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Elida Ziaul Huda
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Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2022): Wiranomika" : 5 Documents clear
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PENGGUNAAN E-COMMERCE DI ERA PANDEMI COVID-19 (Studi Kasus Pada Mahasiswa STIE Wijaya Mulya Surakarta) Edi Purwanto; Santoso Tri Prabawa; Tetyaranisa Kartika
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to determine the variables of Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) that affect Consumer Buying Interest (Y) towards the use of e-commerce in the era of the covid-19 pandemic. This study used multiple linear regression which was analyzed using IBM SPSS 25 software, while the results of the regression equation obtained were Y =3.310 + 0.248 X1 + 0.105 X2 + 0.551 X3 + e. The data used is primary data using the entire population with the number of respondents as many as sixty-six students of STIE Wijaya Mulya Surakarta class of 2020/2021 Accounting and Management study program. The findings indicate that the Lifestyle variable (X1) tcount (2.526) > ttable (1.55), the hypothesis is accepted, which means that there is a partially significant effect on Consumer Buying Interest (Y). Perceived Behavioral Control (X2) tcount (1.133) < ttable (1.55), the hypothesis is rejected, which means that there is no partially significant effect on Consumer Buying Interest (Y). Motivation (X3) tcount (4.899) > ttable (1.55), the hypothesis is accepted, which means that there is a partially significant effect on Consumer Buying Interest (Y) on the use of e-commerce in the era of the covid-19 pandemic. The results of the F test obtained Fcount (20.946) > Ftable (9.3), the hypothesis is rejected, which means that there is a simultaneous significant effect of Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) variables on Consumer Buying Interest (Y). Of the three independent variables the most dominant is Motivation (X3) where the value of tcount is (4,899) > ttable (1,55), meaning that the hypothesis is proven true. From the Coefficient of Determination test (R2), the results are 0.503 (50.3 %), proving that the variable of Consumer Buying Interest (Y) is influenced by Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) variables. influenced by other factors. Keywords : Lifestyle, Perceived Behavioral Control, Motivation, and Consumer Buying Interest
Analisis Pola Konsumsi Rumah Tangga Di Tengah Pandemi Covid-19 Studi Kasus Di Desa Giriroto Kecamatan Ngemplak Kabupaten Boyolali MG. Sukamdiani; Ngaisah Ngaisah; Choirun Anisa Nur Intani
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to determine the effect of income, number of dependents of family members and education level on household consumption patterns. The data used in this study are primary data collected from qustionnaires to 154 respondents in the Giriroto Village community. With the sampling technique using the Purposive Sampling Technique. The data processing method uses the Multiple Linier Regression method. The results of data analysis in the study, namely, Y = 19,707 + 0,464X1 + ,105X2 + 0,277X3 + e, explaining that there is a positive influence of income on household consumption patterns, this is evidenced by the t-count value of 5,685 with a value the significance of 0,000 ( 0,000˂ 0,05 ) and the regression coefficient of 0,464, the t-test related to the number of dependents of family members, there is a positive effect of the number of dependents of family members on the pattern of household consumption butnot significant, this is evidenced by the t-count value of 1,040with a significance value of 0,300 (0,300 ˃ 0,05 ) and a regression coefficient of 0,105. The t-test related to education level has a positive but not significant effect, this is evidenced by the t-count value of 2,393 with a significance value of 0,018 ( 0,018 ˃ 0,05 ) and the regression coefficient is 0,277. The F test related to income, number of dependents of family members and education level, simultaneously has no effect on household consumption patterns, this is evidenced by the calculated F value of 13,696with a significance value of 0,000 (0,000˂ 0,05). The coefficient of determination is 21.5% the dependet variable is the Household Consumption Pattern (Y) explained by Income, Number of Dependent Family Members and Education Level, while the remaining 78.5% is influenced by other factors such as Taste, Wealth, Interest Rate, etc.Keyword : Household Consumtion Pattern, Income, Number of Dependent Members Family, and Education Level.
