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Jurnal Manajemen Kreatif dan Inovasi
Published by International Forum of Researchers and Lecturers
ISSN : 29864402     EISSN : 29863260     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus Jurnal Manajemen Kreatif dan Inovasi berfokus pada publikasi karya ilmiah di bidang manajemen yang menekankan pada kreativitas, inovasi, dan kewirausahaan dalam konteks organisasi, bisnis, industri kreatif, dan sektor publik. Jurnal ini bertujuan mendorong pengembangan teori dan praktik manajemen yang adaptif, inovatif, dan berkelanjutan. Ruang Lingkup Ruang lingkup Jurnal Manajemen Kreatif dan Inovasi mencakup kajian dan penelitian terkait: Manajemen kreativitas, inovasi, dan kewirausahaan Strategi bisnis, kepemimpinan, dan pengembangan organisasi inovatif Manajemen sumber daya manusia, pemasaran, dan transformasi digital Ekonomi kreatif, UMKM, serta inovasi berbasis lokal dan sosial
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 268 Documents
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Pengaruh Influencer dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Bika Ambon Ahun di Kota Medan
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5998

Abstract

This study aims to analyze the influence of influencers and electronic word of mouth (e-WOM) on the purchase decision of Bika Ambon Ahun in Medan City. The rapid development of social media has transformed how consumers obtain information and make purchasing decisions, making influencers and e-WOM essential components in shaping consumer perceptions and behavior. This research employs an associative quantitative method with data collected through questionnaires distributed to consumers who were familiar with the product through social media. The data were analyzed using partial (t-test) and simultaneous (F-test) analyses to examine the strength of the relationship between the independent variables and the purchase decision. The findings indicate that influencers have a positive and significant effect on purchase decisions, as consumers perceive influencer review content to be credible, engaging, and persuasive. Likewise, e-WOM demonstrates a positive and significant influence, supported by consumer trust in online reviews, comments, and recommendations that serve as strong social proof before making a purchase. Simultaneously, both influencers and e-WOM contribute 68.4% to the variation in purchase decisions, while the remaining 31.6% is influenced by other external factors. These results emphasize that the combined influence of influencers and e-WOM generates a synergistic effect that strengthens consumer interest, trust, and confidence in purchasing local products such as Bika Ambon Ahun. The study implies the importance for businesses to optimize digital marketing strategies by collaborating with credible influencers and encouraging positive online reviews as a means to reinforce consumer purchase decisions.
Pengaruh Diferensiasi Produk dan Inovasi Produk terhadap Keunggulan Bersaing Motor Honda Beat Street di Kota Medan
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5999

Abstract

This study aims to analyze the effect of product differentiation and product innovation on the competitive advantage of the Honda Beat Street motorcycle in Medan City. The research employed a quantitative method with an associative approach, involving 97 respondents who are users of Honda Beat Street. Data were collected through questionnaires and analyzed using validity tests, reliability tests, multiple linear regression, t-tests, and F-tests. The results show that product differentiation has a positive and significant effect on competitive advantage, with durability emerging as the most dominant indicator. Product innovation also has a positive and significant effect, with product design being the highest-rated indicator. Simultaneously, both differentiation and innovation significantly influence competitive advantage, as indicated by an Adjusted R Square value of 59.1%. These findings indicate that Honda’s differentiation and innovation strategies play an important role in strengthening the competitive position of Honda Beat Street in the Medan market. The study suggests that the company should enhance stylistic elements, enrich product variations, and consistently improve innovation to maintain relevance and competitiveness.  
Analisis Likuiditas, Solvabilitas, dan Profitabilitas sebagai Indikator Kinerja Keuangan PT Indofood Sukses Makmur Tbk Periode 2019-2023 M Juni Azka An-nur; Neni Rakhmawati
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.6056

