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Elida Ziaul Huda
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Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 3 (2025): Wiranomika" : 6 Documents clear
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA SISTEM INFORMASI AKUNTANSI PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) DI KABUPATEN KLATEN Arwani Windyas; Muhammad Hasan Ma’ruf; Wikan Budi Utami
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This research was conducted with the aim to determine user engagement, education and traininng programs, personal skills and training programs, persnonal skills and high technology. This research was conducted at PDAM Klaten Regency with a total sample of 50. This type of research is quantitative and based on primary data. Sampling technique using saturated sampling method. Methods of data collection with a list of questions data analysis methode using descriptive statistics, validity test, reliability test and classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test. Testing the hypothesis using the F test, t test, and test the coefficient of determination. The results of this study are partial user involvement does not affect the performance of accounting information systems, educational programs and educational levels are not affect the performance of accounting information systems, personal technical skills do not affect the performance of accounting information systems and above management support has a significant impact on accounting information systems.
PENGARUH UKURAN PERUSAHAAN, LIKUIDITAS, DAN LEVERAGE TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN DI BEI PERIODE 2019-2021 Stevani Widowati; Ahmad Husin; Santosa Tri Prabawa
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

The purpose of this study was to determine the effect of company size, liquidity, and leverage on financial performance in food and beverage sub-sector companies on the Indonesia Stock Exchange (IDX) for the period 2019 – 2021. This type of research uses quantitative descriptive analysis. The sampling method uses a purposive sampling method. Based on predetermined criteria, a sample of 14 companies in the food and beverage sub-sector was obtained. The analysis technique used is classical assumption testing, multiple linear regression analysis, hypothesis testing using the SPSS application. The results of the research show that the t test calculation (partial) shows that company size has a significance value of 0.025<0.05. Liquidity has a significance value of 0.001<0.05 leverage has a significance value of 0.299>0.05. Meanwhile, the results of the F test calculation (simultaneous) show a significance value of 0.003≤0.05. Based on the test results, it can be concluded that company size partially affects financial performance, liquidity partially affects financial performance, and leverage partially does not affect financial performance. Meanwhile, simultaneously between firm size, liquidity, leverage have an influence on financial performance. Keywords : Company Size, Liquidity, Leverage, Financial Performance
ANALISIS PENGARUH KUALITAS PELAYANAN KUALITAS, KUALITAS PRODUK, HARGA PRODUK TERHADAP KEPUASAN PELANGGAN DI PENJAHIT REZKY TEXTILE & TAILOR SURAKARTA Ika Choirun Nisa
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to determine the effect of Service Quality (X_1), Product Quality (X_2), and Product Price (X_3) on Customer Satisfaction (Y) at Penjahit Rezky Textile & Tailor. This study uses multiple linear regression analysis analyzed using SPSS 26. The results of the multiple linear regression analysis equation obtained are Y = 2.252 + 0.474X_1 + 0.362X_2 + 0.012X_3 + e. The data used are primary data using the number of respondents 100 sewing service customers at Rezky Textile & Tailor Surakarta. The results of the study indicate that Service Quality (X_1) t count 4.332> t table 1.985 then the hypothesis is rejected, meaning there is a significant influence between the variable Service Quality (X_1) on Customer Satisfaction (Y) at Penjahit Rezky Textile & Tailor Surakarta. Product Quality (X_2) t count 3.996 > t table 1.985 then the hypothesis is rejected, meaning there is a significant influence between the variable Product Quality (X_2) on Customer Satisfaction (Y) at Penjahit Rezky Textile & Tailor Surakarta. Product Price (X_3) t count 0.114 < t table 1.985 then the hypothesis is accepted, meaning there is no significant influence between the variable Price (X_3) on Customer Satisfaction (Y) at Penjahit Rezky Textile & Tailor Surakarta. The results of the F test obtained F count = 22.963 > F table = 2.70 then the Hypothesis is rejected, meaning that together there is a significant influence between the variables Service Quality (X_1), Product Quality (X_2), Price (X_3) on Customer Satisfaction (Y) Rezky Textile & Tailor Surakarta. it can be concluded that 40% of Customer Satisfaction at Rezky Textile & Tailor Surakarta is influenced by Service Quality (X_1), Product Quality (X_2), Price (X_3). While 60% comes from other variables that affect other research models that are not included in this study. Keywords: Service Quality, Product Quality, Price, Customer Satisfaction.
PENGARUH INOVASI PRODUK, CELEBRITY ENDORSEMENT, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PRODUK KOSMETIK HANASUI (Studi Kasus Pada Masyarakat di Kabupaten Boyolali) Tyas Wati Eka Safitri
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

