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KOLABORASI: Journal of Multidisciplinary
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30644054     DOI : https://doi.org/10.70489/bsvjq995
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Agriculture, Art, Social, Engineering,
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This journal publishes articles from all areas, including social sciences, law sciences, economic sciences, education sciences, political sciences, communication sciences, information sciences, cultural studies, islamic studies, environment sciences, computing science, agricultural sciences, health sciences, biological sciences, engineering, and other exact sciences, which should contribute to scientific knowledge.
Arjuna Subject : Umum - Umum
Articles 2 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2025): October" : 2 Documents clear
EMPOWERING WOMEN THROUGH POLITICAL EDUCATION FOR HOUSEWIVES IN SERDANG BEDAGAI REGENCY Evi Novida Ginting Manik; Mohammad Ridwan
KOLABORASI: Journal of Multidisciplinary Vol. 2 No. 3 (2025): October
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/yxdqa331

Abstract

On a daily basis, women often find themselves in a disadvantaged position within the political sphere. Several factors contribute to this condition, one of which is the limited access to and mastery of political knowledge. This program is designed to empower women through political education that focuses on strengthening their understanding, capacity, and confidence to actively participate in decision-making processes. Women’s political participation continues to face structural and cultural barriers, including restricted access to information, low self-confidence, and the persistent influence of patriarchy. To overcome these challenges, the program organizes interactive political education forums that encourage participants to understand their political rights, analyze social issues, and enhance political skills to become more empowered in voicing their aspirations. As a strategic effort, the program partners with the General Elections Commission (KPU) of Serdang Bedagai to ensure that the educational content is relevant to women’s needs while also improving program effectiveness through expert involvement and broader access to information. Through gender-based political education, this program is expected to encourage women to participate more actively in democratic processes, strengthen their position in policymaking, and contribute to the creation of a more inclusive and equitable society
PERSONAL BRANDING OF PURBAYA YUDHI SADEWA AS MINISTER OF FINANCE ON THE TIKTOK PLATFORM: A SEMIOTIC ANALYSIS Nasywa Fathya Rosya; Rina Nopita Manullang
KOLABORASI: Journal of Multidisciplinary Vol. 2 No. 3 (2025): October
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/c58n5s47

Abstract

The growth of digital media, especially TikTok social media accounts accessed through websites or web-based applications, is currently a commonly used means of communication for disseminating information and news, enhancing social relationships, and building personal branding. This encompasses various aspects, ranging from popular issues raised by celebrities to the use of TikTok by politicians to disseminate policies while communicating with the public, fellow officials, or other public figures. Personal branding is often utilized by politicians during political campaigns to gain supporters and win elections by influencing public perceptions of their identities. This study explores the formation of personal branding through the TikTok activities of the Indonesian Minister of Finance, Purbaya Yudhi Sadewa, using Roland Barthes' semiotic approach and reinforced by several related communication theories, including relationship management theory and source of credibility theory. The purpose of this study is to investigate personal branding through denotative, connotative, and mythical meanings found in the text and images of Purbaya's TikTok activities as the Minister of Finance of the Republic of Indonesia, as well as his relationship with the public. The results of this study indicate that Purbaya's TikTok activities are a form of public interaction between the Indonesian Minister of Finance and the public. Purbaya is considered a trustworthy communicator, given the high level of connection between himself and the public. The denotative meaning of Purbaya's various TikTok activities clearly shows that he uses his account to convey information and news. Meanwhile, the connotative meaning shows that Purbaya is a flexible public official who uses his position with integrity. The mythical meaning reflects Purbaya as a public official who is adaptable, responsive, and creative in his relationship with the public.

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