cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Iwan Priyadi
Contact Email
editor.journal@lifescifi.com
Phone
+62 881-2723-330
Journal Mail Official
editor.journal@lifescifi.com
Editorial Address
St. Gedongkuning No.43, Rejowinangun, Subdistrict Kotagede, Yogyakarta City, Special Region of Yogyakarta 55171
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Arthatama: Journal of Business Management and Accounting
Published by Lifescifi Akademia Utama
ISSN : 2655786X     EISSN : 27745678     DOI : https://doi.org/10.54518/art
Core Subject : Economy,
Economics, Econometrics & Finance
The objective of the Arthatama is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of business research. Arthatama accepts articles in any business management and accounting related subjects and any research methodology that meet the standards established for publication in the journal. The primary, but not exclusive, audiences are academicians, graduate students, practitioners, and others interested in business research. Arthatama invites manuscripts on various topics including functional areas of marketing management, management accounting, management control systems, information management systems, international business, business economics, business ethics and sustainability, entrepreneurship, financial management, strategic management, operations management, human resource management, e-business, knowledge management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
 1   2   3 
Search results for , issue "Vol. 9 No. 2 (2025)" : 23 Documents clear
Personal, Social, and Lifestyle Factors Influencing Male Purchase Intentions in Beauty Clinics Tuminah; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, an increasing awareness of appearance among men has led to a rise in their interest in beauty clinic services. This shift underscores the importance of understanding the factors that influence male consumers’ purchase intentions in this industry. This study aims to analyze the influence of personal factors, social media marketing, and lifestyle on male consumers ‘purchase intentions for beauty clinic services. This study used a quantitative approach with a purposive sampling technique, involving 100 male respondents who completed a distributed questionnaire. Instrument testing confirmed the validity and reliability of the data. Furthermore, classical assumption tests indicated that the data were normally distributed and the regression model was free from multicollinearity and heteroscedasticity. The results showed that all three independent variables had a significant and positive influence on the purchase intentions of male consumers. Specifically, personal factors, social media marketing, and lifestyle were found to have a significant influence on the decision to use beauty clinic services. In conclusion, these findings underscore the importance of considering these three aspects when targeting male consumers in the beauty sector, particularly to refine marketing strategies and enhance customer engagement in urban areas.
The Effect of Green Market Orientation, Environmental Awareness, and Innovation on MSME Marketing Performance Muhammad Galih Wicaksana; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growing emphasis on sustainability has driven Micro, Small, and Medium Enterprises to adopt green business practices, particularly in regions like Yogyakarta with eco-conscious markets. This study aims to analyze the influence of green market orientation, environmental awareness, and green innovation on the marketing performance of green product Micro, Small, and Medium Enterprises in the Special Region of Yogyakarta. A quantitative survey with an associative approach was employed, collecting data from 100 leaders of green Micro, Small, and Medium Enterprises using purposive sampling. The results showed that green market orientation, environmental awareness, and green innovation each have a positive and significant effect on marketing performance, explaining 48.6% of its variability. Green market orientation integrates sustainability into business strategies, environmental awareness reflects attention to ecological impacts, and green innovation fosters eco-friendly product development. These findings suggest that Micro, Small, and Medium Enterprises can enhance sales, market share, and customer satisfaction by prioritizing sustainable practices. The study provides strategic insights for green Micro, Small, and Medium Enterprises to strengthen competitiveness and contributes to the academic understanding of sustainable marketing in localized contexts.
The Influence of Green Product Attributes, Consumer Characteristics, and Environmental Awareness on Sosoft Detergent Purchase Intention Natasya Citra Pramesti; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing environmental concerns have driven demand for eco-friendly products, particularly among young consumers in urban areas like Yogyakarta. This study aims to analyze the influence of green product attributes, personal factors, and environmental awareness on the purchase intention of Sosoft eco-friendly detergent. The research employs a quantitative approach, collecting data through questionnaires from 100 respondents aged 17 to 31 years, selected using purposive sampling to target individuals familiar with Sosoft and active on social media platforms. Data analysis includes descriptive statistics, multiple linear regression, and diagnostic tests for validity, reliability, normality, multicollinearity, and heteroscedasticity. Findings reveal that green product attributes and environmental awareness significantly influence purchase intention, explaining 34.1% of its variance, while personal factors, such as income and lifestyle, show no significant effect, likely due to economic constraints among young consumers. The results highlight the importance of promoting eco-friendly features and environmental awareness through social media to boost Sosoft’s appeal. Future research should explore additional factors like price sensitivity and expand the sample beyond Yogyakarta to enhance understanding of green product adoption.