Abstract

This study was conducted with the aim of evaluating the dynamics of the financial condition of PT Indofood Sukses Makmur Tbk over a five-year period, namely from 2019 to 2023. This writing applies a quantitative descriptive methodology sourced from secondary data through audited annual financial reports. The main instruments in this data analysis include three pillars of financial ratios: Current Ratio (CR) as a representation of the liquidity aspect, Debt to Asset Ratio (DAR) to measure the level of solvency, and Return on Equity (ROE) as a benchmark for the effectiveness of the company's profitability. Through annual calculations and trend analysis, this study captures the development of the issuer's performance longitudinally. The results of the observation show a significant strengthening in the company's liquidity position, where the Current Ratio jumped from 127% in 2019 to 192% at the end of the 2023 period. In line with that, the solvency profile shows fundamental improvements; Debt reliance, which had reached 51% in mid-2020-2021, was successfully reduced to 46% in 2023. Meanwhile, the company's profitability demonstrated stable resilience, with a consistent ROE of 10% to 13%, despite fluctuations due to operational cost dynamics. Overall, PT Indofood Sukses Makmur Tbk demonstrated excellent financial health through strategic capital and asset management. As a sustainability measure, management is advised to continue optimizing current assets and tightening cost efficiency to secure future profit margins.
Pengaruh Likuiditas, Efisiensi Aset, dan Struktur Modal terhadap Profitabilitas pada Perusahaan Farmasi Manufaktur di BEI Julita Julita; M. Edo S. Siregar; Dicky Iranto
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 2 (2026): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i2.5929

Abstract

The purpose of this study is to analyze the effect of liquidity, asset efficiency, and capital structure on profitability in pharmaceutical manufacturing companies listed on the Indonesia Stock Exchange, using Return on Invested Capital (ROIC) as an investment-based profitability indicator. This research employs secondary data from the annual financial statements of pharmaceutical manufacturing companies over a specific period, with multiple linear regression analysis and robust models to ensure model feasibility. The results indicate that liquidity has no effect on profitability. Asset efficiency has a significant negative effect, reflecting the characteristics of the pharmaceutical industry with its high asset intensity. Capital structure has a significant positive effect on profitability, suggesting that measured use of debt can enhance the company’s return on investment. These findings provide theoretical contributions by enriching the literature on investment-based profitability determinants and practical implications for corporate management, investors, and stakeholders in understanding internal factors that influence the financial performance of pharmaceutical companies in Indonesia.
Pengaruh Green Accounting dan Carbon Emission Disclosure terhadap Nilai Perusahaan (Studi Empiris Perusahaan Emiten Sawit Yang Terdaftar di BEI dan Mengikuti Program Proper Periode Tahun 2020-2024)
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 2 (2026): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i2.6123

Abstract

This study aims to analyze the effect of green accounting and carbon emission disclosure on firm value in palm oil sector issuers listed on the Indonesia Stock Exchange (IDX) and participating in the PROPER program during the 2020–2024 period. Green accounting is proxied using the PROPER rating, which reflects a company's environmental management performance, while carbon emission disclosure is measured based on the level of carbon emission disclosure in the company's annual report or sustainability report. This study uses a quantitative approach with panel data regression analysis. The sampling technique used was purposive sampling, with the criteria being palm oil companies listed on the IDX, participating in PROPER, and consistently publishing annual reports throughout the study period. The data used are secondary data obtained from financial reports, sustainability reports, and official publications related to PROPER. The results are expected to show that the implementation of green accounting has a positive effect on firm value, as it reflects the company's commitment to sustainability and increases investor confidence. Furthermore, carbon emission disclosure is expected to have a positive effect on firm value, depending on market perception and the quality of environmental information disclosure. This research is expected to contribute to the development of environmental accounting literature and serve as a reference for regulators, investors, and company management in improving transparency and environmental performance to create sustainable corporate value.
Analisis Hubungan Good Corporate Governance dengan Efektifitas Corporate Social Responsibity (CSR) Pada Bank Syariah Indonesia Septian, Ilham; Ania Kurnia; Taufiq Ramadhan; Vicy Andriany
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6340

