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Contact Name
Alifi Restu Putera
Contact Email
restu.alrea18@gmail.com
Phone
+6281211177606
Journal Mail Official
jams@stieganesha.ac.id
Editorial Address
Jl Legoso Raya No 31 Kelurahan Pisangan, Kecamatan Ciputat Tmur Kota Tangerang Selatan
Location
Kota tangerang selatan,
Banten
INDONESIA
Journal Of Applied Multidisciplinary Studies (JAMS)
ISSN : -     EISSN : 30895707     DOI : -
Journal Of Applied Multidisciplinary Studies (JAMS) an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. Published twice every November and May by STIE Ganesha Jakarta. This journal encompasses original research articles, review articles, and short communications, including: Management and Business, Entrepreneurship, MSMEs (Micro, Small, and Medium Enterprises), Accounting, Finance, Economics, Public Policy, Technology and Information Systems, Tourism, Culture, Environment, Education, Human Resource Development, Health, Social Sciences, Politics, Culture, Religion, Ethics, Agriculture, Arts, Humanities, and all disciplines of science.
Arjuna Subject : Umum - Umum
Articles 10 Documents
Search results for , issue "Vol 2 No 1 (2025): November 2025" : 10 Documents clear
OPTIMIZATION OF EXERCISE THERAPY TO INCREASE THORACIC CAGE EXPANSION IN TUBERCULOUS MENINGITIS CASES Ahmad Akbar Pamungkas; Dinda Dwi Anggari; Isna Rahma Septiana; Enitha Gamganora; Amalga Tri Gusta Nanda; Arshy Prodyanatasari; Whida Rahmawati
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

Tuberculous meningitis (TBM) is the most severe form of tuberculosis, causing significant neurological impairment and respiratory complications in children. The novelty of this research (a) lies in demonstrating the application of a simple, practical physiotherapy protocol within a resource-limited healthcare setting. The objective of this study (b) is to report the effectiveness of this physiotherapy intervention for a 9-year-old boy with TBM. The methods employed (c) included a series of interventions over three sessions, comprising positioning to optimize ventilation and prevent pressure sores, passive breathing exercises to support lung capacity, and passive mobilization to maintain joint range of motion and control spasticity. Evaluation was based on thoracic expansion measurements, the Glasgow Coma Scale (GCS), and spasticity assessment. The empirical results (d) indicated notable clinical improvements, including increased thoracic expansion, enhanced level of consciousness, and stabilized spasticity. The study's implications (e) confirm that a consistent regimen of straightforward physiotherapy techniques can significantly support the recovery process of pediatric TBM patients, offering a viable and accessible supportive care model for hospitals with constrained resources.
Analysis of Character Building of “Environmental Consciousness” in Fifth Grade Elementary School Students Through Greening Programs Sa'adiah; Dewi Masithoh
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

Globalization and modernization have changed cultural norms in Indonesian society. Awareness of protecting the environment remains low. Schools can help build environmental conservation awareness. This study analyzes environmental consciousness through a greening program for elementary students. The present study is of the survey type. The research was conducted from January 2023 to March 2024. The research was conducted in SD NU Sleman Yogyakarta. The subjects of this study were fifth-grade students. The research sample was obtained through simple purposive sampling, comprising 69 students, 47 male and 22 female, representing the population of all students at SD NU Sleman Yogyakarta. The data collection technique employed a questionnaire guideline, with the research instrument being a questionnaire sheet (closed questionnaire). The data obtained from the questionnaire was then subjected to analysis using the Person Product Moment formula to ascertain its validity, with its reliability being determined through the implementation of the Cronbach's Alpha formula. The study found that greening programs can promote environmental awareness in students. The environmentally conscious character is made up of three parts: 1) environmental awareness, 2) love for the environment, and 3) sustainability. It received a total score of 7088 (82.18% in the "very strong" category)
THE EFFECT OF EXCHANGE RATES AND INTEREST RATES ON THE DEVELOPMENT OF THE INDONESIAN CAPITAL MARKET Dhenok Darwanti; Evi Okli Lailani; Ahmad Farabi
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This study aims to analyze the effect of the exchange rate and interest rates on the development of the Indonesian capital market, both partially and simultaneously. The study employs a quantitative research approach using secondary time-series data obtained from official financial and economic sources. Data analysis is conducted through descriptive statistical analysis and multiple linear regression techniques to examine the relationship between macroeconomic variables and capital market development. The empirical results indicate that the exchange rate and interest rates simultaneously have a significant effect on the development of the Indonesian capital market. Partially, the rupiah exchange rate against the US dollar has a significant and positive effect, indicating that exchange rate movements play an important role in influencing capital market performance. In contrast, interest rates show a significant and negative effect on capital market development, suggesting that higher interest rates tend to reduce investment activity in the capital market. Furthermore, the Adjusted R² value of 0.7944 demonstrates that 79.44 percent of the variation in the development of the Indonesian capital market can be explained by changes in the exchange rate and interest rates, while the remaining 20.56 percent is influenced by other factors not included in the model. These findings emphasize the importance of maintaining macroeconomic stability, particularly exchange rate management and interest rate policies, to support sustainable growth and strengthen the performance of the Indonesian capital market.
