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Soleh Hanafi Ihsan
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Sapphire Ressidence Blok 6E No.19, Kepuh Sari RT 12/ RW 05, Desa Prasung, Kecamatan Buduran, Kabupaten Sidoarjo, Jawa Timur
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INDONESIA
CURVE: Journal of Economic, Business and Accounting
Published by PT. Habe Cendekia Utama
ISSN : -     EISSN : 31108814     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
CURVE: Journal of Economic, Business and Accounting is a peer-reviewed academic journal that publishes high-quality theoretical and applied research in the fields of Economics, Business, and Accounting. The journal is published six times a year, in February, April, june, August, October, and December. Focus and Scope CURVE aims to advance scientific knowledge in the disciplines of economics, business, and accounting. Priority is given to original research articles that provide academic contributions and have potential impact in their respective fields, particularly those relevant to Indonesia. Economics Public Economics, International Economics, Development Economics, Monetary Economics, Financial Economics, Game Theory, Business Administration, Finance, Marketing, Human Resource Management, Strategic Management Operations, Entrepreneurship, Business Ethics, Accounting, Public Sector, Accounting Taxation, Financial Accounting, Management Accounting, Auditing, Accounting Information Systems Note: The listed fields are indicative. The Editorial Board welcomes high-quality scholarly articles covering a broad range of economics and business topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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PERAN UMKM DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT PASCA PANDEMI COVID-19 PADA KAMPUNG LOGAM NGINGAS KECAMATAN WARU KABUPATEN SIDOARJO Ningtyas, Aria Setia Ningtiyas; Aria Setia Ningtiyas
Journal of Economic, Business and Accounting Vol 2 No 1 (2026): April
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/n6bsec33

Abstract

The type of research conducted in this thesis, which is field research aimed at seeing the role of MSMEs in boosting the community's economy post-COVID-19 pandemic in Kampung Logam Ngingas, Waru District, Sidoarjo Regency. The data collection technique used in this thesis involves interviews with the owners and employees of metal MSMEs located in Kampung Logam Ngingas. To gather data for the ongoing research, this thesis also uses observation methodology to monitor the situation in the field. The data used in this thesis were obtained from official sites, including those of Waru District, Sidoarjo Regency, and the Central Bureau of Statistics (BPS). The conclusion obtained from the research in this thesis is that there is no significant change in both production output and input. Although experiencing a decline in revenue, the owners of Ngingas metal MSMEs offer metal machine servicing services and sell some of their assets to stay afloat and avoid bankruptcy. These Ngingas metal MSMEs also have a positive impact on the residents of Ngingas village, as many jobs are absorbed, thereby increasing the income of the local community. Although Ngingas metal MSMEs were affected by COVID-19, this did not cause some workers to lose their jobs. This is evidenced by a 1.8% decrease in poverty in that year from the total population.
ANALISIS SWOT DALAM PENGEMBANGAN DESA WISATA DIUKUR DARI TINGKAT KESEJAHTERAAN MASYARAKAT(Studi Kasus Desa Wisata Lontar Sewu Hendrosari) rahmadana, Safira Putri Rahmadana; Safira Putri Rahmadana
Journal of Economic, Business and Accounting Vol 2 No 1 (2026): April
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/q488rz07

Abstract

This study uses SWOT Analysis. This analysis is based on reasoning that can simultaneously minimize weaknesses and threats while still maximizing strengths and opportunities. The researcher also uses the Human Development Index theory to measure the community's welfare after the development of Lontar Sewu Tourism Village, in order to support the findings of the SWOT analysis. Based on the research findings, Lontar Sewu Tourism Village is classified as class I for both internal and external factors (positive, positive). This indicates that the development of Lontar Sewu Tourism Village is strong and has potential, and the strategic recommendations provided are aggressive. Furthermore, the welfare level of the residents of Hendrosari Village also shows changes and is gradually increasing in accordance with what is stated in the Human Development Index theory, namely the Long and Decent Life Indicator, the Knowledge Indicator, and the Decent Standard of Living Indicator. As for the suggestions that can be given as guidelines to the village government and tourism managers, they are to provide regular educational training for business owners, enhance marketing both directly and indirectly, and be able to predict opportunities for high-value products that can be developed and innovated to be able to face competition among tourist destinations.
KONTRIBUSI UMKM TERHADAP PENYERAPAN TENAGA KERJA DAN STABILITAS EKONOMI INDONESIA iwan, Dzikri Darmawan; Dzikri Darmawan
Journal of Economic, Business and Accounting Vol 2 No 1 (2026): April
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/dydecr47

