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INDONESIA
DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol. 19 No. 02 (2023): September" : 4 Documents clear
THE ROLE OF THE IMPLEMENTATION OF THE GREEN BANKING CONCEPT ON SUSTAINABILITY PERFORMANCE Estu Widarwati; Amelia Eka Wanda
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 19 No. 02 (2023): September
Publisher : STIESA Press

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Abstract

Indonesia's improving economy has created enthusiasm for entrepreneurs to run their businesses in Indonesia. This can be seen from Indonesia's economic growth in the last 5 years, namely from 2016 to 2019 which was good, but the Indonesian economy in 2020 contracted by 2.07% because in 2021 it was affected by the pandemic so that it is expected that the Indonesian economy will improve again and return to normal. The national economic recovery has greatly contributed to supporting the improvement of banking performance after the Covid-19 pandemic, especially in Indonesia, this can be seen from the growing credit distribution and public deposit funds. Research trends on the relationship between sustainability and green banking are starting to remember in Indonesia, along with the increasing number of companies, both financial and non-financial, that publish sustainability reports. The object of this study is to analyze the effect of the application of the green banking concept on sustainability, The type of data used in this study is quantitative data, the research sample is 26 banks that finance PROPER companies and those who publish sustainability reports and annual reports for the 2020-2022 observation period. The results of the study found that Green Banking practices have a positive and significant effect on Sustainability Performance. This shows that the better banks implement the concept of green banking can be one of the considerations of stakeholders to make financial decisions. The results of this research can be used as a benchmark for banks in order to further increase their attention to sustainability disclosure so as to create sustainable economic development or contribute to the SDGs program, especially in Indonesia, this of course can be used as additional information as consideration for investors and certain parties in analyzing and deciding their financial decisions.
PENGARUH DIGITAL STORYTELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER PADA MARKETPLACE SHOPEE Gugyh Susandy; Elsa Nursaadah
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 19 No. 02 (2023): September
Publisher : STIESA Press

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Abstract

   Digital storytelling is one of the emerging marketing strategies, the power of storytelling has been widely recognized across disciplines including marketing Storytelling is more trusted than rational arguments, statistical data, and facts.         Decision making is an important topic in the field of marketing, which studies how individuals, groups and organizations choose, buy, use and utilize goods, services, ideas or experiences in order to satisfy their needs and desires.         The research objective is to find out digital storytelling on purchasing decisions for Eiger products on the shoppe marketplace. The research approach uses quantitative. The research method used is explanatory verification slot thailand research method with a quantitative approach. Sampling was done by purposive sampling. The sample in this study were students of Stie Sutaatmadja, Selangor Islamic University Malaysia and the General who are active users of the shopee marketplace, with a sample of 100 respondents. The results of this study indicate the results of the t test that the Digital Storytelling (X) tally shows that the significance level is 0.00 <0.05, which means that the hypothesis is accepted, so the Digital Storytelling (X) variable has an effect on the Purchasing Decision Performance variable (Y).     
PENGARUH HUMAN CAPITAL TERHADAP KESIAPAN KERJA MAHASISWA: (STUDI PADA MAHASISWA SEKOLAH TINGGI ILMU EKONOMI SUTAATMADJA SUBANG DAN MAHASISWA UNIVERSITAS ISLAM SELANGOR) Tigin Lugiani; Alfito Fauzasyifa Rosgani
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 19 No. 02 (2023): September
Publisher : STIESA Press

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Abstract

Universities are schools for undergraduate education which aim to prepare students to become professional workers to work in certain fields. Human big77 resources are very important, especially in a company, so that you can find out whether the company is running well or not, in order to create good human resources. Well, human capital is needed, therefore the aim of the research is to find out whether human capital can influence student work readiness The research method used in this research is to use a questionnaire for data collection. This research uses a quantitative research approach, quantitative research is based on collecting and analyzing data in the form of numbers (numerics) to explain, predict and control phenomena of interest. This research uses STIESA and UIS student objects. Data analysis uses descriptive analysis and simple linear regression analysis. The research results show that human capital has an influence on the work readiness of STIESA and UIS students and the results of hypothesis testing for the Human Capital (X) variable show that the significance level results in the hypothesis being accepted, so the Human Capital (X) variable has an effect on the Work Readiness variable (Y).
Does Digital Marketing Effect Grabfood Purchase Desicision Devy Widya Apriandi; Ananda Periana
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 19 No. 02 (2023): September
Publisher : STIESA Press

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Abstract

Every company must be able to survive and compete in its industry. Understanding consumer desires and being able to influence consumer purchasing decisions can support companies to survive and compete in their competition. The rapid development of information and communication technology encourages business people to develop their businesses, by continuing to innovate. Likewise with Grab with the presence of GrabFood. This research was conducted to see the importance of the relationship between digital marketing and consumer purchasing decisions in the Grab application, but on the other hand, Grabfood has weaknesses in digital marketing, so improvements need to be made to strengthen consumer purchasing decisions. This research was carried out on Stiesa and UIS students, the research method used was a quantitative approach with a verification type of research, with a data collection technique, namely a questionnaire with 60 respondents. A simple linear regression analysis tool, hypothesis testing is carried out using the T test. The research results show that digital marketing simultaneously has a significant effect on consumer purchasing decisions.

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