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Zulrahmadi
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Jl. Soebrantas Kampus II, Lantai 1 Fakultas Ekonomi dan Bisnis, Universitas Islam Indragiri
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INDONESIA
DIGITAL BUSINESS INSIGHTS JOURNAL
Published by Universitas Islam Indragiri
ISSN : -     EISSN : -     DOI : https://doi.org/10.32520/bidi.v1i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Digital Business Insights Journal adalah jurnal yang diterbitkan oleh program studi Bisnis Digital Fakultas Ekonomi dan Bisnis, Universitas Islam Indragiri. Jurnal ini terbit dua kali per tahun. DBI-J membuka akses untuk semua artikel atau jurnal yang memiliki tema seputar bisnis digital. Kami menerima jurnal penelitian, misalnya penelitian kualitatif, kuantitatif, eksperimen, ataupun pandangan konseptual dari era glabalisasi. DBI-J memiliki fokus pada pemasaran digital, platform digital, iklan digital, kewirausahaan digital, brand produk dan layanan digital, start-up, strategi bisnis digital, teknologi dalam bisnis, revolusi industri 4.0, Sistem Informasi, Multimedia.
Arjuna Subject : Ilmu Komputer (semua kategori) - Interaksi Komputer-Manusia
Articles 42 Documents
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ANALISIS STRATEGI PEMASARAN TIKTOK SHOP DI ERA DIGITAL Juwita Astuti; Rahimah Safitri; Dewi Santika Ulandari; Sinta Wulandari; Irwandi Rizki Putra
Digital Business Insights Journal Vol 2 No 1 (2026): DIGITAL BUSINESS INSIGHTS JOURNAL
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/bidi.v2i1.4967

Abstract

This study investigates the rising competition in e-commerce and the rapid growth of TikTok Shop as an interactive digital marketing platform. The primary research problem concerns how TikTok Shop’s live streaming feature, creative content, and influencer marketing affect consumers’ purchase intention for the Glad2Glow brand. The study aims to analyze the effectiveness of these strategies in building trust and improving purchasing decisions. A descriptive qualitative method was employed using literature review and content analysis based on secondary digital data. The findings reveal that live streaming is the most influential variable in increasing purchase intention, followed by creative content and influencer collaboration, which enhance brand credibility. Promotional tactics such as flash sales and real-time product demonstrations significantly increased sales conversion. The study recommends that SMEs continue optimizing live commerce features and strengthen authentic content to improve competitiveness in the digital marketplace.
SISTEM MANAJEMEN STOK BARANG PADA TOKO SEMBAKO IBUK ISUM BERBASIS CLOUD Muhammad Efendi; Khairil Azhar; Ferdiansyah; Novrizal Nur
Digital Business Insights Journal Vol 1 No 2 (2025): DIGITAL BUSINESS INSIGHTS JOURNAL
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/bidi.v1i2.4467

Abstract

Efficient stock management is a primary need in running a grocery store, especially to avoid shortages or excess inventory. Mrs. Isum's Grocery Store located in Teluk Kiambang Village still uses a manual recording method that is prone to errors, data loss, and irregularity in stock monitoring. This study aims to design a more structured and easy-to-use stock management system to support the smooth operation of the store. This system is designed with a simple but effective approach, containing features for recording incoming and outgoing goods, current stock information, and monthly reports that can be accessed quickly. By implementing this system, shop owners can control stock more accurately and efficiently. The implementation results show an increase in data accuracy and ease in the decision-making process related to procurement of goods.

Page 5 of 5 | Total Record : 42

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