Utilization of a Web-Based Diagram Application as an Alternative to Visio in Computer Application Practicum Syafran Nurrahman
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This study is motivated by the need for students to develop competencies in creating process diagrams and system models in the Computer Applications course as part of their professional skills in the field of information technology, as well as the challenges associated with the use of licensed, paid diagram software in practical learning activities. The purpose of this study is to analyze the utilization of a web-based diagram application (Draw.io) as an alternative to Microsoft Visio in supporting the implementation of computer application practicums in higher education. The research subjects consisted of eight selected students enrolled in a single Computer Applications class at a higher education institution. This study employed a quasi-experimental approach, with data collection techniques including observation of practicum outcomes, distribution of questionnaires to students, and semi-structured interviews with selected students to obtain supporting data related to their experiences in using the web-based diagram application. The results indicate that the utilization of the web-based diagram application (Draw.io) improved students’ ability to create process diagrams and system models, as evidenced by an increase in the average score from 69.2% in the pretest to 82.6% in the posttest, representing an improvement of 13.4 percentage points. In addition, students’ perceptions revealed that the web-based diagram application is easy to use, flexible in terms of access, and feasible to be used as a supporting medium for practicum activities. This study is expected to provide a practical alternative solution for educational institutions in supporting computer application practicums and to contribute to the development of efficient and sustainable technology-based learning.
PENGARUH KEPEMIMPINAN TERHADAP KINERJA CLEANING SERVICE DI PUSKESMAS MAMPANG PRAPATAN Aceng Muchtarudin; Fuad Gagarin Siregar; Tuti Herawati; Farhat Abas
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This research is entitled "The Influence of Leadership on Cleaning Service Performance at the Mampang Prapatan Community Health Center". This study aims to examine the influence of leadership on the performance of cleaning services at the Mampang Prapatan Community Health Center. The sample taken in this research was 33 people. Data was collected using a questionnaire and then the data that had been collected was analyzed using the SPSS application program. In this research, the SPPS program used is version 25. The variables used are 2 variables. Dependent variable: leadership and Independent Variable: performance of cleaning service officers. The research results indicate that leadership (X) has a significant effect on the performance (Y) of officers working at the Mampang Prapatan Community Health Center. Leadership has a positive and significant effect on performance, namely 0.673 or 67.3%. Thus, the higher/better the leadership, the performance of the cleaners will increase, and conversely, the more leadership they follow, the performance will decrease.
Building Brand Equity through Viral TikTok Content Strategies: A Phenomenological Study of MSME Entrepreneurs Farhat Abas; Annisa Hardini; Mira Mira; Nurul Faisah A.S; Tuti Herawati; Aep Saefullah
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The rapid development of social media has fundamentally transformed digital marketing practices, particularly for Micro, Small, and Medium Enterprises (MSMEs). Among various platforms, TikTok has emerged as a prominent medium due to its strong viral potential, short-form video format, algorithm-driven content distribution, and dynamic trend culture. These characteristics position TikTok as a strategic tool for MSMEs in building and strengthening brand equity. This study aims to explore how MSME entrepreneurs interpret and implement viral TikTok content strategies in their efforts to develop brand equity. Employing a qualitative approach with a phenomenological method, this research investigates the subjective experiences of MSME actors who actively utilize TikTok as a marketing platform. Data were collected through in-depth interviews and systematic observations of TikTok content produced by MSMEs. The findings reveal that viral TikTok content strategies play a significant role in enhancing brand awareness, shaping positive brand associations, strengthening perceived quality, and fostering consumer brand loyalty. Content that is authentic, aligned with current trends, and delivered consistently is perceived as effective in creating emotional connections between brands and audiences. These results suggest that TikTok functions not only as a promotional channel but also as a strategic medium for constructing brand value among MSMEs. This study contributes to both theoretical discussions on brand equity and practical insights for MSME digital marketing strategies
The Effectiveness of Non-Litigation Mechanisms in Resolving Consumer Disputes in South Tangerang City Silvana, Dena Vera
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The increasing volume of goods and services transactions in South Tangerang City, in line with the growth of the trade and service sectors, has led to a higher potential for consumer disputes. These disputes generally relate to product non-conformity, services that disadvantage consumers, and the suboptimal fulfillment of consumer rights. Dispute resolution through litigation is often considered less effective due to the time, cost, and complex procedures involved. Therefore, non-litigation consumer dispute resolution mechanisms have become an important alternative in ensuring the protection of consumer rights in a manner that is fast, simple, and equitable. However, the implementation of non-litigation mechanisms in South Tangerang City still faces various challenges, including institutional limitations, low levels of public legal literacy, and issues related to practical effectiveness. This study aims to: (1) analyze the implementation of non-litigation consumer dispute resolution mechanisms in protecting consumer rights; (2) identify the obstacles encountered in their implementation; and (3) formulate strategies to strengthen these mechanisms to enhance their effectiveness. This research employs an empirical juridical approach with a descriptive-analytical design. Data were collected through literature review and field research, including interviews and observations involving relevant stakeholders and consumers who have experienced disputes. The data were analyzed qualitatively to provide a comprehensive understanding of the implementation of non-litigation dispute resolution mechanisms. The findings indicate that non-litigation mechanisms have not yet operated optimally due to limited public awareness, institutional constraints, and insufficient dissemination of information. Nevertheless, these mechanisms hold significant potential to improve access to justice if strengthened through enhanced legal literacy, institutional capacity, and more effective implementation at the local level.