The Moderating Effect of Human Capital in the Investment-Growth Nexus: Evidence from MSME and Fixed Capital Formation in Indonesia Yusnidar; Srinita; Muhammad Abrar
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the short-run effects of Micro, Small, and Medium Enterprise (MSME) investment and Gross Fixed Capital Formation (Pembentukan Modal Tetap Bruto/PMTB) on inclusive economic growth in Indonesia, with human capital incorporated as a moderating variable. Using annual time-series data from 1990 to 2024 sourced from the World Bank, the analysis applies Moderated Regression Analysis (MRA) with model refinement through heteroskedasticity-robust standard errors and mean-centering to address multicollinearity. The empirical results demonstrate that MSME investment and human capital exert strong and significant positive impacts on inclusive growth, whereas PMTB shows a positive but relatively weak direct effect. Importantly, human capital significantly amplifies the influence of both MSME investment and PMTB on inclusive economic growth, confirming its catalytic role in enhancing the productivity and inclusiveness of investment. This study contributes new empirical evidence on the moderating function of human capital within Indonesia’s investment–growth nexus by employing a rigorously corrected MRA framework on long-span time-series data, a methodological approach still limited in the existing literature.
The Effect of Job Involvement, HR Development Programs, and Work Motivation on Employee Job Satisfaction Amalina Apriyan Della Nabella; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the context of increasing business competition, employee job satisfaction plays a crucial role in supporting organizational sustainability and performance. Job satisfaction is influenced by several internal factors, including job engagement, human resource development programs, and work motivation. This study aims to analyze the influence of job engagement, human resource development programs, and work motivation on employee job satisfaction at PT Habbie Bangun Aromatik. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees and analyzed using statistical techniques. The results showed that job engagement and human resource development programs had a positive but insignificant effect on employee job satisfaction. Conversely, work motivation showed a significant effect on job satisfaction. These findings suggest that employee work motivation in their work is a major determinant of job satisfaction. Therefore, it is concluded that management should focus on strengthening employee work motivation to improve employee job satisfaction and support organizational performance.
The Influence of Electronic Word of Mouth, Perceived Quality, and Brand Image on Fashion Purchase Decisions Satria Sandy Qodlyzzaka; Titik Desi Harsoyo
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is driven by the rising competition in the fashion sector, prompting brands to recognize and comprehend the key elements that affect consumer buying behavior. Within the realm of digitalization, electronic word of mouth, perceived quality, and brand image are acknowledged as crucial factors that can influence consumers’ buying choices. This research aims to examine how E-WOM, perceived quality, and brand image affect the purchasing choices of Roughneck 1991 customers in Yogyakarta. A quantitative research approach was utilized, with primary data gathered by distributing questionnaires to customers of Roughneck 1991. The gathered data were then examined through multiple linear regression methods to evaluate the influence of each independent variable on buying choices. The findings suggest that both E-WOM and perceived quality have no significant impact on consumers' purchasing decisions. On the other hand, brand image shows a strong and positive impact and is recognized as the key factor influencing purchasing choices. These results indicate that shoppers often place greater importance on brand image compared to other factors when purchasing fashion items. As a result, strengthening and upholding a robust brand image is essential for fashion brands to sway consumer choices and stay competitive in the market successfully.
The Effect of Employee Engagement, Organizational Commitment, and Work Motivation on Organizational Citizenship Behavior Michael Bryan Putra Cristian; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Organizational Citizenship Behavior (OCB) plays a vital role in enhancing organizational effectiveness, particularly in work environments that demand high collaboration and responsibility, making it important to understand the factors that encourage employees to engage in extra-role behaviors. This study aims to examine the effect of employee engagement, organizational commitment, and work motivation on OCB. Using a quantitative approach, data were collected through a structured questionnaire and analyzed using regression analysis to determine the influence of each independent variable. The findings indicate that employee engagement and work motivation have a positive and significant effect on OCB, showing that employees who feel psychologically involved in their work and are highly motivated tend to display stronger voluntary behaviors that support organizational goals. In contrast, organizational commitment does not have a significant effect on OCB, as the dominant form of commitment is continuance-based, which encourages employees to focus on formal job requirements rather than discretionary contributions. The study concludes that efforts to foster OCB should prioritize strengthening employee engagement and work motivation rather than relying solely on organizational commitment.
