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Parahyangan Management Science and Practices Review
Published by Universitas Katolik Parahyangan
ISSN : -     EISSN : 3064612X     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
2. Ilmu Manajemen Manajemen Keuangan Pelaporan Korporasi & Analisis Finansial Manajemen Investasi & Portfolio Manajemen Pemasaran Perilaku Pasar Manajemen Operasi Manajemen Rantai Pasokan Manajemen Kualitas Manajemen Insani Manajemen Hubungan Industrial Manajemen Modal Insani Kewirausahaan & Bisnis Keluarga Manajemen Bisnis Keluarga Keuangan Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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PENGARUH PROPORSI DIREKSI WANITA TERHADAP NILAI PERUSAHAAN TBK DI BEI PERIODE 2017-2021 Cynthia Leonita; Catharina Tan Lian Soei; Muliawati
Parahyangan Management Science and Practices Student Review Vol 2 No 1 (2025): Parahyangan Management Science and Practices Review
Publisher : Universitas Katolik Parahyangan

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Abstract

Amidst the increasing issue of gender equality among the general public, similar issues are also occurring in various companies regarding the position of women on the board of directors. Several previous studies have shown that women, with their cautious, risk-averse, and people-oriented characteristics, are able to make more mature and measured decisions, thus positively influencing company performance and value. However, previous research results do not always indicate that female directors have a positive influence on company value. Therefore, the purpose of this study is to determine whether there is an influence between the proportion of female directors and the value of companies listed on the Indonesia Stock Exchange (IDX) in 2017-2021. The research method is quantitative with a causality approach. Testing was conducted on sample of 150 companies. The dependent variable is company value, measured by the Tobin's Q ratio; the independent variable is the proportion of female directors; and there are two control variables: return on assets and financial leverage. The results show that the proportion of female directors influences company value, but the ability of the variable to explain variability of company value is very small.
PENGARUH KUALITAS PRODUK TERHADAP NIAT MEMBELI ULANG PRODUK WHITELAB SKINCARE Aulia Putri Ramalah; Agus Hasan Pura Anggawidjaja
Parahyangan Management Science and Practices Student Review Vol 2 No 1 (2025): Parahyangan Management Science and Practices Review
Publisher : Universitas Katolik Parahyangan

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Abstract

The growth of the beauty business sector has driven the emergence of various new companies, one of which is Whitelab, established in 2020 and producing a range of skincare products. This study aims to examine the effect of product quality on consumers repurchase intention of Whitelab skincare products. The research employed a quantitative method with data collected through questionnaires and literature review. The study involved 100 respondents who had purchased and used Whitelab products within the past six months, using purposive sampling techniques. The results indicate that product quality has a significant influence on consumers repurchase intention, contributing 72.9%. These findings highlight that product quality is a crucial factor for companies to consider in order to enhance customer loyalty and maintain competitiveness amid the intense rivalry in the skincare industry.
PENGARUH KUALITAS PELAYANAN TERHADAP NIAT KUNJUNG ULANG KONSUMEN PADA X CARWASH DI KOTA BANDUNG Meilita Fifarezqina; Agus Hasan Pura Anggawidjaja
Parahyangan Management Science and Practices Student Review Vol 2 No 1 (2025): Parahyangan Management Science and Practices Review
Publisher : Universitas Katolik Parahyangan

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Abstract

In Bandung, the number of private vehicles increases by 11% yearly. With the increases in private vehicle ownership, the need for vehicle maintenance and cleanliness has also increased significantly. Modern people who are increasingly busy tend to look for practical solutions to maintain the cleanliness and appearance of their vehicles. Competition between vehicle washing businesses will also increase rapidly, resulting in different service quality from each vehicle washing business visited. The purpose of this study is to learn more about service quality’s effect on the repeat visit intention of X carwash consumer in Bandung City. This research is an explanatory study with a quantitative approach to determine the effect of service quality on the intention to revisit X carwash Bandung City. Respondent in this study amounted to 100 people selected true and purposive sampling technique with the criteria of individual who have visited and wash their vehicles at X carwash in Bandung City. The questionnaire was use to collect data, which was then analyze using simple linear regression with IBM SPSS version 29. The descriptive analysis found that most respondent did not intended to return to X carwash because the service quality was poor. Based on the coefficient of determination, the service quality of carwash X contributed 40.6% to the intention to revisit. Based on the simple linear regression equation, the service quality of carwash X significantly influences consumer revisit intention at carwash X Bandung City with a coefficient value of 0.175.
PERSEPSI HARGA DAN NIAT BELI ULANG PADA PASAR BISNIS-KE-BISNIS: STUDI PADA PELANGGAN INDUSTRI PRODUSEN PVC STABILIZER DI INDONESIA Alfarizy Bagus Kartika Witjaksono; Agus Hasan Pura Anggawidjaja
Parahyangan Management Science and Practices Student Review Vol 2 No 1 (2025): Parahyangan Management Science and Practices Review
Publisher : Universitas Katolik Parahyangan

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Abstract

Retaining industrial customers is a persistent challenge for manufacturers that compete against lower-priced imports, yet most evidence on how price perception shapes repurchase intention comes from consumer (B2C) settings. This study examines the effect of price perception on repurchase intention among the industrial customers of a PVC stabilizer manufacturer in Indonesia, the only domestic producer in its category. Using an explanatory quantitative design, data were gathered through a census (saturated sampling) of all 31 customer firms, with purchasing decision-makers as respondents. Data were analysed through descriptive statistics, classical assumption tests, and simple linear regression using SPSS 27. Price perception has a positive and statistically significant effect on repurchase intention (b = 0.342; t = 9.686; p < 0.001) and explains 76.4% of its variance. Firms that judged the price as fair relative to the value and quality received reported high repurchase intention, whereas small-volume, price-sensitive firms that perceived the price as unfavourable against cheaper imports were the ones that discontinued purchasing. The findings extend the price-perception–repurchase link to a B2B, sole-domestic-supplier context and suggest that volume-based pricing and clearer value communication can strengthen retention.
KUALITAS APLIKASI, HARGA, DAN PERSAINGAN SEBAGAI DETERMINAN NIAT PAKAI ULANG APLIKASI PEMBAYARAN PPOB OLEH LOKET MITRA DI KOTA BANDUNG Afwi Naufal Safawi; Agus Hasan Pura Anggawidjaja
Parahyangan Management Science and Practices Student Review Vol 2 No 1 (2025): Parahyangan Management Science and Practices Review
Publisher : Universitas Katolik Parahyangan

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Abstract

This study examines the determinants of partner counters’ intention to reuse a PPOB (Payment Point Online Bank) digital payment application in Bandung, focusing on application quality, price, and competition. The research responds to a sustained downturn at the case firm (anonymised here as PT CAM) where registered partner counters in Bandung fell from 267 in 2020 to 128 in 2023, alongside declining transaction volumes. Using an explanatory quantitative design, primary data were gathered through a questionnaire administered to 113 partner counters selected by purposive sampling, and analysed with descriptive statistics and multiple linear regression. The results show that price and competition each exert a positive and significant effect on reuse intention, whereas application quality has no significant partial effect. Jointly, the three variables account for 32.9% of the variance in reuse intention, with price the strongest predictor. The findings indicate that, for agent-based payment platforms, a competitive and transparent fee structure matters more for partner retention than interface quality on its own. The firm is advised to rationalise its administrative fees, build a mobile-accessible application, and sharpen its competitive differentiation.

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