MARKETING STRATEGY THROUGH DIGITALIZATION TO INCREASE INCOME OF POTTERY MSMES IN KLATEN, CENTRAL JAVA Lesmana, Asep Surya; Mulasih, Siti
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The development of digital technology has brought significant changes to product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze marketing strategies through digitalization to increase the revenue of pottery MSMEs in Klaten, Central Java. Digitalization is considered an effective solution for expanding market reach, strengthening product image, and enhancing competitiveness amidst increasingly fierce global competition. The research method used was descriptive qualitative, with a case study approach involving several pottery MSMEs in Klaten. Data was obtained through interviews, observations, and documentation studies related to the implementation of digital marketing strategies, such as the use of social media, marketplaces, and creative content-based promotions. The results show that the implementation of digital marketing strategies has a positive impact on increasing sales and revenue for MSMEs. The use of social media such as Instagram and TikTok plays a crucial role in building brand awareness and attracting consumer interest, while the use of marketplaces helps expand market access beyond the region. However, obstacles remain, including limited digital literacy, a lack of ability to create engaging content, and minimal technological support. Therefore, ongoing training and mentoring from local governments and educational institutions are needed to improve the digital competency of MSMEs. Overall, digital marketing strategies have proven effective in increasing the revenue of pottery MSMEs in Klaten and have the potential to become a model for developing a creative economy based on local wisdom in the digital era.
Marketing Capability in Production Facility Procurement Projects: A Value Creation Perspective in the Manufacturing Industry Vuthy, Ith; sukardi, sukardi
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This study aims to analyze marketer capabilities in production facility procurement projects within the manufacturing industry from a value creation perspective. In increasingly complex industrial project environments, the role of marketers extends beyond traditional selling activities to encompass the ability to integrate technical, relational, and business dimensions in addressing customer needs. This research adopts a qualitative conceptual approach using a literature review method, examining relevant theories on marketing capabilities, value creation, and business-to-business (B2B) project marketing. The study was conducted systematically over a six-month period, from September to November 2025, covering stages of literature identification, selection, analysis, and conceptual synthesis. The study integrates the perspectives of Service-Dominant Logic (SDL) and Goods-Dominant Logic (GDL) to explain that value creation in production facility procurement projects is derived not only from the product as a tangible output but also from the services and interactions that accompany it. The findings indicate that marketer capabilities include technical understanding, relational competence, value communication, and project risk management, as well as the ability to integrate product-based and service-based value into comprehensive solutions. These capabilities play a critical role in shaping customer-perceived value, which ultimately influences purchasing decisions and overall project success. The study highlights that value integration capability serves as a key differentiator in project marketing performance. From a managerial perspective, firms are encouraged to develop integrated marketer capabilities as part of a value-driven business strategy to enhance competitiveness in the manufacturing sector. 
Electric Vehicle Safety from a Service-Dominant Logic Perspective: A Literature Review Sukardi, Sukardi; Sutrisno, Hadi
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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This study aims to analyze electric vehicle (EV) safety as a component of value creation from the perspective of Service-Dominant Logic (SDL) using a literature review approach. In the context of a rapidly evolving and competitive EV industry, safety is no longer viewed solely as a technical attribute but as a critical element in shaping customer trust, satisfaction, and long-term loyalty. Accordingly, safety is positioned as an integral part of the value proposition offered to customers. The study was conducted between August and October 2025 through a systematic review of academic journals, industry reports, and relevant publications on electric vehicles and service management. The analysis employs descriptive and comparative techniques to synthesize prior research and identify key patterns. The findings reveal that EV safety is the result of a value co-creation process involving multiple actors—manufacturers, service providers, and users—within a service ecosystem. Key determinants include user knowledge and behavior, the reliability of charging infrastructure, the effectiveness of after-sales services, and the quality of digital interaction systems. These elements collectively shape customer perceptions of safety and overall value. The study further highlights that safety plays a strategic role in reducing perceived risk and strengthening customer confidence, particularly in emerging markets where adoption is still evolving. From a managerial perspective, the findings emphasize the importance of integrating safety into service-based strategies through customer education, infrastructure development, and continuous service engagement. In conclusion, managing safety as a co-created value rather than merely a technical feature enables firms to enhance customer experience and achieve sustainable competitive advantage in the EV market.   

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