cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
jurnal.jagaditha@gmail.com
Editorial Address
Jalan Terompong Nomor 24, Denpasar, Bali
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Ekonomi dan Bisnis Jagaditha
Published by Universitas Warmadewa
ISSN : 23554150     EISSN : 25798162     DOI : 10.22225/jj
Core Subject : Economy,
Economics, Econometrics & Finance
JAGADITHA: Jurnal Ekonomi & Bisnis P-ISSN: 2355-4150, E-ISSN: 2579-8162 is a journal of economic and bussiness published by Management Deparment, Postgraduated Program, Warmadewa University, provides a forum for publishing research articles or review articles. This journal has been distributed by WARMADEWA PRESS started from Volume 1 Number 1 Year 2014 to present. The scope of journal is restricted to the fields of economic and business study. The journal is published twice a year every march and september.
Arjuna Subject : -
Articles 1 Documents
 1 
Search results for , issue "219-229" : 1 Documents clear
Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok Made Mulia Handayani; Made Ayu Desy Geriadi; Nyoman Dwika Ayu Amrita; Tjokorda Gde Agung WIjaya Kesuma Suryawan
Jurnal Ekonomi dan Bisnis Jagaditha 219-229
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.219-229

Abstract

The increasingly rapid development of technology has had an impact on the business world, including in the marketing sector. Online marketing is a trend in society today. Many business people market their products through TikTok media by using influencers and creating interesting content. This research aims to test the effect of using Influencers and User Generated Content (UGC) in purchasing decisions for cosmetic products on the Tiktok application with Perceived value as a mediating variable in the people of Denpasar City. The object of this research is consumers of beauty products on the Tiktok application. The population of this research is the people of Denpasar City. The sample used was 96 respondents and a questionnaire as a data collection tool. This research uses the SEM analysis method using outer model, inner model , hypothesis testing and mediation testing. The research results found that the use of influencers and UGC had a positive and significant effect on perceived value. The use of influencers has a positive but not significant influence on purchasing decisions, in contrast to UGC and perceived value which have a positive and significant influence on purchasing decisions. In this research, perceived value was able to mediate the influence of the use of influencers and UGC on purchasing decisions for cosmetic products on the TikTok application.

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

0000


Reset
Filter By Issues
All Issue Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha (In Press) Vol. 11 No. 1 (2024): Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 2 (2023): Jurnal Ekonomi dan Bisnis Jagaditha Vol. 10 No. 1 (2023): Jurnal Ekonomi & Bisnis JAGADITHA Vol. 9 No. 2 (2022): Jurnal Ekonomi & Bisnis JAGADITHA Vol. 9 No. 1 (2022): Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 1 (2021): Jurnal Ekonomi & Bisnis JAGADITHA Vol. 7 No. 2 (2020): Jurnal Ekonomi & Bisnis JAGADITHA Vol. 7 No. 1 (2020): Jurnal Ekonomi & Bisnis JAGADITHA Vol. 6 No. 2 (2019) Vol. 6 No. 1 (2019) Vol. 5 No. 2 (2018) Vol. 5 No. 1 (2018) Vol. 4 No. 2 (2017): September Vol. 4 No. 1 (2017): Maret Vol. 3 No. 2 (2016): September Vol. 3 No. 1 (2016): Maret 294-306 279-293 269-278 258-268 251-257 239-250 230-238 219-229 210-218 208-221 197-209 190-207 189-196 179-188 174-189 159-178 158-173 147-157 143-158 135-146 134-142 125-134 125-133 113-124 109-124 101-112 94-108 89-100 86-93 74-88 70-85 66-73 64-69 54-65 51-63 37-53 32-50 26-36 18-31 11-25 1-17 1-10 More Issue