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E-Journal of Tourism
Published by Universitas Udayana
ISSN : 25410857     EISSN : 2407392X     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
E-Journal of Tourism promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. E-Journal of Tourism continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and encompasses research into tourism aspects as well as the development of new research approaches. It continues to include high quality research papers in any area of tourism, including reviews of literature in the field and empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double blind peer review by the international research community.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 13 Documents
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Gastronomic Motivation and Place Attachment through the Mediating Role of Gastronomic Experience: Evidence from Bandung, Indonesia Ismarizal, Beni; Rusmiati, Debi; Multazam, Muhammad Mas; Ramadhan, Ghifary
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2193

Abstract

Gastronomy plays a central role in shaping tourists’ travel decisions, as authentic culinary experiences connect visitors with local culture and strengthen their attachment to destinations. This study examined the effect of gastronomic motivations on place attachment, with gastronomic experience as a mediating variable. A quantitative approach using Structural Equation Modeling (SEM) with AMOS 24 was employed to rigorously test the proposed relationships. Data were obtained from 400 valid questionnaires completed by tourists who had visited Bandung and tasted local cuisine within the past year. The sample size was determined using the Lemeshow formula, as the population size was unknown. The analysis involved confirmatory factor analysis (CFA) to assess construct validity and measurement reliability, followed by structural model testing. The results demonstrated that gastronomic motivations had a significant positive effect on both gastronomic experience and place attachment. Furthermore, gastronomic experience was found to significantly enhance place attachment, confirming its mediating role. These findings highlight the importance of gastronomy as both a motivational and experiential driver of tourists’ emotional bonds with destinations. From a managerial perspective, the study provides practical and strategic insights for destination managers and tourism stakeholders in developing marketing strategies and innovative tourism products that emphasize local culinary identity and community-based gastronomic experiences. Limitations include the single-destination focus, cross-sectional and self-reported data, and limited generalizability. Future research should adopt longitudinal designs or comparative studies across multiple destinations.
Leave No One Behind: Women's Participation in Sustainable Tourism Development in Kampung Sarugo Ermayanti, Ermayanti; Indrizal, Edi; Irwandi, Ade
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2194

Abstract

This paper aims to explain the condition of women in the rural tourism sector in accordance with United Nations Sustainable Development Goal 5 – to achieve gender equality and empower all women and girls. Using the case study of Kampung Sarugo, this analysis examines the level of community participation, the limitations of community involvement in tourism development, and the commitment of the community to participate in rural tourism development. Primary data was collected through in-depth interviews and focused group discussions with 5 female homestay managers, 2 tourism managers, 2 village government officials, and 5 traditional leaders. The data was analysed using qualitative analysis with priorities and alternative strategies. The results of this study indicate that the local community is highly enthusiastic about developing tourism in Kampung Sarugo. Women's involvement has had an economic impact on household income by developing Rumah Gonjong as a homestay. This demonstrates that tourism development with women's involvement has brought about changes in access, where women who were previously confined to the private sphere have shifted to the public sector. Women's involvement in the tourism sector also shows that gender-based rural tourism provides opportunities for household economic improvement. However, the current challenges include cultural, structural, and operational limitations, which must be anticipated to enhance community involvement and mobilise efforts in tourism development.
Stakeholder Collaboration in Tourism Village Branding: The Case of Gombengsari Handini, Yuslinda Dwi; Negoro, Abul Haris Suryo; Prabhawati, Adhiningasih; Yoseka, Jaymei; Tamami, Ari Ahmad; Muflikhin, Muhammad Nurul
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2195

Abstract

This study argues that cross-stakeholder co-creation, which aligns internal and external branding capabilities, is most effective in converting local assets into a coherent place brand; however, it is still limited by formalistic participation and institutional disharmony. Tourism village branding in Indonesia generally emphasizes promotion without integrating branding capabilities and co-creation, especially in the context of tourism villages. Therefore, we examined Gombengsari (Banyuwangi), which is based on coffee and Etawa goats, as a representative case. The research objective is to develop an integrated, co-creation-based lens to explain how assets are mobilized through the branding process to achieve economic outcomes and destination identity. Using a descriptive qualitative approach, data were collected through observation, documentation, interviews, and focus group discussions (FGDs) with the government and community (purposive–snowball sampling), coded in NVivo, and analyzed interactively. The findings reveal three key assets, including natural, institutional, and social, driven by top-down (tiered policies) and bottom-up (community participation and the slogan “Come–Feel–Enjoy–Stay”) processes. Two brief pieces of evidence: (1) the budget of the Tourism Awareness Group (Pokdarwis) of around Rp200 million/year limits funding for events and promotions; (2) a farm with ±200 Etawa goats produces ±300–500 liters/week, which has been successfully packaged as an educational experience. This article presents a co-creation ecosystem framework that integrates branding capabilities (both internal/external) and co-creation to enhance place branding and local economic benefits. Its limitations are its single case study and short temporal horizon, opening up space for comparative studies across destinations.

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