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DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 21 No. 01 (2025): Maret" : 5 Documents clear
The Impact of Work-Life Balance on Academic Performance: A Study of Organizationally Active Students at STIE Sutaatmadja Subang Yusnia Yusnia; Winda Nurfitri
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
Publisher : STIESA Press

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Abstract

University students often face dual demands from academic responsibilities and active participation in campus organizations. This dual role requires students to balance their time, psychological involvement, and satisfaction between academic and non-academic activities. This research aims to examine the influence of work-life balance, which includes time balance, involvement balance, and satisfaction balance, on the academic performance of students who are actively involved in campus organizations at STIE Sutaatmadja Subang. The research used a quantitative approach with purposive sampling involving 51 students who actively participate in organizations such as HIMA, BEM, DPM, and UKM. Data were collected through questionnaires based on the work-life balance dimensions developed by Greenhaus and Allen (2011) and analyzed using multiple linear regression with SPSS version 25. The results show that satisfaction balance has a significant positive effect on academic performance, while time balance and involvement balance do not have a significant effect. However, work-life balance as a whole simultaneously has a significant influence on academic performance. These findings indicate that student satisfaction in performing dual roles is a key factor in supporting academic success. Therefore, universities and student organizations need to create a conducive environment that allows students to maintain satisfaction and balance between their academic and organizational roles.
THE INFLUENCE OF BRAND AMBASSADORS AND ADVERTISING ON LAZADA PURCHASE DECISIONS Gugyh Susandy; Tina Rahayu
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
Publisher : STIESA Press

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Abstract

Marketing management is the process of planning strategies to determine target markets and ensure customer satisfaction through elements of product, distribution, promotion, and pricing. In promotion, companies use methods such as advertising, sales promotions, public relations, and personal selling to attract consumer attention and build long-term relationships. Consumer behavior includes how they search for, purchase, use, and evaluate products to fulfill their needs. The purchase decision process involves need recognition, information search, alternative evaluation, and the final decision. A brand ambassador plays a crucial role in enhancing brand image and driving sales through their popularity and credibility. Effective advertising should convey the product's benefits, have distinctive features, and provide trustworthy information. This study analyzes the influence of Brand Ambassador and Advertising on the Purchase Decisions of Lazada users in Subang Regency. The method used is quantitative with a descriptive-verificative type of research, aimed at describing and testing the relationships between variables through an explanatory survey. Primary data were collected from 100 respondents through an online questionnaire, while secondary data were obtained from literature. The analysis was conducted using SPSS software to test the validity and reliability of the research instruments, resulting in findings that verify the hypotheses. Based on the validity test, all variables—Brand Ambassador (X1), Advertising (X2), and Purchase Decision (Y)—met the criteria at a 5% significance level. The t-test showed that for the X1 variable, the calculated t-value was 3.028 (t-table 1.984, significance 0.003), meaning that Brand Ambassador influences Purchase Decision, thus H1 is accepted. For the X2 variable, the calculated t-value was 9.406 (t-table 1.984, significance 0.000), indicating that Advertising also influences Purchase Decision, thus H2 is accepted. The F-test showed a calculated F-value of 22.03 (F-table 3.09, significance 0.000), meaning that Brand Ambassador and Advertising simultaneously influence Purchase Decision, thus H3 is accepted.
The Influence of Destination Image and Service Quality on Tourists Satisfaction Devy Widya Apriandi; Wiwin Winengsih
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
Publisher : STIESA Press

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Abstract

This research aims to analyze the influence of Destination Image and Service Quality on Tourists Satisfaction at the Farm House Lembang tourist destination. This research uses a quantitative approach by collecting data through questionnaires distributed to 100 tourists who have visited the destination. The data obtained was analyzed using multiple linear regression techniques to evaluate the relationship between the variables studied. The research results show that a positive destination image and high service quality significantly contribute to tourist satisfaction at Farm House Lembang. These findings indicate that destination managers need to focus on improving image and service quality to create satisfying experiences for tourists. This research provides important insights for the development of more effective destination marketing and management strategies, and suggests the need to conduct further research to explore other factors that influence tourist decisions.
Consumer Perceptions of Lean and Green Manufacturing Practices and Their Impact on Sustainability Performance in Coffee Chains Winda Padilah; Kuncorosidi Kuncorosidi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
Publisher : STIESA Press

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Abstract

Coffee consumption has become an important part of social and economic culture in many countries. The global chain of coffee shops has grown rapidly, becoming an exciting phenomenon in the coffee industry. However, with this growth, the coffee industry faces sustainability challenges. This study aims to examine how Lean and Green Manufacturing practices affect the impact of Sustainability Performance on Fore Coffee. This study uses a quantitative method by collecting data through a questionnaire distributed to 100 consumers who have consumed Fore Coffee. Data analysis was carried out using multiple linear regression techniques to evaluate the relationships between the variables studied. Research shows that Lean Manufacturing and Green Manufacturing have a significant influence on Sustainability Performance at Fore Coffee. Multiple linear regression analysis indicates that these two variables play an important role in improving a company's sustainability performance. These results highlight the importance for companies to focus on implementing efficient and environmentally friendly manufacturing strategies to support improved sustainability performance.
Peran Broadcasters dan Brand Image dalam Meningkatkan Loyalitas Konsumen — Bukti dari Live Streaming di Platform E- commerce Shopee Gugyh Susandy; Rizal Septiana
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 01 (2025): Maret
Publisher : STIESA Press

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Abstract

This study aims to analyze the role of Broadcasters and Brand Image in enhancing consumer loyalty on the Shopee e-commerce platform, particularly through the live streaming feature. This research employs a quantitative method with a descriptive approach, involving 100 respondents who are users of Shopee Live in Subang Regency and customers of the "Tokokarungjantan" store. Data were collected through questionnaires and analyzed using validity, reliability, normality, multicollinearity, heteroscedasticity tests, and multiple linear regression analysis. The results show that Brand Image has a positive and significant influence on consumer loyalty, while Broadcaster has no significant effect. The regression analysis indicates that a strong brand image can enhance consumer loyalty, whereas the role of broadcasters in live streaming, although important for influencing consumer engagement, does not significantly contribute to loyalty. The implications of this research emphasize the importance of strengthening brand image in digital marketing strategies, particularly in the e-commerce context. Additionally, this study recommends improving the quality of Broadcasters in live streaming to boost consumer engagement and loyalty. Future research is expected to identify other variables affecting consumer loyalty and expand the scope of the study to different market segments.

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