cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Muliadi
Contact Email
admin@journal.almindo.org
Phone
+628984940201
Journal Mail Official
almindo.org@gmail.com
Editorial Address
Ruko TCR 3 Blok TB 37, Jl. Raya Tenjo Kab. Bogor, Jawa Barat JAKARTA - INDONESIA
Location
Kab. bogor,
Jawa barat
INDONESIA
JBIAM
Published by PT. Aliansi Manajemen Indonesia
ISSN : 3109984X     EISSN : 3109032X     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JBIAM: Journal Business Innovation, Accounting and Management adalah jurnal ilmiah yang ditinjau oleh mitra bestari (peer-reviewed) dan diterbitkan sebanyak tiga kali dalam setahun, yaitu pada bulan April, Agustus, dan Desember. Jurnal ini menjadi wadah bagi para peneliti, akademisi, dan praktisi untuk mempublikasikan artikel ilmiah berkualitas di bidang inovasi bisnis, akuntansi, dan manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
 1   2 
Pengaruh Harga, Promosi, dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen: Studi Kasus pada Hari-Hari Swalayan Bekasi Cyberpark Ardinia, Fitria
Journal Business Inovation, Accounting and Management Vol 1 No 2 (2025): Agustus 2025
Publisher : Lembaga Riset Penelitian dan PKM Aliansi Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hari-Hari Swalayan is one of the local retail businesses operating in the midst of the highly competitive modern retail industry. To maintain customer loyalty, an effective marketing strategy is essential, particularly in the aspects of price, promotion, and service quality. This study aims to examine the influence of price, promotion, and service quality on consumer repurchase intention at Hari-Hari Swalayan Bekasi Cyberpark. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. The data were analyzed using multiple linear regression, t-test, F-test, and classical assumption tests with the assistance of SPSS version 23. The results show that price, promotion, and service quality have a simultaneous significant influence on repurchase intention. Partially, promotion and service quality have a significant influence, while price does not significantly affect repurchase intention. These findings are expected to serve as a reference for retail business practitioners in formulating marketing strategies that focus on customer satisfaction and repeat purchases.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 1 No 2 (2025): Agustus 2025 Vol 1 No 1 (2025): April 2025