Generation Z's brand preference for local coffee shops, with brand trust as a mediating variable. The growth of coffee consumption culture among Gen Z and the increasing use of TikTok as a digital platform have changed the way consumers form perceptions and choose brands. However, research integrating eWOM, brand image, brand trust, and brand preference in the context of local coffee shops is still limited. This study fills this gap by analyzing the direct and indirect relationships between variables. A quantitative approach was used through a survey method with a purposive sampling technique on a minimum of 130 Generation Z respondents in Surabaya who actively use TikTok and have visited local coffee shops. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that eWOM and brand image have a positive and significant effect on brand trust, and eWOM, brand image, and brand trust have a significant effect on brand preference. In addition, brand trust is proven to partially mediate the relationship between eWOM and brand preference, as well as between brand image and brand preference. Among all variables, eWOM has the most dominant influence on brand preference. This finding indicates that local coffee shops need to integrate TikTok-based eWOM strategies with consistent brand image building to strengthen brand trust and increase Gen Z consumer preference. Keywords: eWOM; TikTok; brand trust; brand image; brand preference; Gen Z; local coffee shops.
The Influence of Product Reviews and Ratings on Purchase Decisions in Shopee E-Commerce Rohman, Muhamad Fahmi Aulia; Andriana, Myra; Kusumajaya, Robby Andika
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.846

Abstract

The development of e-commerce, particularly Shopee, has driven changes in consumer geste in making purchase opinions, which are now largely told by digital information similar as product reviews and conditions. still, there's still query regarding the extent to which these two factors affect consumer pur- chasing opinions. This study aims to dissect the influence of product reviews and product conditions on copping opinions in Shopeee-commerce. This exploration uses a quantitative approach with a check design. The subjects of the study are Shopee druggies who have made purchases. Data were collected through the distribution of questionnaires and anatomized using multiple direct retrogression ways to discourage- mine the effect of each variable.The results show that product reviews have a posi- tive and significant effect on copping opinions, with a significance value of< 0.05. Product conditions also have a positive and significant effect on copping de-cisions, with a significance value of< 0.05. contemporaneously, both variables have a significant influence on copping opinions, with a measure of determination of roughly 65, indicating that utmost copping opinions are told by product reviews and ratings. The conclusion of this study is that product reviews and product conditions play an important part in impacting consumer copping decisions on Shopee. The better the reviews and the advanced the conditions given, the lesser the liability that consumers will make a purchase.

Page 57 of 58 | Total Record : 574

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