Abstract

This study aims to analyze the effectiveness of Corporate Social Responsibility (CSR) implementation at PT Bank Syariah Indonesia (BSI) and examine its relationship with the application of Good Corporate Governance (GCG). The research employs a qualitative method using a literature review approach by analyzing relevant scientific sources on CSR and GCG. The findings indicate that CSR implementation at BSI still faces challenges in program effectiveness, targeting accuracy, and alignment with community needs. The allocation of CSR funds, which tends to prioritize sports activities, national events, and ceremonial programs, suggests that the impact on economically vulnerable communities remains indirect and less optimal. This condition reflects the tendency toward symbolic CSR practices, where initiatives are oriented more toward corporate image and legitimacy than toward generating sustainable social impact. Furthermore, the study reveals that the quality of GCG implementation significantly influences CSR effectiveness, particularly regarding transparency, accountability, responsibility, and stakeholder involvement in planning and implementation. Therefore, strengthening GCG principles is essential to improve CSR planning, execution, and evaluation so that programs become more targeted, measurable, and sustainable, while contributing to theoretical understanding of CSR and GCG linkage and offering practical recommendations for companies to enhance accountability and social value creation effectively sustainably.
The Gen Z Effect: Bagaimana Generasi Baru Mengubah Paradigma Manajemen Modern Devi Aprilia Effendi; Naysilla Nursanti Sulaeman; Syifa Aulia Putri; Sri Mulyeni
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6391

Abstract

Kemajuan pesat teknologi digital dan perubahan sosial yang berkelanjutan telah mendorong transformasi signifikan di tempat kerja modern. Munculnya Generasi Z, kelompok yang tumbuh di era digital, memperkenalkan karakteristik yang berbeda dibandingkan generasi sebelumnya, khususnya dalam hal pola pikir, preferensi kerja, dan pemanfaatan teknologi. Pergeseran ini mengharuskan organisasi untuk menyesuaikan paradigma manajemen mereka agar tetap relevan dan kompetitif. Studi ini bertujuan untuk menganalisis bagaimana karakteristik Generasi Z memengaruhi perubahan dalam paradigma manajemen modern. Penelitian ini menggunakan metode tinjauan pustaka dengan meneliti berbagai sumber ilmiah, termasuk jurnal, laporan penelitian, dan publikasi kredibel yang diterbitkan antara tahun 2018 dan 2026. Data dianalisis secara deskriptif untuk mengidentifikasi pola, tren, dan hubungan antara karakteristik Generasi Z dan praktik manajemen kontemporer. Temuan menunjukkan bahwa Generasi Z cenderung menghargai fleksibilitas kerja, penggunaan teknologi digital, dan lingkungan kerja yang kolaboratif dan terbuka. Selain itu, generasi ini menekankan pentingnya keseimbangan kehidupan kerja dan pekerjaan yang bermakna. Perubahan ini mendorong organisasi untuk mengadopsi pendekatan manajemen yang lebih gesit, meningkatkan kepemimpinan partisipatif, dan memanfaatkan teknologi dalam manajemen sumber daya manusia. Kesimpulannya, Generasi Z memainkan peran penting dalam mendorong transformasi paradigma manajemen modern. Organisasi perlu beradaptasi dengan karakteristik generasi ini melalui inovasi, fleksibilitas, dan penggunaan teknologi yang efektif agar dapat bertahan dan berkembang di era digital.  
Analisis Literasi Keuangan dan Gaya Hidup dalam Manajemen Keuangan Generasi Z di Era Pinjaman Online Natasya Alisya Putri; Salsa Nur Haifa; Vionalizta Aureva Maharani; Sri Mulyeni
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6392

