Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
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<![CDATA[Impact of Green Entrepreneurial Orientation and Entrepreneurial Education on Green Entrepreneurial Intention Through Environmental Awareness ]]>
<![CDATA[Lydiawati Soelaiman]]>;
<![CDATA[Celyn Sariutami]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p01
<![CDATA[Indonesian Government has been planning the green economic strategy as an effort to prioritize the environmental sustainability. Green entrepreneurship aligns with this strategy by promoting environmentally-friendly business concept. This research aimed to reveal the effect of green entrepreneurial orientation and entrepreneurial education on green entrepreneurial intention in Jakarta, with environmental awareness as a mediator. Using descriptive quantitative approach, data was gathered through non-probability sampling method by using purposive-sampling technique from 269 young respondents in Jakarta through questionnaires. Data analysis was conducted by using SEM-PLS with the assistance of SmartPLS software version 4. The results show that entrepreneurial education has a significant effect on green entrepreneurial intention, but green entrepreneurial orientation does not significantly affect green entrepreneurial intention in Jakarta. Nevertheless, the effect of green entrepreneurial orientation on green entrepreneurial intention can be fully - mediated by environmental awareness.]]>
<![CDATA[Digital Content Marketing for Promoting Creative Economy At Dharmawangsa Entrepreneur Community (DEC) ]]>
<![CDATA[Zelvi Gustiana]]>;
<![CDATA[Al Firah]]>;
<![CDATA[Ananda Hadi Elyas]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p02
<![CDATA[As technology advances, digital content marketing becomes crucial for Micro, Small, and Medium Enterprises (MSMEs) like the Dharmawangsa Entrepreneur Community (DEC), which face challenges in adopting new marketing strategies. This study explores the integration of both conventional and digital marketing methods by DEC members to enhance their competitiveness. Using a mixed-methods approach, data were collected through purposive sampling involving interviews and questionnaires. Findings indicate that while DEC members predominantly use traditional methods such as bazaars, 20% engage in digital marketing, utilizing platforms like Canva, WhatsApp, Instagram, and TikTok. Key sectors include food & beverage (56.7%) and creative industries, with women comprising 60% of the community. The main challenges identified were limited digital skills and reliance on traditional approaches. The study concludes that targeted training and mentorship programs are essential to foster greater digital adoption among MSMEs, ultimately enhancing visibility and business performance.]]>
<![CDATA[The Effect of Overconfidence, Representative, Anchoring, and Availability Biases on Investment Decisions and Market Efficiency ]]>
<![CDATA[Werner Murhadi]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p03
<![CDATA[This study looks at how behavioral biases affect investment choices and market efficiency. This research was conducted because many millennials invest on a bandwagon without having a good understanding of investment. This kind of study use the structural equation modeling analysis method. The study's findings indicate that the bias variable overconfidence behavior can strongly influence perceived market efficiency. Nevertheless, choices about investments are unaffected by the overconfidence bias, representational bias, anchoring, and availability behavior. The variable investment decision significantly influences perceived market efficiency. Investors with investment experience above five years and a high income can make a difference in investment decisions chosen by investors. This study theme's practical application relates to the findings of overconfidence bias, which has a substantial detrimental impact on investors' perceptions of market efficiency. A high degree of confidence among investors can lead to illogical judgments and disregarding all dangers, resulting in inefficient market circumstances.]]>
<![CDATA[Family Business Succession: Analysis of Success Drivers Based on Entrepreneurship Theory using NVivo modeling ]]>
<![CDATA[Dewa Satrio Pradelina]]>;
<![CDATA[Yolla Margaretha]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p04
<![CDATA[This study explores the influence of personal and organizational characteristics on the motivation of successors in family business succession in Indonesia. Through a survey involving 30 respondents from West Java, data were analyzed using NVivo software. Findings indicate that age, gender, and business scale influence successor motivation, especially when succession plans are in place. The research highlights the importance of mature succession planning as a key to family business success. These findings can support the development of more effective policies and improvements in succession process management. Limitations of the study include questions that do not consider the business sector comprehensively and the need for a more varied sample. Future research can enrich this model and address these limitations to deepen understanding of family business succession.]]>
<![CDATA[Unveiling the Influence of Perceived Organizational Support on Work Engagement and Organizational Citizenship Behavior ]]>
<![CDATA[Ni Nyoman Sudiyani]]>;
<![CDATA[I Gede Rihayana]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p05
<![CDATA[The hospitality industry in Bali has shown significant recovery after the impact of COVID-19. However, the industry is experiencing substantial changes in operations and human resource management strategies, one of which is the importance of employees exhibiting extra-role behaviors. This study explores the relationship between Perceived Organizational Support (POS), work engagement (WE), and organizational citizenship behavior (OCB) in four-star accommodation in Bali, where the results of a study of 130 hotel employees showed that WE mediates the relationship between POS and OCB. POS significantly influenced OCB and WE. The research findings specifically show that POS is very important in promoting OCB. This study uses social exchange theory to emphasize that POS can increase WE and OCB. This suggests that the role of the organization is crucial in ensuring employees feel valued and cared for in terms of their assistance and welfare.]]>
<![CDATA[Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi ]]>
<![CDATA[Raden Khaeru Ahmadi]]>;
<![CDATA[Eko Priyo Purnomo]]>;
<![CDATA[Ernani Hadiyati]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p06
<![CDATA[This study aims to analyze the effect of Destination Image and Digital Marketing on tourist interest in Banyuwangi as a tourism destination. This research was conducted using qualitative data analysis (QDAS) methods and data was collected through a survey of 150 respondents who visited tourist destinations in Banyuwangi. The results revealed that Destination Image and Digital Marketing play an important role in generating tourists’ interest to visit Banyuwangi. However, several aspects need to be improved in Banyuwangi Tourism's digital marketing strategy, such as improving the quality of digital content, collaboration between stakeholders, and increasing the target market. Strategic recommendations include further investment in creative and interactive social media campaigns, continuous updates to the destination's official website, and the development of mobile applications that add users' value. By implementing these recommendations, the government and tourism industry players can ensure that Banyuwangi continues to develop as an attractive and competitive tourist destination.]]>
