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New Economy
Published by CV. Akira Java Bulu
ISSN : -     EISSN : 30898749     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
New Economy : Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis, Pembangunan diterbitkan dua kali setahun (Maret, September). Jurnal ini bertujuan untuk menjadi media untuk menyebarluaskan karya-karya yang dilakukan oleh para peneliti baik dari Indonesia maupun luar negeri. Jurnal New Economy mengkhususkan diri dalam studi ekonomi Manajemen, Akutansi, Bisnis, dan Pembangunan, termasuk ekonomi publik, pembangunan ekonomi, ekonomi industri, moneter dan perbankan, ekonomi Islam, etika bisnis, e-business, manajemen syariah, dan kewirausahaan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2026)" : 5 Documents clear
Pengaruh Influencer Marketing dan Social Media Marketing Terhadap Keputusan Pembelian Produk Kosmetik di Kalangan Generasi Z di Kota Padang fadila; siska
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/v76w8683

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Influencer Marketing, Social Media Marketing Terhadap Keputusan Pembelian. Populasi yang digunakan dalam penelitian ini yakni generasi Z di Kota Padang. Penelitian ini menggunakan sebanyak 100 responden, dengan menggunakan rumus Lemeshow sebagai teknik pengambilan sampelnya. Pengujian hipotesis dalam penelitian ini menggunakan analisis statistik yang terdiri dari uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F (uji hipotesis) dan koefisien determinasi berganda (R2) dengan menggunakan software SPSS (Statistic Product and Service Solution) versi 23. Data penelitian ini bersumber dari data primer dan diambil dengan cara menyebar kuesioner (angket). Hasil penelitian ini menunjukkan bahwa Influencer Marketing memiliki pengaruh yang signifikan terhadap keputusan pembelian, sementara Social media marketing tidak memilik pengaruh signifikan terhadap keputusan pembelian. Secara simultan, semua variabel yakni Influencer Marketing dan Social Media Marketing memiliki pengaruh yang signifikan terhadap keputusan pembelian (Studi Pada Konsumen Produk Kosmetik Hanasui)
Pengaruh Store Atmosphere, Kualitas Pelayanan dan Social Media Marketing Terhadap Keputusan Pembelian Ulvi Mardhatillah; Siska Lusia Putri
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/rhsptq07

Abstract

This study aims to determine the effect of store atmosphere, service quality and social media marketing on purchasing decisions. The population used in this study were customers who had visited Show Koffie Padang. This study used 100 respondents using the Lemeshow formula as a sampling technique. Hypothesis testing in this study used statistical analysis consisting of validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, and heteroscedasticity tests) using SPSS (Statistics Product and Service Solution) software version 24. The research data came from primary data taken by distributing questionnaires. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions, service quality has an insignificant effect on purchasing decisions while social media marketing has a positive and significant effect on purchasing decisions. Simultaneously all variables, namely store atmosphere, service quality and social media marketing have a significant effect on purchasing decisions for Show Koffie Padang customers.
Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk House Of Smith Dengan Brand Image Sebagai Variabel Intervening Devin Arisena; Yofina Mulyati
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/az5jks02

Abstract

Penelitian ini mengkaji pengaruh social media marketing dan electronic word of mouth (E-WOM) terhadap keputusan pembelian produk House of Smith Padang, dengan brand image sebagai variabel intervening.. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan kepada 120 responden yang memiliki pengalaman membeli produk House of Smith. Analisis dilakukan dengan menggunakan Partial Least Squares (PLS) untuk menilai hubungan langsung dan tidak langsung antara variabel. Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, Electronic Word of Mouth memiliki pengaruh pasitif dan signifikan terhadap keputusan pembelian. social media marketing dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap brand image. brand image memiliki pengaruh positif dan tidak signifikan terhadap keputusan Pembelian. Brand image tidak memiliki Efek mediasi antara Social Media Marketing dan Electronic Word of Mouth terhadap Keptusan Pembelian.
The Efficacy of Artificial Intelligence (AI) Adoption in Enhancing Social Media Marketing Creativity for Micro, Small, and Medium Enterprises (MSMEs) in North Sumatra: A Comprehensive Investigation Achmad Puariesthaufani N; Satria Tirtayasa
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/5xxqda48

Abstract

This research investigates the efficacy of Artificial Intelligence (AI) adoption in enhancing social media marketing creativity among Micro, Small, and Medium Enterprises (MSMEs) in North Sumatra. It examines how AI tools influence ideation, content generation, and strategic execution of marketing campaigns. Amidst digital transformation, social media platforms are crucial for MSMEs, and AI offers transformative potential for optimizing marketing efforts and fostering creativity. Despite AI's growing recognition, empirical evidence on its impact on MSME marketing creativity, especially in developing economies, remains limited, highlighting a gap in understanding its nuanced influence beyond mere automation. Employing a qualitative descriptive approach, this study utilizes semi-structured interviews to explore the lived experiences of MSME representatives, analyzing themes related to AI adoption, marketing creativity, and productivity. Preliminary quantitative data from 350 respondents indicates varying levels of AI usage across regions, with social media marketing widely adopted but direct AI application for product design less prevalent. Findings suggest that AI integration significantly enhances ideation, content originality, and strategic campaign alignment, positioning AI as a catalyst for creativity and marketing productivity for resource-limited MSMEs. This study contributes empirically by quantifying AI's impact, demonstrating its role as a strategic partner in unlocking creative expression and driving superior marketing outcomes for MSMEs in North Sumatra.
Peran Self Efficacy Pada Servant Leadership Dalam Meningkatkan Kinerja Pada Badan Pendapatan Daerah Kabupaten Rokan Hilir muslim muslim; Adolf Bastian; Richa Afriana Munthe
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/fmphed80

Abstract

The purpose of this study is to analyze the effect of servant leadership on the performance of employees of the Regional Revenue Agency of Rokan Hilir Regency mediated by self-efficacy. The population in this study were all ASN Bapenda employees of Rokan Hilir Regency totaling 91 people, where the sampling was carried out using the saturated sampling method. Data collection techniques using questionnaires and distribution using google forms. The technical data analysis in this study was Structural Equation Modeling (SEM) using SmartPLS 3.0 as a data processing tool. The results of this study indicate that Servant leadership and self-efficacy have a positive effect on employee performance. Servant leadership has a positive effect on employee self-efficacy. In addition, Servant leadership has a positive effect on employee performance mediated by self-efficacy.

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