Abstract

Perkembangan teknologi keuangan (fintech) telah menghasilkan perubahan besar dalam sistem dan perilaku keuangan masyarakat, terutama di kalangan Generasi Z di era digital. Berbagai layanan keuangan seperti pembayaran elektronik, investasi melalui aplikasi, dan pinjaman online. Kondisi ini mendorong peningkatan aktivitas keuangan di kalangan Generasi Z, tetapi juga menimbulkan potensi risiko jika tidak diimbangi dengan pemahaman keuangan yang memadai. Keterbatasan literasi keuangan dapat menyebabkan individu kurang mampu mengelola pengeluaran dan membuat keputusan keuangan yang tepat. Studi ini meneliti hubungan antara literasi keuangan dan gaya hidup dalam mengelola keuangan Generasi Z di era digital. Metode yang digunakan dalam penelitian ini adalah kualitatif melalui studi literatur dengan meninjau literatur dari berbagai sumber ilmiah yang relevan, seperti jurnal dan publikasi akademik. Hasil penelitian menunjukkan bahwa tingkat literasi keuangan memengaruhi kemampuan individu untuk merencanakan, mengelola, dan menilai penggunaan keuangan. Namun, pada kenyataannya, masih ada sebagian Generasi Z yang belum memiliki pemahaman keuangan yang baik, sehingga mereka cenderung menggunakan layanan keuangan, terutama pinjaman online tanpa pertimbangan yang matang. Selain itu, pola gaya hidup yang dipengaruhi oleh perkembangan media sosial dan tren digital juga berkontribusi pada perilaku konsumsi berlebihan. Fenomena seperti keinginan untuk mengikuti tren dapat menyebabkan pembelian impulsif, yang dapat berdampak pada kesejahteraan finansial. Oleh karena itu, meningkatkan literasi keuangan sangat penting bagi Generasi Z untuk mengelola keuangan mereka dengan lebih bijak, memanfaatkan teknologi secara efektif, dan mencapai stabilitas keuangan di masa depan.
Pengaruh Literasi Keuangan dan Fear of Missing Out (FoMO) terhadap Gaya Hidup Konsumtif Muhamad Radit; Indra Andriyana; M. Azka Irawan; Sri Mulyeni
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6393

Abstract

The massive penetration of social media and e-commerce has fundamentally transformed the shopping habits of society, particularly among university students and Generation Z. Relentless promotional bombardments, coupled with the accessibility of "buy now, pay later" payment features, have made them increasingly prone to impulsive buying without careful consideration. Furthermore, the immense psychological urge to maintain a social presence and the (Fomo) make consumptive behavior in the digital space increasingly difficult to control. This study aims to investigate the development of this consumptive lifestyle in the modern era through a qualitative approach. A literature review design was applied, relying on relevant scientific journals and academic theses. The results of the analysis clearly indicate that Fomo drives individuals to prioritize emotional impulses for social validation over the actual utility of the purchased goods. While financial literacy has proven to act as a natural constraint against wasteful spending, theoretical financial knowledge often collapses under the weight of peer pressure and the allure of instant digital credit. In conclusion, the younger generation requires more than merely theoretical financial understanding; they need emotional discipline and the ability to filter social media influences to avoid falling into the trap of future debt.
Analisis Perubahan Harga iPhone dan Gaya Hidup terhadap Keputusan Pembelian Siti Auritsa Khoiriah; Sri Putri Rahayu; Sri Mulyeni
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6394

Abstract

Business competition has become increasingly intense, requiring companies to understand consumer behavior more deeply, especially in the smartphone industry. The iPhone, as a premium product, presents a unique phenomenon in which price increases do not necessarily reduce consumer interest but instead strengthen perceptions of exclusivity and social prestige. This study aims to analyze the influence of price changes and lifestyle on iPhone purchase decisions. The research method applied is a literature study with a qualitative approach, by collecting and analyzing relevant journals and scientific articles related to consumer behavior, price, and lifestyle. The findings reveal that most studies confirm that both price and lifestyle have a positive and significant effect on iPhone purchase decisions, although some variations exist where either price or lifestyle shows no significant impact. Consumers are found to consider not only the functional aspects of the product but also its symbolic and social values. High prices are often perceived as indicators of quality and prestige, while modern lifestyles and social media trends position the iPhone as a status symbol and part of self-identity, particularly among younger generations. In conclusion, iPhone purchase decisions are not solely driven by economic factors but are also influenced by psychological and social dimensions. Therefore, producers must maintain product quality and strong brand image while adapting marketing strategies to evolving consumer lifestyles.

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