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INDONESIA
Jurnal Manajemen Kreatif dan Inovasi
Published by International Forum of Researchers and Lecturers
ISSN : 29864402     EISSN : 29863260     DOI : 10.59581
Core Subject : Science,
Decision Sciences, Operations Research & Management
Fokus Jurnal Manajemen Kreatif dan Inovasi berfokus pada publikasi karya ilmiah di bidang manajemen yang menekankan pada kreativitas, inovasi, dan kewirausahaan dalam konteks organisasi, bisnis, industri kreatif, dan sektor publik. Jurnal ini bertujuan mendorong pengembangan teori dan praktik manajemen yang adaptif, inovatif, dan berkelanjutan. Ruang Lingkup Ruang lingkup Jurnal Manajemen Kreatif dan Inovasi mencakup kajian dan penelitian terkait: Manajemen kreativitas, inovasi, dan kewirausahaan Strategi bisnis, kepemimpinan, dan pengembangan organisasi inovatif Manajemen sumber daya manusia, pemasaran, dan transformasi digital Ekonomi kreatif, UMKM, serta inovasi berbasis lokal dan sosial
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
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Pengaruh Influencer dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Bika Ambon Ahun di Kota Medan
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5998

Abstract

This study aims to analyze the influence of influencers and electronic word of mouth (e-WOM) on the purchase decision of Bika Ambon Ahun in Medan City. The rapid development of social media has transformed how consumers obtain information and make purchasing decisions, making influencers and e-WOM essential components in shaping consumer perceptions and behavior. This research employs an associative quantitative method with data collected through questionnaires distributed to consumers who were familiar with the product through social media. The data were analyzed using partial (t-test) and simultaneous (F-test) analyses to examine the strength of the relationship between the independent variables and the purchase decision. The findings indicate that influencers have a positive and significant effect on purchase decisions, as consumers perceive influencer review content to be credible, engaging, and persuasive. Likewise, e-WOM demonstrates a positive and significant influence, supported by consumer trust in online reviews, comments, and recommendations that serve as strong social proof before making a purchase. Simultaneously, both influencers and e-WOM contribute 68.4% to the variation in purchase decisions, while the remaining 31.6% is influenced by other external factors. These results emphasize that the combined influence of influencers and e-WOM generates a synergistic effect that strengthens consumer interest, trust, and confidence in purchasing local products such as Bika Ambon Ahun. The study implies the importance for businesses to optimize digital marketing strategies by collaborating with credible influencers and encouraging positive online reviews as a means to reinforce consumer purchase decisions.
Pengaruh Diferensiasi Produk dan Inovasi Produk terhadap Keunggulan Bersaing Motor Honda Beat Street di Kota Medan
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.5999

Abstract

This study aims to analyze the effect of product differentiation and product innovation on the competitive advantage of the Honda Beat Street motorcycle in Medan City. The research employed a quantitative method with an associative approach, involving 97 respondents who are users of Honda Beat Street. Data were collected through questionnaires and analyzed using validity tests, reliability tests, multiple linear regression, t-tests, and F-tests. The results show that product differentiation has a positive and significant effect on competitive advantage, with durability emerging as the most dominant indicator. Product innovation also has a positive and significant effect, with product design being the highest-rated indicator. Simultaneously, both differentiation and innovation significantly influence competitive advantage, as indicated by an Adjusted R Square value of 59.1%. These findings indicate that Honda’s differentiation and innovation strategies play an important role in strengthening the competitive position of Honda Beat Street in the Medan market. The study suggests that the company should enhance stylistic elements, enrich product variations, and consistently improve innovation to maintain relevance and competitiveness.  
Analisis Likuiditas, Solvabilitas, dan Profitabilitas sebagai Indikator Kinerja Keuangan PT Indofood Sukses Makmur Tbk Periode 2019-2023 M Juni Azka An-nur; Neni Rakhmawati
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 1 (2026): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i1.6056

Abstract

This study was conducted with the aim of evaluating the dynamics of the financial condition of PT Indofood Sukses Makmur Tbk over a five-year period, namely from 2019 to 2023. This writing applies a quantitative descriptive methodology sourced from secondary data through audited annual financial reports. The main instruments in this data analysis include three pillars of financial ratios: Current Ratio (CR) as a representation of the liquidity aspect, Debt to Asset Ratio (DAR) to measure the level of solvency, and Return on Equity (ROE) as a benchmark for the effectiveness of the company's profitability. Through annual calculations and trend analysis, this study captures the development of the issuer's performance longitudinally. The results of the observation show a significant strengthening in the company's liquidity position, where the Current Ratio jumped from 127% in 2019 to 192% at the end of the 2023 period. In line with that, the solvency profile shows fundamental improvements; Debt reliance, which had reached 51% in mid-2020-2021, was successfully reduced to 46% in 2023. Meanwhile, the company's profitability demonstrated stable resilience, with a consistent ROE of 10% to 13%, despite fluctuations due to operational cost dynamics. Overall, PT Indofood Sukses Makmur Tbk demonstrated excellent financial health through strategic capital and asset management. As a sustainability measure, management is advised to continue optimizing current assets and tightening cost efficiency to secure future profit margins.

Page 25 of 25 | Total Record : 243

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