cover
Contact Name
I Gst Ayu Eka Damayanthi
Contact Email
eebunud@gmail.com
Phone
+62 812-3768-5227
Journal Mail Official
eebunud@gmail.com
Editorial Address
Jl. P.B. Sudirman, Dangin Puri Klod, Kec. Denpasar Tim., Kota Denpasar, Bali 80112
Location
Kota denpasar,
Bali
INDONESIA
E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Published by Universitas Udayana
ISSN : -     EISSN : 23373067     DOI : https://doi.org/10.24843/EEB.2025.v14.i08
Core Subject : Economy, Science,
E-Jurnal Ekonomi dan Bisnis aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in accounting and business, science in management, business strategy and entrepreneurship and scientific papers with emphasis contents of the article on the use of quantitative analysis tools (econometrics, parametric and non-parametric statistics, descriptive statistics, input-output, CGE, etc.) in studies of economic and social. E-Jurnal Ekonomi dan Bisnis recognizes that informational problems are pervasive in financial markets and business organizations and that accounting plays an important role in resolving such problems. E-Jurnal Ekonomi dan Bisnis welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics, however, also seeks papers that complement economics-based theorizing with theoretical developments originating in other social science disciplines or traditions. While many papers in E-Jurnal Ekonomi dan Bisnis use econometric or related empirical methods, the Editors also welcome contributions that use other empirical research methods. Although the scope of E-Jurnal Ekonomi dan Bisnis is broad, it is not a suitable outlet for highly abstract mathematical papers or empirical papers with inadequate theoretical motivation. Also, papers that study asset pricing, or the operations of financial markets, should have direct implications for one or more of preparers, regulators, users of financial statements, and corporate financial decision-makers, or at least should have implications for the development of future research relevant to such users.
Articles 12 Documents
Search results for , issue "VOLUME.14.NO.08.TAHUN.2025" : 12 Documents clear
PERAN MINAT BELAJAR DAN KEPERCAYAAN DIRI DALAM MEMODERASI PENGARUH KECERDASAN EMOSIONAL TERHADAP PEMAHAMAN MAHASISWA AKUNTANSI Anak Agung Ngurah Agung Kresnandra; I Wayan Gde Wahyu Purna Anggara
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.08.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i08.p09

Abstract

Lulusan pendidikan vokasi di bidang akuntansi dituntut menguasai keterampilan teknis sekaligus kecerdasan emosional untuk memahami materi pembelajaran yang bersifat aplikatif. Namun, hasil penelitian sebelumnya mengenai pengaruh kecerdasan emosional terhadap pemahaman mahasiswa masih menunjukkan ketidakkonsistenan. Penelitian ini bertujuan untuk menganalisis pengaruh kecerdasan emosional terhadap pemahaman akuntansi mahasiswa, serta menguji peran perilaku belajar, minat belajar, dan kepercayaan diri sebagai variabel moderasi. Penelitian ini didasarkan pada Theory of Planned Behavior dan Taksonomi Bloom dalam domain afektif. Sampel terdiri atas 86 mahasiswa Program Studi DIII Akuntansi dan Perpajakan yang telah menempuh mata kuliah berbasis komputer, dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner untuk variabel afektif dan dokumentasi nilai akademik untuk variabel pemahaman. Analisis menggunakan Moderated Regression Analysis (MRA). Hasil menunjukkan bahwa kecerdasan emosional berpengaruh signifikan terhadap pemahaman mahasiswa. Minat belajar dan kepercayaan diri memoderasi hubungan tersebut secara signifikan, sedangkan perilaku belajar tidak. Temuan ini menekankan pentingnya memperkuat aspek emosional dan psikologis mahasiswa dalam pembelajaran vokasi guna meningkatkan hasil belajar.   Graduates of vocational education in accounting are expected to master both technical skills and emotional intelligence to understand application-based learning materials. However, previous studies on the influence of emotional intelligence on students’ comprehension have shown inconsistent results. This study aims to examine the effect of emotional intelligence on accounting students’ comprehension and assess the moderating roles of learning behavior, learning interest, and self-confidence. The research involved 86 students from the Diploma in Accounting and Taxation Program, who had completed computer-based accounting courses. A purposive sampling technique was applied. Data collection used questionnaires for affective variables and academic records for comprehension. The data were analyzed using Moderated Regression Analysis (MRA). The results indicate that emotional intelligence significantly affects students’ comprehension. Learning interest and self-confidence function as moderating variables, enhancing the relationship between emotional intelligence and comprehension. However, learning behavior does not have a significant moderating effect. These findings highlight the importance of integrating emotional and psychological development into vocational learning strategies to support optimal academic performance.
PERAN CONTENT MARKETING DAN INFLUENCER MARKETING DALAM MEMBANGUN LOYALITAS PELANGGAN THE ORIGINOTE MELALUI KEPUASAN PELANGGAN Ida Ayu Devashya Dirasti; Muhartini Salim
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.08.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i08.p07

Abstract

Kemajuan teknologi yang pesat telah merevolusi strategi periklanan, dengan content marketing dan influencer menjadi alat penting untuk menjangkau konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan influencer marketing terhadap loyalitas pelanggan, dengan kepuasan pelanggan sebagai variabel mediasi pada konsumen skincare The Originote. Penelitian kuantitatif ini menggunakan data yang dikumpulkan melalui kuesioner dari Google Forms dari 180 responden yang dipilih menggunakan purposive sampling. Data dianalisis menggunakan SmartPLS 4.0. Temuan penelitian mengungkap bahwa content marketing tidak memiliki pengaruh signifikan terhadap loyalitas pelanggan, namun berpengaruh positif terhadap kepuasan pelanggan. Hasil yang sama berlaku untuk influencer marketing. Selanjutnya, kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan dan secara signifikan memediasi hubungan antara content marketing dan influencer marketing dengan loyalitas. Oleh karena itu, disarankan agar The Originote mengoptimalkan strategi kontennya dan berkolaborasi dengan influencer yang kredibel untuk meningkatkan kepuasan pelanggan, yang pada gilirannya akan berkontribusi pada loyalitas pelanggan jangka panjang di pasar skincare yang semakin kompetitif.   The rapid advancement of technology has revolutionized advertising strategies, with Content Marketing and influencers becoming essential tools to reach consumers. This study aims to analyze the influence of Content Marketing and influencer marketing on customer loyalty, with customer satisfaction as a mediating variable among The Originote skincare consumers. This quantitative research used data collected through a Google Forms questionnaire from 180 respondents selected using purposive sampling. The data were analyzed using SmartPLS 4.0. The findings reveal that Content Marketing does not have a significant effect on customer loyalty but positively affects customer satisfaction. The same result applies to influencer marketing. Furthermore, customer satisfaction positively influences customer loyalty and significantly mediates the relationship between Content Marketing and influencer marketing with loyalty. Therefore, it is recommended that The Originote optimize its content strategies and collaborate with credible influencers to enhance customer satisfaction, which contributes to long-term customer loyalty in an increasingly competitive skincare market.

Page 2 of 2 | Total Record : 12