The purpose of this study was to determine whether there is a partial and simultaneous influence of product innovation, celebrity endorsement, and electronic word of mouth on the purchase interest of Hanasui cosmetic products in the Boyolali Regency community. This type of research is quantitative research. This study uses primary data obtained from distributing questionnaires in the form of google forms distributed to 70 respondents. The population that is the object of this study is the community of Boyolali Regency. Sampling was carried out using purposive sampling techniques. The analysis techniques used are validity testing, reliability testing, multiple linear regression testing, coefficient of determination testing, and hypothesis testing using the SPSS version 27 program. The results of the study show that the calculation of the t test (partial test) of the product innovation variable has a significance value of 0.000 <0.005, the celebrity endorsement variable has a significance value of 0.040 <0.05, and the electronic word of mouth variable 0.334 >0.05, while the results of the F test calculation (simultaneous test) show a significance value of 0.000 <0.05. Based on the test results, it can be concluded that product innovation partially influences purchase intention for Hanasui cosmetic products, celebrity endorsement partially influences purchase intention for Hanasui cosmetic products, and electronic word of mouth partially has no effect on purchase intention for Hanasui cosmetic products. Simultaneously, product innovation, celebrity endorsement, and electronic word of mouth influence purchase intention for Hanasui cosmetic products. The adjusted R-square value is 42.9%, with the remaining 57.1% influenced by other variables. Product innovation has the most dominant influence on purchase intention for Hanasui cosmetic products.   Keywords: Product Innovation (X1), Celebrity Endorsement (X2), Electronic Word of Mouth (X3), Purchase Intention (Y)  
Pengaruh Iklan Media Sosial dan Ulasan Produk terhadap Keputusan Pembelian Shopee di Solo Raya dealira juna sabdias
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

The purpose of this study is to examine how product reviews and social media advertising influence Shopee customers' purchasing decisions during Eid al-Fitr in Solo. An online survey with 00 respondents was used, using quantitative techniques. SPSS was used in the online data. Although product reviews have a positive and significant influence on purchasing decisions, social media advertising has a positive but negligible influence. Both variables account for 21% of the variation, with other factors influencing the remaining 21%, based on an adjusted R2 value of 0.210. Keywords: Shopee, product reviews, social media advertising, and purchasing decisions  
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN PELANGGAN CAFEMART MANDIRI SEJAHTERA DI SURAKARTA Muhammad Adi Suseno; Ari Susanti
JURNAL WIRANOMIKA Vol. 4 No. 3 (2025): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

Abstract: Customer satisfaction is a key indicator of business success, particularly in the culinary sector where competition is highly intense. This study aims to examine the effect of product quality, price, and cleanliness on customer satisfaction at Cafemart Mandiri Sejahtera. The research employed a quantitative approach by distributing questionnaires to 97 respondents who were customers of Koperasi Mandiri Sejahtera. The collected data were analyzed using reliability and validity tests, classical assumption tests, multiple linear regression analysis, as well as F-tests and t-tests. The results show that all independent variables—product quality, price, and cleanliness—have a positive partial effect on customer satisfaction, with product quality emerging as the most dominant factor. These findings suggest that improving product quality and maintaining environmental cleanliness can enhance customer satisfaction and strengthen customer loyalty toward Cafemart.      Keywords: Product Quality, Price, Cleanliness, Customer Satisfaction  

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