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DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 17 No. 1 (2020): Maret" : 8 Documents clear
DESCRIPTIVE ANALYSIS OF FACTORS THAT INFLUENCE LOCATION DETERMINATION OF PT YAKULT FACTORY SEREMBAN MALAYSIA Dima Rianda; Kuncorisidi Kuncorisidi; Mutqi Sopiawadi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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Abstract

Determining the location of the business is an activity that is not easy, many factors affect the decision in determining the location because it involves the company's operational costs. This study aims to determine the factors that were taken into consideration by PT Yakult Factory Seremban Malaysia in choosing the current location of the factory. This study uses descriptive qualitative methods, data collected through interviews and observations in the field as well as reviewing secondary data related to in-depth research object information from informants who have been determined and carried out continuously until saturated. The results of the study revealed that the factors that were taken into consideration in selecting the business location of PT. Yakult Factory Seremban Malaysia namely; 1) availability of labor, 2) availability of electricity, 3) transportation facilities, 4) health, safety and fire prevention services, 5) local government regulations, 6) community attitudes, 7) land and building costs, 8) Possible expansion 9) Road Width. 10) Sewer 11) Location of raw materials 12) Market location. Factors that are not given much attention in determining the business location for PT. Yakult Factory Seremban Malaysia namely; 1) housing, education, shopping, and telecommunications facilities; 2) Parking area
QUALITY ANALYSIS OF SERVICE WITH SERVQUAL (SERVICE QUALITY) METHOD IN TINI CAKE CATERING & COOKIES MALAYSIA RESTAURANT Silmi Yuthika Sany; Kuncorosidi Kuncorosidi; Mutqi Sopiawadi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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Restaurant Catering Tini Cake & Cookies is a homemade catering based restaurant that provides buffet food in Malaysia. The purpose of this study is to analyze on service quality and determine the attributes that become a priority in improving the quality of restaurant service Tini Cake & Cookies. The methode used in this research is Servqual (Service Quality). This method measures the quality of service and be used to analyze the cause of service problem and dimensions used in this research are tangibles, reliability, responsiveness, empathy, and assurance. From the research result can be seen that the quality of service at the restaurant has not meet the need and desires of consumers. Based on the Servqual analysis shows that the attribute of improvement priority is attribute RES3 (the speed of the restaurant in responding to conditions when seat is full) from Responsiveness dimension. Based on the assesment, the attribute has the greatest negative gap value of -0,64 so it needs to be improved from human side.
IMPLEMENTATION OF PRODUCT QUALITY AND INTERESTS IN DOING WORD OF MOUTH IN ARK RESTAURANT, MALAYSIA (Case Study of STIE Students Sutaatmadja 2019 KKL Participants) Grace Wijayanti; Muhammad Rayhan Fauzan; Devy Widya Apriandi; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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This study aims to describe implementation product quality and interest doing word of mouth at Ark Restaurant, Malaysia by studying case of STIE Sutaamadja college student which member of KKL (Kuliah Kerja Lapangan) 2019. This study used data collection techniques namely observation, questionnaires, and literature study. The observation to measuring quality product in Ark Restaurant. The population used in this research is college students in STIE Sutaatmadja and also member of KKL (Kuliah Kerja Lapangan) in 2019 who were consumers at Ark Restaurant. This research had ? = 5%. The questionnaire was distributed to sample to examine the interests doing word of mouth. The literature study to collect theories and supporting data.the results of this research are that overall product quality is good and overall interests of word of mouth is good. Overall, the interest in doing word of mouth was good at an average percentage of 89%.
ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN FINANCIAL PERFORMANCE (CASE STUDY OF AIRASIA MALAYSIA) Nanda Arif Wicaksana; Estu Widarwati; Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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This study aims to explain the role of corporate social responsibility (CSR) on the financial performance of a case study of the airline company Airasia Berhad This research data collection method is a literature study, and researchers obtain information from Airasia Berhad's annual report. based on the results of this study CSR has an important role on financial performance with the reputation and achievements of companies that care about the environment to be more value for stakeholders in considering buying company shares so that it has an impact on rising company stock prices.
ANALYSIS OF THE DIFFERENCE OF GREEN FINANCING APPLICATION OF COMPANY PERFORMANCE PT. AIR ASIA Berto Berto; Estu Widarwati; Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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The purpose of this research is to analyze the implementation of green financing and to find an impact of application of green financing toward earning pt.airasia. Industri activities oftentimes give some bad impact to environment surrounding. Green financing is a Financing or lending to businesses that are environmentally friendly. The implementation of green financial can give good image for the company however preliminary research found not many companies are implementing green financial. This research will use quantitave approach and different test or paired T-test will use for statistical testing, in order to test the research assumptions. Variable of this research are Green financial and Earning. This research is expected will contribute for the development of green financial theory and enhancement of the implementation of green financial especially in airline on Asian Economic community era.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ACTIVITIES ON CUSTOMER RESPONSE Study at the Pudu Sentral Hotel, Kuala Lumpur, Malaysia Ai Sri Kusmayanti; Vina Oktaviana; Gugyh Susandy
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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Abstract

Brand equity currently plays an important role for the company so that the brand created can convey its value to potential customers. And social media marketing is currently one of the media promotion tools for companies to improve and build their target market. The purpose of this study was to determine the effect of social media marketing and brand equity on customer responses. With hypothesis testing. The study population was 155 people with a sample of 113 respondents. The results of this study indicate that the social media marketing activity variable (X1) to the customer response variable (Y) has no positive effect. This is evidenced by testing the hypothesis by using the T test that produces a calculated T value smaller than T Table, namely the value of T 1,930 <t table 1.98. So H1 is rejected and Ho is accepted. So SMMA (X1) does not contribute to customer response (Y). While the brand equity variable (X2) has a positive effect on the customer response variable (Y). This is evidenced by testing the hypothesis by using the T test that produces a calculated T value greater than T table that is a calculated value of 7.728> 1.98. So H1 is accepted and Ho is rejected. So Brand Equity (X2) has a contribution to customer response (Y).
COMPARATIVE ANALYSIS OF CONSUMER SATISDACTION IN IDELA FAMILY KARAOKE WITH BARATA KARAOKE IN BIMA CITY Agus Sanjaya; Sri Ernawati
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
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The purpose of this study was to determine and analyze whether there are differences in the level of customer satisfaction at Ideal Family Karaoke with Barata Karaoke Bima city.The type of research used is comparative, the population in this study are consumers of karaoke service users in Ideal Family karaoke and Barata karaoke whose numbers are not yet known with certainty. The sample used is 30 visitors or consumers, with a sampling technique that is accidental sampling. The instrument used was a Likert scale questionnaire. Data analysis method with Paired Samples Test. Based on the results of the analysis of the data that has been done it can be concluded that there is no no difference between the ideal satisfaction of consumers Family Karaoke with customer satisfaction Barata Karaoke Bima city.
THE EFFECT OF CAPITAL STRUCTURE ON FIRM VALUE BY USING DIVIDEND POLICY AS AN INTERVENING VARIABLE (Study on Pharmaceutical Sub Sector Companies) Hairudin Hairudin; Desmon Desmon
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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This study aims to examine and determine the effect of capital structure on firm value, with dividend policy as an intervening variable in the pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange for the period 2009-2016, with a total sample of 5 companies. This study uses path analysis. The results of this study indicate that the capital structure has a negative influence on firm value. While the capital structure also has a negative influence on dividend policy and dividend policy has a positive influence on company value, from the results of path analysis it is concluded that dividend policy can mediate the relationship between capital structure and firm value.

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