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INDONESIA
Jurnal Kendali Akuntansi
Published by International Forum of Researchers and Lecturers
ISSN : 29864399     EISSN : 29863244     DOI : 10.59581
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Kendali Akuntansi, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh International Forum of Researchers and Lecturers. Jurnal ini menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai bidang Ilmu Ekonomi dan Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Januari, April, Juli dan Oktober. Berikut adalah ruang lingkup Jurnal Akuntan Publik Yaitu: 1 Ekonomi Pembangunan 2 Akuntansi 3 Ekonomi Syariah 4 Perbankan 5 Perpajakan 6 Asuransi Niaga (Kerugian) 7 Notariat 8 Bidang Ekonomi Lain Yang Belum Tercantum
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 211 Documents
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Pengaruh Corporate Social Responsibility dan Ukuran Perusahaan Terhadap Profitabilitas dan Reputasi Perusahaan Sektor Healthcare di Bursa Efek Indonesia Tahun 2020-2024 Neina Nadifa Balqis
Jurnal Kendali Akuntansi Vol. 4 No. 3 (2026): Juli: Jurnal Kendali Akuntansi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jka-widyakarya.v4i3.6429

Abstract

Changes in the healthcare sector during the 2020–2024 period have increased the pressure on companies not only to improve their financial performance but also to demonstrate social responsibility as a means of building trust and reputation among stakeholders. This study aims to analyze the influence of Corporate Social Responsibility (CSR) and firm size on the profitability and reputation of healthcare companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The study employs a quantitative approach using purposive sampling, resulting in a sample of 7 companies with a total of 31 observations after outlier removal. The data were analyzed using multiple linear regression. The results indicate that Corporate Social Responsibility has a positive effect on profitability, while firm size has a negative effect on profitability. Meanwhile, Corporate Social Responsibility and firm size do not have a significant effect on corporate reputation. These findings suggest that the disclosure of Corporate Social Responsibility is more effective in improving financial performance than in building corporate reputation, whereas the size of a company’s assets has not yet been shown to enhance market perceptions. This study implies that companies need to strategically optimize the implementation and disclosure of Corporate Social Responsibility and enhance other factors beyond company size to strengthen corporate reputation.

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