CURVE: Journal of Economic, Business and Accounting
CURVE: Journal of Economic, Business and Accounting is a peer-reviewed academic journal that publishes high-quality theoretical and applied research in the fields of Economics, Business, and Accounting. The journal is published six times a year, in February, April, june, August, October, and December. Focus and Scope CURVE aims to advance scientific knowledge in the disciplines of economics, business, and accounting. Priority is given to original research articles that provide academic contributions and have potential impact in their respective fields, particularly those relevant to Indonesia. Economics Public Economics, International Economics, Development Economics, Monetary Economics, Financial Economics, Game Theory, Business Administration, Finance, Marketing, Human Resource Management, Strategic Management Operations, Entrepreneurship, Business Ethics, Accounting, Public Sector, Accounting Taxation, Financial Accounting, Management Accounting, Auditing, Accounting Information Systems Note: The listed fields are indicative. The Editorial Board welcomes high-quality scholarly articles covering a broad range of economics and business topics.
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15 Documents
<![CDATA[PERAN UMKM DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT PASCA PANDEMICOVID-19 PADA KAMPUNG LOGAM NGINGAS KECAMATAN WARU KABUPATEN SIDOARJO ]]>
<![CDATA[Aria Setia Ningtiyas]]>
<![CDATA[ Journal of Economic, Business and Accounting Vol 1 No 3 (2025): Desember ]]>
Publisher : <![CDATA[PT. Habe Cendekia Utama ]]>
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<![CDATA[The type of research conducted in this thesis, which is field research aimed at seeing the role of MSMEs in boosting the community's economy post-COVID-19 pandemic in Kampung Logam Ngingas, Waru District, Sidoarjo Regency. The data collection technique used in this thesis involves interviews with the owners and employees of metal MSMEs located in Kampung Logam Ngingas. To gather data for the ongoing research, this thesis also uses observation methodology to monitor the situation in the field. The data used in this thesis were obtained from official sites, including those of Waru District, Sidoarjo Regency, and the Central Bureau of Statistics (BPS). The conclusion obtained from the research in this thesis is that there is no significant change in both production output and input. Although experiencing a decline in revenue, the owners of Ngingas metal MSMEs offer metal machine servicing services and sell some of their assets to stay afloat and avoid bankruptcy. These Ngingas metal MSMEs also have a positive impact on the residents of Ngingas village, as many jobs are absorbed, thereby increasing the income of the local community. Although Ngingas metal MSMEs were affected by COVID-19, this did not cause some workers to lose their jobs. This is evidenced by a 1.8% decrease in poverty in that year from the total population]]>
<![CDATA[ANALISIS PERAN DIGITALISASI TERHADAP PENINGKATAN PENDAPATAN DAN PENYERAPAN TENAGA KERJA USAHA MIKRO, KECIL DAN MENENGAH SEKTOR JASA ]]>
<![CDATA[Dio Kharisma Sunhadi]]>
<![CDATA[ Journal of Economic, Business and Accounting Vol 1 No 3 (2025): Desember ]]>
Publisher : <![CDATA[PT. Habe Cendekia Utama ]]>
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<![CDATA[This study aims to understand the role of digitalization in the marketing of service sector MSMEs, as well as to assess its impact on increasing income, and to explore the role of these MSMEs in employment absorption in the Sidokare subdistrict. The method used is qualitative with a case study approach, involving five types of businesses such as laundry, shoe cleaning, helmet cleaning, haircuts, and bag cleaning located in the Sidokare area, Sidoarjo Regency. Data was collected through interviews, field observations, and documentation. The results of this study show that digitalization plays an important role in increasing the competitiveness and growth of SMEs in the service sector. The use of digital platforms such as WhatsApp Business, Instagram, and Facebook is very effective in promoting online services. The positive impact of digitalization is seen in the annual increase in SME revenues. Employment absorption by SMEs in Sidokare Village also contributes positively to the local economy by creating new jobs. The responsiveness of SMEs to market demand is reflected in adjustments to the number of employees. This study provides suggestions or recommendations emphasizing the importance of training SME employees in the use of digital technology to enhance the effectiveness of online promotion and their digital skills, which will support overall business growth.]]>
<![CDATA[STRATEGI PENGEMBANGAN UMKM PADA DESTINASI SUMBER GEMPONG TRAWAS DALAMMENINGKATKAN PEREKONOMIAN MASYARAKATLOKAL KAWASAN WISATA ]]>
<![CDATA[Olinda Octavia]]>