The Role of Fintech Lending in Increasing Access to MSME Financing and Systemic Risk Edi Nur Prasetyo
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of financial technology, or fintech lending, has brought about significant transformations in the financing ecosystem for MSMEs in Indonesia. This study examines the role of fintech lending in increasing access to financing for MSMEs and analyzes the potential systemic risks it poses. Using a literature review approach and secondary data analysis from various sources, this study found that fintech lending can address the MSME financing gap through faster processes, lower costs, and broader reach compared to conventional financial institutions. However, the rapid growth of this industry also poses systemic risks in the form of credit risk, liquidity risk, operational risk, and regulatory compliance risk. The results indicate that fintech lending significantly enhances MSMEs’ access to financing through digitalization, alternative credit scoring, broad geographic reach, and diversified, flexible financing products, thereby contributing to financial inclusion and regional economic development. However, the findings also reveal substantial systemic risks that stem from alternative data-based scoring, technological dependence, and the pass-through risk model. These results imply that while fintech lending plays a critical role in addressing financing gaps for underserved MSMEs, its sustainability depends on robust risk management, transparency of algorithms, and strong cybersecurity practices.
The Influence of Customer Experience, Green Brand Image, and Green Product Quality on Green Customer Loyalty of Cosmetic Products Candrawati Kartika Wijaya; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of Indonesia’s cosmetics industry and the shift toward sustainable products make green customer loyalty, influenced by customer experience, brand image, and product quality, crucial for brands to remain competitive and build long-term sustainable relationships. This research investigates the impact of customer experience, green brand image, and green product quality on green customer loyalty of cosmetic products. The study involved a sample of 100 respondents. Data were collected using a non-probability sampling approach, with a questionnaire serving as the research instrument. The instrument test results confirmed that the data were both valid and reliable. According to the Classical Assumption Tests, the data are normally distributed, and the regression model is free from multicollinearity and heteroscedasticity issues. The study’s findings reveal that customer experience and green brand image positively and significantly affect green customer loyalty. In contrast, green product quality does not have significant effect on green customer loyalty. The findings imply that enhancing customer experience and strengthening green brand image are critical strategies for increasing green customer loyalty, while green product quality alone may not significantly influence loyalty for cosmetic products.
The Influence of Celebrity Endorsement, Content Marketing, and Brand Trust on Generation Z’s Purchase Intention in Shopee Praba Phatriscia; Audita Nuvriasari
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of e-commerce has intensified competition among skincare brands on Shopee, where Generation Z represents a significant consumer segment. Understanding the determinants of their purchase intention is essential for developing effective digital marketing strategies. This study aims to examine the influence of celebrity endorsement, content marketing, and brand trust on Generation Z’s purchase intention toward skincare products on Shopee. A quantitative approach was employed using a survey of 100 respondents selected through non-probability sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression. The results confirmed that all instruments were valid and reliable, and the classical assumption tests indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity. The findings show that celebrity endorsement and brand trust have a positive and significant effect on purchase intention, while content marketing does not significantly influence purchase intention. These results highlight the importance of credible endorsers and strong brand trust in shaping Generation Z’s purchasing decisions. The study provides practical insights for skincare brands to prioritize trust-building strategies and effective endorsement in online marketplaces.

Page 2 of 3 | Total Record : 23

 1   2   3 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2025) Vol. 9 No. 1 (2025) Vol. 8 No. 2 (2024) Vol. 8 No. 1 (2024) Vol. 7 No. 2 (2023) Vol. 7 No. 1 (2023) Vol. 6 No. 2 (2022) Vol. 6 No. 1 (2022) Vol. 5 No. 2 (2021) Vol. 5 No. 1 (2021) Vol. 4 No. 2 (2020) Vol. 4 No. 1 (2020) Vol. 3 No. 2 (2019) Vol. 3 No. 1 (2019) Vol. 2 No. 2 (2018) Vol. 2 No. 1 (2018) Vol. 1 No. 1 (2017) More Issue