Analisis Pengaruh Brand Ambassador, Advertising Campaign Serta Country Of Origin Terhadap Minat Beli Pada Produk Nu Green Tea Retnoning Ambarwati; MG Sukamdiani
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to analyze the influence of brand ambassadors, advertising campaigns, and country of origin toward buying interest of Nu Green Tea. The data source of this research is primary data from the sample, Twitter usser who has buy Nu Green Tea. And the data collection was performed using purposive sampling by distributing questionnaires to 100 respondents. Data has been processed using SPSS Program. The results of this study indicate that: (1) there are partial effects of the brand ambassador (x1), advertising campaign (x2) and the country of origin for the purchasing (y) interest in nu green tea (2), advertaising campaign (x1) and the country of origin (3) toward the buying of nu green tea (3) the most dominant variable for buying (y) in nu green tea is the brand ambassador (x1)Keywords: brand ambassador, advertising campaign, country of origin, buying interest.
Analisis Pengaruh Produk, Harga, Promosi dan Lokasi Terhadap Keputusan Pembeli Di PT. Dimensi Putra Mandiri Colomadu Karanganyar Ngaisah Ngaisah; MG Sukamdiani; Pipit Tri Fati’ah
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to determine the effect of the product, price, promotion, and place of purchasing decisions at PT Dimensi Putra Mandiri Colomadu Karanganyar. The independent variable are product, price promotion, and place affect the purchase decision as the dependent variable. The population in this study are customers PT Dimensi Putra Mandiri. Samples were taken of 100 respondents using a random sampling technique. Data was collected using a survey method through questionnaires filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes the validity test, reliability test, hypothesis testing through the F test and t test, and coefficient of determination analysis (R²). Based result, obtained regression equation: Y = 1,693 + 0,202X1+ 0,484X2 + 0,147X3+ 0,081X4. Based on statical data analysis, the indicators in this research is valid and the variables are reliable. Individually, the variables have greater influence is price with the regression coefficient 0,484, followed by the product variable with a regression coefficient 0,202, promotion 0,147 and the variable have the negative influence is place with the regression coefficient 0,081. The computation of hypothesis using the t test showed that the variable product and promotion in meticulous proved significant. And the variable price and place not significantly influence the purchase decision variables. Then through the F test can be know that the independent variable is feasible to test purchasing dependent variable. Figures adjusted R square of 0,849 indicates that variable of purchasing decision can be explained by four independent variables in the regression quotation. The remaining 15,1% is explained by other variable out side of the three variables used in this research.Key word : Purchasing Decisions, Product, Price, Promotion, Place
Pengaruh Ukuran Perusahaan, Likuiditas, dan Profitabilitas terhadap Audit Report Lag pada Perusahaan Semen yang Go Public di Bursa Efek Indonesia Dian Noor Citra Perdana; Agus Setyo Utomo; Erna Wati
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

Timeliness in the submission of financial statements is very important for report users. Timeliness in the submission of financial statements can affect the relevance of the financial information presented. Information in financial statements is said to be relevant if the information is submitted in a timely manner and has benefits for users of financial statement information.This study aims to determine the effect of firm size, liquidity, and profitability on audit report lag in cement companies that go public on the Indonesia Stock Exchange.The results of the coefficient of determination test show that 9.9% of audit report lag is influenced by three variables, namely company size, liquidity, and profitability, while the remaining 90.1% is influenced by other variables outside of the research that has been done. From the calculation results obtained F value of 1.622 with a significance of 0.229 more than 0.05 which indicates that the variables of firm size, liquidity, and profitability have no significant effect simultaneously or together on audit report lag. While the results of the t test show that the variables of firm size, liquidity, and profitability partially have no effect on audit report lag with values of 1.851, 0.781, -1.329. Liquidity is not the most influential variable on audit report lag.Keywords : Audit Report Lag, Company Size, Likuidity, Profitability

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