cover
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
jurnal.jagaditha@gmail.com
Editorial Address
Jalan Terompong Nomor 24, Denpasar, Bali
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Ekonomi dan Bisnis Jagaditha
Published by Universitas Warmadewa
ISSN : 23554150     EISSN : 25798162     DOI : 10.22225/jj
Core Subject : Economy,
JAGADITHA: Jurnal Ekonomi & Bisnis P-ISSN: 2355-4150, E-ISSN: 2579-8162 is a journal of economic and bussiness published by Management Deparment, Postgraduated Program, Warmadewa University, provides a forum for publishing research articles or review articles. This journal has been distributed by WARMADEWA PRESS started from Volume 1 Number 1 Year 2014 to present. The scope of journal is restricted to the fields of economic and business study. The journal is published twice a year every march and september.
Arjuna Subject : -
Articles 1 Documents
Search results for , issue "86-93" : 1 Documents clear
Affecting Factors Of Competitive Advantage: A Conceptual Model Development For Wooden Crafts Industry In Bali, Indonesia Ni Nyoman Adityarini Abiyoga Vena Swara; Ni Nyoman Kerti Yasa; I Gst Ngurah Jaya Agung Widagda K; Gede Suparna
Jurnal Ekonomi dan Bisnis Jagaditha 86-93
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.1.2025.86-93

Abstract

The purpose of this study is to demonstrate the contribution of SMEs in increasing the attractiveness and value of Balinese tourism. SMEs achieve this by complementing the tourism sector and improving the overall tourism image through the creation of innovative products by Balinese craftsmen, which are strongly embedded in the arts and culture of Tri Hita Karana. The wood industry is the dominant craft sector in Bali, although its production capacity is still relatively modest compared to other industries. The competitive advantage of wood products is determined by several external and internal variables. This study uses a literature review methodology. Data analysis in the literature review includes the preparation and presentation of conclusions obtained from several data sources obtained. The result of this study is a theoretical framework that combines social media strategies and innovation as intermediary elements to reduce the negative impact of external and internal factors on competitive advantage. This study aims to increase knowledge in the field of management strategy, specifically focusing on the competitive advantage of Balinese wooden craft goods. Based on empirical research and interviews with participants in the wood craft business, it is hypothesized that three elements-competitive intensity, entrepreneurial orientation, and technological orientation-have an impact on competitive advantage.

Page 1 of 1 | Total Record : 1