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Soleh Hanafi Ihsan
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Sapphire Ressidence Blok 6E No.19, Kepuh Sari RT 12/ RW 05, Desa Prasung, Kecamatan Buduran, Kabupaten Sidoarjo, Jawa Timur
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INDONESIA
CURVE: Journal of Economic, Business and Accounting
Published by PT. Habe Cendekia Utama
ISSN : -     EISSN : 31108814     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
CURVE: Journal of Economic, Business and Accounting is a peer-reviewed academic journal that publishes high-quality theoretical and applied research in the fields of Economics, Business, and Accounting. The journal is published six times a year, in February, April, june, August, October, and December. Focus and Scope CURVE aims to advance scientific knowledge in the disciplines of economics, business, and accounting. Priority is given to original research articles that provide academic contributions and have potential impact in their respective fields, particularly those relevant to Indonesia. Economics Public Economics, International Economics, Development Economics, Monetary Economics, Financial Economics, Game Theory, Business Administration, Finance, Marketing, Human Resource Management, Strategic Management Operations, Entrepreneurship, Business Ethics, Accounting, Public Sector, Accounting Taxation, Financial Accounting, Management Accounting, Auditing, Accounting Information Systems Note: The listed fields are indicative. The Editorial Board welcomes high-quality scholarly articles covering a broad range of economics and business topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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ANALISIS PERAN UMKM DALAM MENINGKATKAN PEREKONOMIAN LOKAL DI ERA DIGITAL Intan Lasaiva
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital part of the Indonesian economy, contributing significantly to GDP and employment. This study aims to analyze the role of MSMEs in improving the local economy in the digital era, focusing on their contributions and the role of digital technology. The benefits include academic and practical implications for MSMEs, the government, and the community. This study uses qualitative methods that focus on the role of Micro, Small, and Medium Enterprises (MSMEs) in the local economy and the impact of digitalization on these businesses in specific regions. This study shows that MSMEs play a vital role in the local economy by significantly absorbing labor and increasing community incomes. The contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) reaches more than 60%, confirming their position as the backbone of the national economy.
DINAMIKA EKONOMI INFORMAL: STUDI KASUS PEDAGANG PASAR TRADISIONAL DI KOTA X M. Udayan
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

The informal economy in Indonesia is a significant sector, where workers lack formal legal protection and work independently or with the assistance of casual laborers. This study aims to understand the dynamics of the informal economy of traditional market traders in City X, providing academic, practical, and public policy implications. This study uses a descriptive-qualitative approach to understand the dynamics, patterns, social networks, and factors in traditional markets. The sample size was 100-200 respondents, with 15-30 key informants including senior traders, market managers, supplier representatives, and regular customers. The research shows that the informal economy in Indonesia, dominated by micro and small enterprises, plays a significant role in absorbing more than 59% of the workforce by 2025. Informal enterprises rely on equity, social loans, and trust networks as their primary social capital. The informal economy and traditional markets are crucial to the local and national economy. The informal economy is characterized by flexible micro and small enterprises, relying on limited capital and social networks, and contributing significantly to employment.
STRATEGI PEMASARAN PENJUALAN ONLINE DAN OFFLINE PADA PASAR TRADISIONAL DALAM PERSPEKTIF EKONOMI ISLAM Nila Artika Dewi
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

This study aims to analyze online and offline sales marketing strategies applied in traditional markets, as well as evaluate the effectiveness of online marketing strategies in improving competitiveness amid the development of digital technology. Using a qualitative approach, this study was conducted in Pasar Umbul Kluwih, Pesawaran Regency, through the method of case studies, surveys, in-depth interviews, and Focus Group Discussions (FGD). The data collected is analyzed in a descriptive, comparative and qualitative way to provide a comprehensive overview of the marketing practices carried out by merchants. In addition, this study also examines the application of Islamic economic principles in marketing strategies, such as justice, honesty, and social welfare. The results showed that the combination of online and offline marketing strategies can increase the interaction between merchants and consumers, as well as make a positive contribution to sales. This study is expected to provide practical recommendations for traditional market traders in optimizing their marketing strategies, while maintaining values that are in accordance with Islamic economic principles.
DAMPAK EKONOMI KREATIF TERHADAP PEMBERDAYAAN MASYARAKAT Nur Dika Dewi
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

