cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yuliansyah
Contact Email
admin@goodwoodpub.com
Phone
+6282171350950
Journal Mail Official
admin@goodwoodpub.com
Editorial Address
Jl. ZA. Pagar Alam No.57, Gedong Meneng, Kec. Rajabasa, Kota Bandar Lampung, Lampung
Location
Kota bandar lampung,
Lampung
INDONESIA
Journal of Digital Business and Marketing
Published by Goodwood Publishing
ISSN : -     EISSN : 31106986     DOI : https://doi.org/10.35912/jdbm
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Business and Marketing (JDBM) is an international, peer-reviewed scholarly journal focusing on four key dimensions of digital business and contemporary marketing: strategy, technology, analytics, and management. The journal publishes high-quality research that examines digital transformation, marketing technologies (MarTech), consumer behavior in digital environments, e-commerce models, and data-driven marketing practices. JDBM welcomes submissions from five contributor groups, researchers, lecturers, students, practitioners, and industry experts. All manuscripts are evaluated through a double-blind peer-review process involving at least two independent reviewers, ensuring academic quality, originality, and practical relevance. JDBM aims to advance both theoretical development and applied knowledge in digital business and marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 15 Documents
 1   2 
The influence of Internal Values, Green Attitudes, Subjective Norms, and on Green Customer Citizenship Behaviours among electric vehicle consumers in Jakarta Tengku Muhammad Zikrie Maulana; Heri Fathurahman
Journal of Digital Business and Marketing Vol. 1 No. 2 (2025): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v1i2.3767

Abstract

Purpose: This study aims to analyse the influence of Internal Values, Green Attitudes, and Subjective Norms on Green Customer Citizenship Behaviours (GCCB) among electric vehicle (EV) consumers in Jakarta, with a particular focus on the mediating role of green attitudes. Methodology: A quantitative research design was employed using Partial Least Squares–Structural Equation Modelling (PLS-SEM) with SmartPLS version 4.0. Data were collected through an online questionnaire from 105 electric vehicle users domiciled in Jakarta, aged at least 18 years, and having used electric vehicles for more than twelve months. Results: The findings reveal that internal values have a positive and significant effect on green attitudes. Furthermore, green attitudes significantly influence green customer citizenship behaviour and were found to mediate the relationship between internal values and GCCB. In addition, subjective norms have a significant positive effect on both green attitudes and green customer citizenship behaviour, indicating the importance of social influence in encouraging pro-environmental behaviours among EV consumers. Conclusions: This study concludes that internal values and subjective norms play a crucial role in shaping green attitudes, which subsequently foster green customer citizenship behaviour among electric vehicle users in Jakarta. Limitations: The study is limited by its relatively small sample size and its focus on a single urban area, which may limit generalisability. Contribution: This research contributes empirical evidence to the literature on sustainable consumer behaviour by highlighting the mediating role of green attitudes and the importance of social norms in promoting green customer citizenship behaviour in the context of electric vehicle adoption.
The Effect of Digital Marketing and Sales Promotions on Consumer Purchasing Decisions Mediated by Brand Awareness Handryani, Venny; Tj, Hery Winoto
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3823

Abstract

Purpose: To analyze the influence of digital marketing through social media on promoting fast instant spices and how sales promotion strategies affect consumer purchase decisions, mediated by brand image, specifically for Sasa House Japanese Curry products. Methodology: This study employed a quantitative approach with purposive sampling. Questionnaires were distributed to 100 respondents who visited supermarkets in DKI Jakarta. Data analysis used Structural Equation Modeling (SEM) with SmartPLS. Results: Digital Marketing (X1) significantly influences brand awareness (Z), with a t-value of 5.696 and a p-value of 0.000, confirming the hypothesis. Sales Promotion (X2) significantly impacts Purchase Decisions (Y), though the influence is weaker, with a t-value of 1.994 and a p-value of 0.046. Both Digital Marketing and Sales Promotion affect Consumer Purchase Decisions through Brand Awareness for Sasa House Japanese Curry. Conclusions: Digital marketing strategies, particularly through social media, and sales promotions play important roles in shaping consumer purchase decisions for Sasa House Japanese Curry. Brand awareness mediates these processes, suggesting that strengthening the brand image could boost sales. Limitations: The study is limited by the sample size of 100 respondents from DKI Jakarta, which may not represent the broader population. The influence of sales promotions was modest, indicating the need for further research on additional factors affecting purchase decisions. Contribution: This research enhances understanding of how digital marketing and sales promotions influence consumer behavior, highlighting brand awareness as a mediator and offering valuable insights for marketers.
The Effect of Product Quality and Brand Awareness on Consumers’ Purchase Intention: The Mediating Role of Social Media Marketing Sigalingging, Galon Pernando; Tj, Hery Winoto
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3844

