Richa Afriana Munthe
Universitas Lancang Kuning

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Click, Ship, Regret: E-Commerce Strategies Behind Compulsive Fashion Buying Librina Tria Putri; Nofrizal Nofrizal; Rafidianto Wibisono; Afvan Aquino; Aznuriyandi Aznuriyandi; Richa Afriana Munthe
Binus Business Review Vol. 17 No. 1 (2026): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v17i1.14101

Abstract

E-commerce has become a widely used platform around the world to obtain fashion products in an easy and efficient way. However, there is a negative impact on consumer behavior, namely excessive consumption. It can harm the environment and consumers’ mental health if not addressed. The research aimed to examine the roles of free shipping and Cash on Delivery (COD) in Fear of Missing Out (FOMO) and compulsive buying, as well as the mediating role of FOMO on e-commerce sites such as Shopee, Tokopedia, Lazada, and Zalora. A quantitative approach was used, with an online survey via Google Forms distributed via social media such as WhatsApp, Instagram, and Facebook, involving 467 e-commerce customers selected through purposive sampling. Data were analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that free shipping does not significantly encourage FOMO or compulsive buying. In contrast, the COD feature has a significant impact on FOMO and compulsive buying. In addition, FOMO positively mediates the relationship between COD and compulsive buying, but not between free shipping and compulsive buying. These findings make important contributions to the theory of FOMO and compulsive buying in e-commerce, to consumer and e-commerce education on digital marketing strategy algorithms, and to the development of environmentally friendly waste management strategies. The research is particularly novel in the context of Indonesian e-commerce, as it simultaneously examines four. Furthermore, FOMO is tested as a mediating variable.  
Peran Self Efficacy Pada Servant Leadership Dalam Meningkatkan Kinerja Pada Badan Pendapatan Daerah Kabupaten Rokan Hilir muslim muslim; Adolf Bastian; Richa Afriana Munthe
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/fmphed80

Abstract

The purpose of this study is to analyze the effect of servant leadership on the performance of employees of the Regional Revenue Agency of Rokan Hilir Regency mediated by self-efficacy. The population in this study were all ASN Bapenda employees of Rokan Hilir Regency totaling 91 people, where the sampling was carried out using the saturated sampling method. Data collection techniques using questionnaires and distribution using google forms. The technical data analysis in this study was Structural Equation Modeling (SEM) using SmartPLS 3.0 as a data processing tool. The results of this study indicate that Servant leadership and self-efficacy have a positive effect on employee performance. Servant leadership has a positive effect on employee self-efficacy. In addition, Servant leadership has a positive effect on employee performance mediated by self-efficacy.
Peran Mediasi Pelatihan Pada Kompetensi Pegawai Terhadap Kinerja  Pada Dinas Perdagangan Dan Perindustrian Kabupaten Bengkalis Marliya Marliya; Richa Afriana Munthe; Susandri Susandri
New Economy Vol. 1 No. 1 (2025)
Publisher : CV. Akira Java Bulu

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Abstract

This study aims to Analyze the Influence of Competence on Performance through Employee Training at the Bengkalis Regency Trade and Industry Service. The research method used is quantitative research. all ASN employees of the Bengkalis Regency Trade and Industry Service totaling 58 people and sampling was carried out using census techniques. The data collection technique used was a structured questionnaire. The instrument testing technique in this study was the validity and reliability test using PLS (Partial Least Square) as its measurement. The results of this study indicate that Competence and training have a significant effect on employee performance. Competence also has a significant effect on employee training. In addition, Competence also has a positive effect on employee performance mediated by training.
Pengaruh Organizational Culture Terhadap Kinerja Di Mediasi Komunikasi Interpersonal Pada Pegawai Badan Pendapatan Daerah Kabupaten Bengkalis fadli agus; Richa Afriana Munthe; Siti Syamsudarmi
New Economy Vol. 1 No. 1 (2025)
Publisher : CV. Akira Java Bulu

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Abstract

This study aims to determine the Analysis of the Influence of Organizational Culture on Performance through Interpersonal Communication of Employees of the Bengkalis Regency Regional Revenue Agency. The population in this study were all ASN employees of the Bengkalis Regency Regional Revenue Agency where the sampling was carried out using the saturated sample method so that the number of samples obtained was 57 respondents. The data collection technique used a questionnaire and distribution using a google form. The data analysis technique in this study was with Structural Equation Modeling (SEM) using SmartPLS 3.0 as a data processing tool. The results of this study indicate that organizational culture and interpersonal communication have a positive effect on employee performance, in addition, interpersonal communication is able to mediate the influence of organizational culture on the performance of Bengkalis Regency Regional Revenue Agency Employees.