cover
Contact Name
Dedi Purwanto Indra Kusuma
Contact Email
journal.emis@gmail.com
Phone
+6281803690231
Journal Mail Official
journal.emis@gmail.com
Editorial Address
Jl. Swadaya No. 28 Kekalik Kijang, Kel. Kekalik Jaya, Kec. Sekarbela, Kota Mataram - NTB 83116
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Jurnal Ekonomi, Manajemen, dan Bisnis
ISSN : -     EISSN : 30317150     DOI : https://doi.org/10.70716/emis
Core Subject : Economy,
Jurnal Ekonomi, Manajemen dan Bisnis is a double-blind peer-reviewed journal published by Lembaga Penelitian dan Pendidikan (LPP) Kalibra. It provides a platform for scholars, researchers, and practitioners to discuss issues in economics, management, and business. The journal publishes original research, literature reviews, and systematic literature reviews, aiming to contribute to the advancement of knowledge and practice in these fields.
Articles 42 Documents
Between Illusion and Loyalty: Deconstructing Parasocial Relationships in Celebrity Endorsement on Fan Loyalty Using a Grounded Theory Approach Sandopart, Dewa Putu Yohanes Agata L.
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i2.489

Abstract

The phenomenon of fans transforming from passive consumers into “digital warriors” who willingly sacrifice personal resources to defend their idols has created a new paradox in contemporary consumer behavior. Although previous research has confirmed the influence of parasocial relationships on purchase intentions, a critical gap lies in the inability of mainstream quantitative approaches to capture the transformational mechanism through which this imaginary relationship gradually crystallizes into transcendent loyalty that surpasses economic rationality. This study aims to construct a theoretical model explaining the transformation process of parasocial relationships into fan loyalty within the context of product endorsement. Using a grounded theory approach, this research involved 24 participants from three fan bases, including K-pop, football, and Indonesian musicians, through in-depth semi-structured interviews and digital document analysis. The findings produced a Three-Stage Parasocial Loyalty Transformation Model consisting of the Awakening phase, characterized by initial contact triggered by algorithms and identity seeking, the Immersion phase, marked by emotional and financial investment through digital rituals, and the Transcendence phase, where loyalty becomes naturalized as habitus. This study identifies a new concept referred to as “sacred loyalty,” a form of loyalty that adopts characteristics of devotion and actively rejects contradictory evidence. Theoretical implications include extending the parasocial relationship framework by incorporating dimensions of sacralization and digital collective engagement, while practical implications are directed toward marketers and media policymakers.
The Effectiveness of Environmental, Social, and Governance (ESG) Disclosure on Investor Preferences Ajiani, Ika Putri Fitri; Khairunnisa
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i1.492

Abstract

The phenomenon of increasing investor attention to sustainability issues encourages companies to pay attention to the quality of Environmental, Social, and Governance (ESG) disclosures in financial reports. However, there are still differences in the level of ESG disclosure completeness across companies, making it important to examine how this affects investor preferences. This study aims to test the effectiveness of ESG disclosure on investor preferences by comparing three treatment groups: reports with complete, partial, and minimal disclosure. The research method used is a between- subject experimental design with 180 respondents randomly divided into three groups (60 respondents each). Data were analyzed using one-way ANOVA, followed by Post-Hoc Tukey HSD and Independent Sample T-Test to identify differences among groups. The results show significant differences in investor preferences across the three groups, with the order of preference being Group A (Complete) > Group B (Partial) > Group C (Minimal). Complete ESG disclosure significantly increases investor preferences compared to partial or minimal disclosure. The implication of this study is that completeness and transparency of ESG information are not merely a form of regulatory compliance but also a crucial strategy to enhance investor trust, strengthen corporate reputation, and support long-term sustainability in the capital market.