The creative economy has become a dynamic and rapidly growing economic sector in the past two decades, driven by advances in digital technology, cultural globalization, and increasing awareness of the value of creativity and innovation. This study aims to understand the influence of the creative economy on community empowerment in specific sectors, to measure its contribution to increasing income, skills, or community independence. Furthermore, it provides theoretical and practical benefits for policymakers, business actors, and local communities. This study uses a quantitative approach with a survey method to investigate the relationship between creative economy variables and community empowerment. The study population included creative economy entrepreneurs and empowered communities in specific regions, using purposive sampling or stratified random sampling. The results of this study indicate that digital literacy has the most significant influence on community empowerment through the creative economy because digital literacy connects creative actors with global markets and marketing technology. Furthermore, entrepreneurial orientation and socio-cultural engagement are also key factors supporting the success of empowerment.
STRATEGI ADAPTASI PEDAGANG KAKI LIMA DALAM MENGHADAPI PERUBAHAN EKONOMI KOTA X Elisa Wulandari
Journal of Economic, Business and Accounting Vol 1 No 1 (2025): Agustus
Publisher : PT. Habe Cendekia Utama

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Abstract

X City's economy is primarily dominated by the manufacturing, trade, hotels and restaurants, transportation, communications, and services sectors. The city plays a strategic role in the Ciayumajakuning region and is a center of trade and business due to its strategic location on the north coast of Java. This study aims to identify and analyze the adaptation strategies of street vendors, enrich studies of economic sociology and informal entrepreneurship, and provide valuable input for the city government and street vendor associations. This research method uses a qualitative descriptive approach to explore the social and economic issues faced by street vendors in X City. Street vendors (PKL) in X City are an important part of the local economy, despite facing challenges such as rising raw material prices, government regulations, illegal levies, and competition from modern businesses. They operate flexibly, focusing on specialty foods and beverages, and employ adaptive strategies such as price adjustments, product diversification, and social media marketing to maintain competitiveness.
THE ROLE OF E-COMMERCE PLATFORMS IN DRIVING THE ECONOMIC GROWTH OF MSMEs IN INDONESIA Hidayat, Apriliyah
Journal of Economic, Business and Accounting Vol 1 No 2 (2025): Desember
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/t9kk0w90

Abstract

Indonesia's MSMEs are projected to reach 65.5 million units by 2025, contributing 61.9% of GDP and 97% of the workforce. However, they face challenges in market access, capital, and digital literacy, which are addressed through e-commerce platforms like Shopee and Tokopedia via the MSME Go Digital program. This study aims to describe the role of e-commerce platforms in expanding MSME market access and analyze their contribution to increased productivity and income. Using a qualitative descriptive approach with secondary data from government reports, journals (JRIME, JDEP), and surveys (Ipsos), content analysis and source triangulation were applied to classify the findings into e-commerce developments, platform roles, economic impacts, and challenges. The results indicate an e-commerce transaction value of IDR 471 trillion (26% growth), a 25-40% increase in MSME turnover via live shopping and analytics features, a 20-30% reduction in operational costs, and a higher GDP contribution, despite constraints on digital literacy (70% of MSMEs in rural areas) and infrastructure.
ANALISIS PERAN DIGITALISASI TERHADAP PENINGKATAN PENDAPATAN DAN PENYERAPAN TENAGA KERJA USAHA MIKRO, KECIL DAN MENENGAH SEKTOR JASA Sunhadi, Dio Kharisma Sunhadi; Dio Kharisma Sunhadi
Journal of Economic, Business and Accounting Vol 1 No 2 (2025): Desember
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/cj5x0d35

Abstract

This study aims to understand the role of digitalization in the marketing of service sector MSMEs, as well as to assess its impact on increasing income, and to explore the role of these MSMEs in employment absorption in the Sidokare subdistrict. The method used is qualitative with a case study approach, involving five types of businesses such as laundry, shoe cleaning, helmet cleaning, haircuts, and bag cleaning located in the Sidokare area, Sidoarjo Regency. Data was collected through interviews, field observations, and documentation.  The results of this study show that digitalization plays an important role in increasing the competitiveness and growth of SMEs in the service sector. The use of digital platforms such as WhatsApp Business, Instagram, and Facebook is very effective in promoting online services. The positive impact of digitalization is seen in the annual increase in SME revenues. Employment absorption by SMEs in Sidokare Village also contributes positively to the local economy by creating new jobs. The responsiveness of SMEs to market demand is reflected in adjustments to the number of employees.  This study provides suggestions or recommendations emphasizing the importance of training SME employees in the use of digital technology to enhance the effectiveness of online promotion and their digital skills, which will support overall business growth.
STRATEGI PENGEMBANGAN UMKM PADA DESTINASI SUMBER GEMPONG TRAWAS DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT LOKAL KAWASAN WISATA Octavia, Olinda; Olinda Octavia
Journal of Economic, Business and Accounting Vol 1 No 2 (2025): Desember
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/sz2qsg26

