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Smart International Management Journal (SIMJ)
Published by CV. HEI Publishing Indonesia
ISSN : -     EISSN : 30480019     DOI : http://dx.doi.org/10.70076/heipub
Core Subject : Science,
Decision Sciences, Operations Research & Management
Smart International Management Journal (SIMJ), is a peer-reviewed academic journal that publishes high-quality research articles, literature reviews, and case studies in the field of management and business studies. The journal provides a platform for researchers, academics, and practitioners to exchange ideas, empirical findings, and innovative insights that contribute to the advancement of management theory and professional practice. The scope of SIMJ covers a wide range of topics, including strategic management, financial management, human resource management, marketing, operations and supply chain management, entrepreneurship, organizational behavior, innovation management, and business ethics. The journal particularly welcomes studies that link management theory to real-world practice and address current organizational and industrial challenges at both national and international levels. To ensure academic rigor and quality, SIMJ applies a double-blind peer review process. The journal encourages interdisciplinary research and promotes collaboration among scholars and institutions worldwide. SIMJ is indexed in reputable databases, including ICI Copernicus, Google Scholar, GARUDA, Crossref, and others. The journal is published four times a year, in March, June, September, and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 3 (2025): September 2025" : 5 Documents clear
Year-End Closing Strategy Assessment and Employee Performance Assessment in Food and Beverage Industry Companies Nurul Fatwa Hasan
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.77

Abstract

The food and beverage industry faces intense competition and operational complexity, particularly during year-end closing periods. This study examines the impact of year-end closing strategies and employee performance evaluation on operational efficiency and financial performance. A mixed methods approach was applied, combining quantitative surveys of managers and employees, qualitative in-depth interviews, and secondary financial data analysis. Quantitative data were analyzed using descriptive statistics and regression analysis, while qualitative data were processed through thematic coding. The results indicate that effective year-end closing strategies significantly improve operational efficiency, employee productivity, and achievement of business targets. The integration of closing strategies and performance evaluation also has a positive impact on financial performance, reflected by an average return on investment (ROI) of 12.3%. Best practices identified include interdepartmental coordination, technology utilization, and continuous performance monitoring. However, challenges such as reliance on manual systems and inconsistent appraisal standards remain. This study provides empirical evidence that aligning strategic management and human resource management enhances sustainability and competitiveness in the food and beverage industry.
Analysis of the Influence of Service Quality, Price, and Facilities on Customer Satisfaction: A Case Study at PT. J&T Express Mohamad Subroto Alirejo
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.113

Abstract

Customer satisfaction is a key indicator of long-term success in the logistics industry. This study aims to empirically examine the simultaneous influence of service quality, price, and facilities on customer satisfaction among PT's customers. J&T Express, a major courier company operating amid Indonesia’s rapid e-commerce expansion. Data were collected from 200 active customers via a quantitative, cross-sectional survey. Service quality was measured using an adaptation of the five SERVQUAL dimensions. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4.0. Results indicate service quality is the strongest predictor of customer satisfaction (β = 0.46, p < 0.001), followed by price (β = 0.32, p = 0.004) and facilities (β = 0.21, p = 0.012). The structural model explains 62% of the variance in customer satisfaction (R² = 0.62). Further analysis revealed that responsiveness and tangibles were the most influential subdimensions of service quality. These findings suggest that PT. J&T Express should prioritize improving service responsiveness and physical service evidence while maintaining competitive pricing. This study provides empirical evidence on the relative importance of satisfaction determinants in the courier service industry and offers practical guidance for enhancing services.
The Influence of Product Quality, Brand Image, and Brand Ambassador on Skincare Purchase Decisions with Trust as a Mediating Variable among Generation Z Marlina Pancawati; Dahlia Arbianti
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.147

Abstract

The study examines Trust as a mediating factor influencing the impact of Product Quality, Brand Image, and Brand Ambassador on skincare Purchase Decisions among Generation Z consumers in Indonesia. Given Gen Z's digital immersion and exposure to influencers, non-functional elements like brand image and ambassador trust are as vital as product quality. Using a quantitative causal-mediation design with 400 Gen Z respondents from Jabodetabek, data were analyzed through PLS-SEM. Results show Product Quality and Brand Image directly and positively influence Trust and Purchase Decisions, while Brand Ambassador affects Purchasing only through Trust. This confirms Trust mediates all relationships significantly, highlighting brand credibility's key role beyond BPOM certification and celebrity endorsement in securing Gen Z loyalty. The study advises skincare brands to balance investments across product quality, brand image, and ambassador engagement strategically.
Personal Selling and Digital Marketing as Key Factors in Enhancing Customer Satisfaction through Perceived Value in Automobile Purchases Fatma Rasyifa; Sri Nurindah Sari
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.148

Abstract

This study examines Personal Selling and Digital Marketing as key factors that increase Customer Satisfaction through Perceived Value in automobile purchases. It uses a quantitative causal approach on data from 400 new car buyers in DKI Jakarta and West Java. Using PLS-SEM, the results confirm that both Personal Selling and Digital Marketing strongly affect Perceived Value. Perceived Value, in turn, enhances Customer Satisfaction. Digital Marketing’s effect on satisfaction is fully mediated by Perceived Value, highlighting the need for digital efforts to foster perceived benefits beyond sales. The study emphasizes integrating digital marketing data into CRM for personalized sales and smooth customer experiences bridging online and offline channels. These findings provide practical guidance for automotive marketers to improve phygital marketing strategies and customer value.
Evaluation of the Influence of E-Service Quality and E-Trust on Customer Loyalty in Digital Banking Services: Evidence from Indonesian State-Owned Banks (BUMN) Asri Cahya Mardhatilah; Dita Novia Awalia
Smart International Management Journal Vol 2 No 3 (2025): September 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i3.149

Abstract

The rapid advancement of digital transformation has intensified competition among Indonesian State-Owned Banks (BUMN), making digital banking services a strategic focus for sustaining customer loyalty. This study investigates the simultaneous and partial effects of Electronic Service Quality (E-Service Quality) and Electronic Trust (E-Trust) on Customer Loyalty in BUMN digital banking. A quantitative approach is employed using secondary panel data from 2020–2024 obtained from Bank Indonesia (BI), the Financial Services Authority (OJK), and the Indonesia Stock Exchange (BEI). Customer Loyalty is proxied by third-party fund (DPK) growth and digital transaction volumes, while E-Service Quality is represented by customer complaint data reported to OJK. Panel data regression analysis reveals that both E-Service Quality and E-Trust have a positive and statistically significant effect on Customer Loyalty. Importantly, E-Trust demonstrates a stronger influence, emphasizing the critical role of customer confidence in digital banking retention. These findings highlight the need for BUMN banks to improve system reliability and user experience while prioritizing transparency, data security, and regulatory compliance. This study contributes to the digital banking literature by integrating regulatory-based indicators with customer loyalty outcomes.

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