cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Amina Sukma Dewi
Contact Email
sukmamina@generatedp.com
Phone
+6282226962023
Journal Mail Official
rsmbgeneratedp@gmail.com
Editorial Address
Troso Village RT 6 RW 3 No. 6, Pecangaan District, Jepara Regency, Central Java Indonesia, 59462
Location
Kab. jepara,
Jawa tengah
INDONESIA
RESILIENCE OF SMALL MEDIUM BUSINESS
Published by Generate Digital Publishing
ISSN : -     EISSN : 31108296     DOI : http://doi.org/10.70764/gdpu-rsmb
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Environmental Science Other
RSMB: Resilience of Small Medium Business provides a venue for high-quality manuscripts dealing with management and entrepreneurship in the broadest sense. The editorial board encourages manuscripts that are international in scope, and articles that are perceptive, and evidence-based. However, readers can also find papers that investigate issues with global relevance. RSMB is published by the publishing company "Generate Digital Publishing". RSMB starts publishing in 2025. RSMB is an open-access journal which means that all content is freely available at no cost to the user or the institution. The scope includes empirical and theoretical articles related to issues of financial management, human resource management, marketing management, operational management, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
 1   2 
Turning Engagement Into Income: The Role of Social Media Marketing, Service Quality, and Customer Orientation Arya Bagus Pradana
Resilience of Small Medium Business Vol. 2 No. 1 (2026): Resilience of Small Medium Business
Publisher : Generate Digital Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70764/gdpu-rsmb.2026.2(1)-01

Abstract

Objective: This study aims to investigate the mechanisms that bridge digital technology investment to corporate financial performance, specifically addressing the “digital attention paradox” by examining the role of operational and cultural capabilities in converting virtual engagement into tangible business benefits. Research Design & Methods: Using an explanatory quantitative approach with a causal survey design, data were collected via an online structured questionnaire. The conceptual framework was empirically tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). This model operationalizes Social Media Marketing (SMM) as an external trigger (antecedent trigger), along with Customer Orientation (CO) and Service Quality (SQ) as dual-reflective mediating variables, leading to Income (Inc) as the primary endogenous financial outcome. Findings: Empirical results show that Social Media Marketing has no significant direct effect on Income (Original Sample = 0.072, p = 0.059). Conversely, the impact of SMM on financial performance is fully accounted for through a dual full-mediation model. SMM significantly increases Service Quality (0.248) and Customer Orientation (0.212). Furthermore, both Service Quality (0.566) and Customer Orientation (0.405) exert a very strong direct influence on Income, accounting for 86% of the total variance in that variable (R² = 0.860). Implications: Theoretically, this study expands the Capability-Based View (CBV) by demonstrating that static digital assets generate very minimal economic value unless integrated with an organization’s human-driven internal capabilities. Practically, this research provides a definitive roadmap for modern executives, demonstrating that the success of digital transformation does not depend on the scale of social media presence, but rather on aligning service delivery infrastructure with a customer-centric culture to convert digital attention into tangible commercial transactions. Novelty: The primary novelty of this study lies in its success in unpacking the “black box” of digital conversion through the empirical validation of a dual-path full-mediation structure. This study demonstrates that social media marketing lacks the independent capacity to drive revenue; its financial sustainability depends entirely on the dual mediating roles of Service Quality and Customer Orientation in transforming fleeting digital engagement into sustainable business revenue.
Financial Management Behavior in The Digital Era: The Mediating Role of Self-Control in The Effects of Financial Technology and Social Environment Nofa Auliatul Faiza; Hadi Ismanto
Resilience of Small Medium Business Vol. 2 No. 1 (2026): Resilience of Small Medium Business
Publisher : Generate Digital Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70764/gdpu-rsmb.2026.2(1)-02

Abstract

Objective: This study aims to analyze the influence of Financial Technology and Social Environment on Financial Management Behavior and to examine the role of Self-Control as a mediating mechanism among users of digital financial services in Indonesia. Research Design & Methods: This study employs a quantitative approach using a survey design. Data were collected from 120 respondents who are users of digital financial services in Indonesia, selected using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS to evaluate the measurement model and structural model, as well as to test the direct and indirect relationships among the variables. Findings: The results of this study indicate that Financial Technology and Social Environment do not have a significant direct effect on Financial Management Behavior, but both have a positive effect on Self-Control. Furthermore, Self-Control was found to be the most dominant predictor of financial management behavior. The results of the mediation analysis confirm that Self-Control significantly mediates the relationship between Financial Technology and Social Environment and Financial Management Behavior. These findings confirm that the contributions of financial technology and the social environment to financial behavior primarily occur through the mechanism of self-control. Contribution: This study expands on Self-Regulation Theory by demonstrating that technological and social factors influence financial management behavior primarily through the internal mechanism of self-control, rather than through direct effects. These findings underscore the importance of strengthening self-regulation capacity in the development of digital financial interventions. Novelty: The novelty of this study lies in identifying Self-Control as the psychological mechanism that bridges the influence of Financial Technology and the Social Environment on Financial Management Behavior, thereby demonstrating that these external factors do not directly shape financial management behavior but operate through an individual’s self-regulation process.

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 1 (2026): Resilience of Small Medium Business Vol. 1 No. 2 (2025): Resilience of Small Medium Business Vol. 1 No. 1 (2025): Resilience of Small Medium Business