Abstract

This study aims to explain the strategies used in developing SMEs at the Sumber Gempong destination and to identify the determinants of SME development at the Sumber Gempong destination. This research is qualitative research with a descriptive research type. This type of research is a method in which the study is conducted using descriptive data in the form of written language or observations, which are used by the researcher and sourced from the oral information of informants who are the subjects of this study. The sample size in this study is 23 informants to obtain data related to the research. The results obtained in this study indicate that MSMEs in the Sumber Gempong tourist destination have a positive impact on the economic growth of the local community in the tourist area. This can also be evidenced by the village's contribution to regional revenue (PAD) in 2022, which reached Rp. 681,514,229. This represents a significant achievement made by the village authorities in collaboration with their community to jointly pursue better economic growth. This study provides recommendations to the relevant government authorities to improve the quality of various facilities so that they can continue to support the existence of tourist destinations, enabling MSME actors in the destination areas to carry out various product innovations by introducing local products that are the village's leading subsector to increase the attractiveness for visitors.
DIGITALISASI UMKM SEBAGAI PENGGERAK EKONOMI KREATIF: PELUANG DAN TANTANGAN Pratiwi, Cherin Putri; Cherin Putri Pratiwi
Journal of Economic, Business and Accounting Vol 1 No 2 (2025): Desember
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/akhhqf92

Abstract

Micro, Small, and Medium Enterprises (MSMEs) contribute 6061.9% of Indonesia's GDP and absorb 97% of the national workforce, while the creative economy is growing rapidly, accounting for 7-8% of GDP, with subsectors such as fashion, culinary, and technology applications. Digitalization is crucial for addressing challenges such as low literacy and uneven infrastructure, while simultaneously capitalizing on e-commerce and social commerce opportunities. This study aims to analyze the role of MSME digitalization as a driver of the creative economy, identify opportunities and challenges, and formulate strategies for strengthening digital transformation. The research method uses a qualitative descriptive approach through a literature review of academic literature, reports from Bappenas, LIPI, and BPS for the 2022-2025 period, with content analysis and source triangulation for validity. The results show that digitalization drives product innovation, operational efficiency via cloud accounting and analytics, access to fintech platforms such as QRIS and crowdfunding, and global market expansion through marketplaces like Shopee and TikTok Shop. Opportunities include viral Reels/Shorts promotion and startup incubation, while challenges include low digital literacy (only 30% of MSMEs are optimal), rural infrastructure gaps, and cybersecurity. Integrated solution strategies such as the Digital Talent Scholarship, Palapa Ring, and the IDR 500 trillion Digital KUR (People's Business Credit) program can bring 40 million MSMEs online by 2025.
OPTIMALISASI STRATEGI PEMASARAN INDUSTRI KERUPUK PAK MUNCUL DI DESA PUNGGUL SIDOARJO GUNA MENINGKATKAN OMSET PENJUALAN Latif, Salwa Sabrina; Salwa Sabrina Latif
Journal of Economic, Business and Accounting Vol 1 No 2 (2025): Desember
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/77h9dj15

Abstract

This study aims to identify the internal and external factors of Pak Muncul's cracker industry based on a SWOT analysis in improving sales turnover and to determine the appropriate marketing strategies as a form of optimization to increase turnover in Pak Muncul's cracker industry. This study uses a qualitative approach with a case study type of research. A case study is an in-depth qualitative research approach used to investigate various groups of individuals, institutions, and so on over a certain period of time. The number of informants in this study was 12 people. This study uses in-depth interview methods, field observations, and data triangulation with SWOT analysis techniques. The results of this study indicate that Pak Muncul's cracker industry is in quadrant I. Quadrant I is a favorable position because it has both strengths and opportunities. The industry can take advantage of existing opportunities and adopt a strength-opportunity strategy by developing the company based on aggressive growth policies. The approach that should be applied in this position is a Growth Oriented Strategy. Expanding market reach, utilizing technology, and innovating products can be steps to further optimize the existing marketing strategy. 

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