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the Indonesian economy as the backbone supporting the sustainability of the national economy. This study aims to identify the quantitative and qualitative contributions of MSMEs to the labor market, analyze their status as pillars of the national economy, and formulate strategies to strengthen their strengths, thereby supporting overall economic stability. The research method used in this study is a qualitative descriptive method with a literature analysis approach (library research). The results indicate that Micro, Small, and Medium Enterprises (MSMEs) make a significant contribution to the national economy, both in employment absorption and in maintaining Indonesia's economic stability. Based on data analysis, the MSME sector is capable of absorbing approximately 97 percent of the total national workforce, or more than 119 million people by 2025.
DIGITAL BRANDING STRATEGY FOR MSMEs TO INCREASE COMPETITIVENESS IN THE GLOBAL Ashif Syaifullah
Journal of Economic, Business and Accounting Vol 2 No 1 (2026): April
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/7fpbwz84

Abstract

The era of globalization and the digital economy demands that Indonesian MSMEs adopt digital branding strategies to strengthen their competitiveness in the global market, where a strong online presence influences 70% of consumer purchasing decisions through platforms like Instagram and TikTok. Challenges such as low digital literacy, limited capital, and export regulations prevent only 15% of MSMEs from successfully penetrating the international market. This study aims to analyze effective digital branding strategies for MSMEs, encompassing brand identity, content, advertising, and global e-commerce, as well as the enabling and inhibiting factors for sustainable transformation. The study used a qualitative descriptive approach through semi-structured interviews with 10 MSMEs from the fashion, culinary, and craft sectors, supplemented by observations of social media, e-commerce, and secondary data from literature and government reports over three months. Thematic analysis identified strategic patterns, factors, and implications. The results show that integrated strategies such as unique USPs, multilingual SEO, UGC content, micro-influencers, and marketplaces like Etsy tripled revenue and expanded to 10 countries within 1-2 years, supported by access to technology and government training. Inhibiting factors include minimal digital literacy (60% of MSMEs) and export bureaucracy, with implications for increasing visibility by 70%, ROI by 40%, and achieving a target of 30 million digital MSMEs by 2029 through stakeholder synergy.
ENHANCING EXPORT PERFORMANCE OF COASTAL SEAFOOD SMEs THROUGH COLLABORATIVE NETWORKS IN SIDOARJO, INDONESIA Ihsan, Soleh Hanafi Ihsan; Sudarmiatin; Heri Pratikto
Journal of Economic, Business and Accounting Vol 2 No 1 (2026): April
Publisher : PT. Habe Cendekia Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66596/eatzkz93

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a critical role in Indonesia’s economy, particularly in the seafood processing sector. However, these enterprises face significant challenges, including limited access to financing, global market networks, and competitiveness against larger firms. This study explores the socio-economic collaboration between seafood processing MSMEs in Sidoarjo and local stakeholders, including fishers, cooperatives, non-governmental organizations (NGOs), and village governments, in enhancing export performance. Using a qualitative descriptive approach through in-depth interviews and participatory observations, the findings indicate that sustainable and trust-based relationships between MSMEs and fishers are crucial for ensuring high-quality raw materials and competitive products in international markets. Collaboration with NGOs and cooperatives provides capacity-building, training, and improved access to financial resources. Village government support facilitates access to assistance programs, training, and product certification for export purposes. These results suggest that multi-stakeholder collaboration can overcome MSME challenges, expand export opportunities, and strengthen the global competitiveness of processed seafood products. The study offers practical insights for policy interventions aimed at supporting MSME development and international market expansion in the seafood sector.

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