Abstract

Purpose: This study examines the effects of product quality and brand awareness on skincare purchase intention, with social media marketing as a proposed mediating mechanism, among Generation Z consumers in Jakarta. Methodology: Data were collected from 100 Generation Z consumers in Jakarta with prior skincare usage experience, using a cross-sectional survey. Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 was used to analyze the data, assessing direct and indirect relationships among the constructs. The measurement model showed satisfactory reliability and validity. Results: Product quality and brand awareness significantly influence social media marketing, which, in turn, affects purchase intention. However, social media marketing did not mediate the relationship between product quality or brand awareness and purchase intention. All three constructs—product quality, brand awareness, and social media marketing—exert significant positive effects on purchase intention. Conclusions: Product quality and brand awareness remain the dominant drivers of purchase intention for Generation Z consumers, operating independently of social media marketing. Limitations: The study's focus on Generation Z consumers in Jakarta limits the generalizability of findings to other regions or age groups. Additionally, social media marketing did not mediate the relationship between product quality or brand awareness and purchase intention, suggesting the need for further research on other mediators. Contribution: This study adds to the literature on consumer behavior and digital marketing by highlighting the limited role of social media marketing as a mediator in the skincare purchase context in emerging markets.
The Effect of Risk Perception and E-WOM on Cryptocurrency Investment Decisions: The Mediating Role of Trust in an Online Community Vianus, Otta; Haryono, PM. Budi
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3981

Abstract

Purpose: This study examines the effect of risk perception and electronic Word of Mouth (e-WOM) on investment decisions in cryptocurrency assets, mediated by trust, among members of the Pepe Coin Indonesia Community Telegram group. It focuses on how psychological and social factors such as risk perception and online community information influence investment decisions in the digital investment environment. Research Methodology: A quantitative approach was employed, using purposive sampling to select 100 active members of the Telegram group. Data were collected through an online questionnaire and analysed using PLS-SEM version 4 to test the hypotheses and the mediation model. Results: The results indicate that both risk perception and e-WOM significantly influence trust, with an R-square of 0.548, indicating a moderate effect. Furthermore, trust significantly mediates the relationship between perceived risk, e-WOM, and investment decisions, with an R-square of 0.583, also categorized as moderate. All relationships were statistically significant and positive. Conclusions: The study concludes that trust plays a critical role in investment decisions within cryptocurrency communities, acting as a mediator between risk perception, e-WOM, and investment decisions. Limitations: The study is limited by its sample size and cross-sectional design, which restricts generalizability and causality. Additionally, the focus on a single Telegram group may not fully represent the broader cryptocurrency investor population, and the use of a self-reported questionnaire may introduce response biases. Contributions: This study contributes to the literature on digital investment behaviour, emphasizing the importance of trust in mitigating risks and influencing investment decisions within crypto communities.
Financial Literacy, Risk Tolerance, and Financial Inclusion on Investment Decisions: Investor Behavior Mediation Cristianto, Rendy
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3946

Abstract

Purpose: This study analyzes the implementation of the 5C+1S Principles in Islamic Financial Institutions, focusing on its effectiveness in providing financing. Methods: This study used a descriptive research method. Data collection techniques included literature review and triangulation, utilizing various data sources to ensure comprehensive analysis. Results: The findings highlight several key points for each of the 5C+1S Principles. The Character principle emphasizes the importance of debtor discipline. The Capacity principle focuses on whether the customer owns a business, while capital concerns the amount of funds used by the debtor in their business. Collateral is the guarantee provided by the debtor, and the Condition of Economy evaluates the debtor's ability to handle future economic situations. The Sharia principle ensures that the customer’s business does not violate Islamic law and complies with the fatwa of the DSN. Conclusions: This study confirms that implementing the 5C+1S Principles is beneficial for Islamic Financial Institutions in ensuring responsible financing and minimizing the risk of bad debt. Limitations: The researcher acknowledges certain limitations of this study, particularly regarding the depth of analysis, as this study only briefly explores the 5C+1S principles in the context of financing. Contributions: The authors hope that this study will be useful and provide insights.

Page 2 of 2 | Total Record : 15

 1   2 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 1 (2026): February Vol. 1 No. 2 (2025): August Vol. 1 No. 1 (2025): February