<![CDATA[ Journal of Economic, Business and Accounting Vol 1 No 3 (2025): Desember ]]>
Publisher : <![CDATA[PT. Habe Cendekia Utama ]]>
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<![CDATA[This study aims to explain the strategies used in developing SMEs at the Sumber Gempong destination and to identify the determinants of SME development at the Sumber Gempong destination. This research is qualitative research with a descriptive research type. This type of research is a method in which the study is conducted using descriptive data in the form of written language or observations, which are used by the researcher and sourced from the oral information of informants who are the subjects of this study. The sample size in this study is 23 informants to obtain data related to the research.The results obtained in this study indicate that MSMEs in the Sumber Gempong tourist destination have a positive impact on the economic growth of the local community in the tourist area. This can also be evidenced by the village's contribution to regional revenue (PAD) in 2022, which reached Rp. 681,514,229. This represents a significant achievement made by the village authorities in collaboration with their community to jointly pursue better economic growth.This study provides recommendations to the relevant government authorities to improve the quality of various facilities so that they can continue to support the existence of tourist destinations, enabling MSME actors in the destination areas to carry out various product innovations by introducing local products that are the village's leading subsector to increase the attractiveness for visitors]]>
<![CDATA[ANALISIS SWOT DALAM PENGEMBANGAN DESA WISATA DIUKUR DARI TINGKAT KESEJAHTERAAN MASYARAKAT(Studi Kasus Desa Wisata Lontar Sewu Hendrosari) ]]>
<![CDATA[Safira Putri Rahmadana]]>
<![CDATA[ Journal of Economic, Business and Accounting Vol 1 No 3 (2025): Desember ]]>
Publisher : <![CDATA[PT. Habe Cendekia Utama ]]>
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<![CDATA[This study uses SWOT Analysis. This analysis is based on reasoning that can simultaneously minimize weaknesses and threats while still maximizing strengths and opportunities. The researcher also uses the Human Development Index theory to measure the community's welfare after the development of Lontar Sewu Tourism Village, in order to support the findings of the SWOT analysis.Based on the research findings, Lontar Sewu Tourism Village is classified as class I for both internal and external factors (positive, positive). This indicates that the development of Lontar Sewu Tourism Village is strong and has potential, and the strategic recommendations provided are aggressive. Furthermore, the welfare level of the residents of Hendrosari Village also shows changes and is gradually increasing in accordance with what is stated in the Human Development Index theory, namely the Long and Decent Life Indicator, the Knowledge Indicator, and the Decent Standard of Living Indicator.As for the suggestions that can be given as guidelines to the village government and tourism managers, they are to provide regular educational training for business owners, enhance marketing both directly and indirectly, and be able to predict opportunities for high-value products that can be developed and innovated to be able to face competition among tourist destinations.]]>
<![CDATA[OPTIMALISASI STRATEGI PEMASARAN INDUSTRI KERUPUK PAK MUNCUL DI DESA PUNGGUL SIDOARJO GUNA MENINGKATKAN OMSET PENJUALAN ]]>
<![CDATA[Salwa Sabrina Latif]]>
<![CDATA[ Journal of Economic, Business and Accounting Vol 1 No 3 (2025): Desember ]]>
Publisher : <![CDATA[PT. Habe Cendekia Utama ]]>
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<![CDATA[This study aims to identify the internal and external factors of Pak Muncul's cracker industry based on a SWOT analysis in improving sales turnover and to determine the appropriate marketing strategies as a form of optimization to increase turnover in Pak Muncul's cracker industry. This study uses a qualitative approach with a case study type of research. A case study is an in-depth qualitative research approach used to investigate various groups of individuals, institutions, and so on over a certain period of time. The number of informants in this study was 12 people. This study uses in-depth interview methods, field observations, and data triangulation with SWOT analysis techniques. The results of this study indicate that Pak Muncul's cracker industry is in quadrant I. Quadrant I is a favorable position because it has both strengths and opportunities. The industry can take advantage of existing opportunities and adopt a strength-opportunity strategy by developing the company based on aggressive growth policies. The approach that should be applied in this position is a Growth Oriented Strategy. Expanding market reach, utilizing technology, and innovating products can be steps to further optimize the existing marketing strategy.]]>
