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Manexia
Published by UDEX Institute
ISSN : -     EISSN : 31246532     DOI : https://doi.org/10.66203
Core Subject : Economy,
Economics, Econometrics & Finance
Manexia: Journal of Business, Management, and Creative Economy is a peer-reviewed academic journal that publishes original research articles, conceptual papers, and case studies in the fields of business, management, and creative economy. The journal aims to advance scholarly discussion and practical insights in areas including strategic management, human resource management, marketing, entrepreneurship, digital business, innovation, and creative industry development. The journal particularly emphasizes interdisciplinary approaches and contemporary issues such as digital transformation, sustainable business practices, and the development of human capital in the creative economy. Manexia welcomes contributions from academics, researchers, practitioners, and policymakers that provide theoretical contributions as well as practical implications for business and organizational development in both local and global contexts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 28 Documents
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Strategic Diversification as a Managerial Capability Under Persistent Market Volatility Dewi Elviana Cahyaning C W
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 1 (2025): Strategic Architecture Under Persistent Market Volatility
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01102

Abstract

Market volatility has evolved into a structurally embedded condition of contemporary business environments, destabilizing conventional assumptions about strategic planning, risk governance, and long-term value creation. Although diversification is widely regarded as a response to uncertainty, existing scholarship largely conceptualizes it as a structural configuration or portfolio allocation decision, thereby under-theorizing the managerial processes through which diversification is enacted and sustained. This conceptual paper advances a capability-based reconceptualization of strategic diversification, positioning it as a judgment-driven managerial capability rather than a static portfolio outcome. Drawing on strategic management, managerial cognition, and corporate governance perspectives, the study develops a process-oriented framework explaining how executives interpret volatility, balance strategic trade-offs, enforce governance discipline, and integrate diversified activities into a coherent strategic logic. The framework specifies four interdependent dimensions—cognitive framing, strategic balancing, governance orientation, and organizational integration—and identifies mechanisms through which diversification capability fosters strategic resilience, long-term value creation, and organizational coherence. By foregrounding managerial agency in governing strategic scope, this study extends diversification theory and offers a foundation for future research on organizational resilience under persistent uncertainty.
Strategic Commitment Architecture Under Persistent Market Volatility Granit Agustina
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 1 (2025): Strategic Architecture Under Persistent Market Volatility
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01107

Abstract

Persistent market volatility has transformed competitive environments from episodic disruption to structural ambiguity, intensifying the risks associated with irreversible strategic commitments. While existing research emphasizes dynamic capabilities, governance oversight, and organizational learning as mechanisms for navigating turbulence, comparatively limited attention has been devoted to how commitments themselves are architected ex ante. This article develops a theory of strategic commitment architecture to explain how firms structure commitment intensity, escalation thresholds, reversibility capacity, and embedded optionality under persistent volatility. We argue that volatility does not directly generate instability; rather, its destabilizing effects are moderated by the architectural configuration of commitments. Highly concentrated intensity, ambiguous continuation thresholds, low reversibility, and absent optionality amplify escalation traps and reactive oscillation. Conversely, calibrated intensity, explicit thresholds, preserved reversibility, and embedded optionality attenuate volatility transmission and enable disciplined recalibration. By integrating insights from strategic commitment theory, escalation research, and uncertainty management, the framework introduces commitment architecture as a structural moderator of stability under sustained turbulence. The study advances strategy scholarship by reframing commitment as systemic configuration rather than discrete strategic act and outlines avenues for empirical examination across industries.
Strategic Governance Architecture Under Persistent Market Volatility: A Conceptual Framework Safroni Isrososiawan
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 1 (2025): Strategic Architecture Under Persistent Market Volatility
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01104

Abstract

This study develops a conceptual framework of strategic governance architecture to explain how corporate governance systems can stabilize strategic decision-making under persistent market volatility. Drawing on corporate governance, strategic management and uncertainty literature, the paper reconceptualizes governance as an integrated architecture composed of oversight depth, temporal orientation, risk framing logic and accountability discipline. Rather than treating governance as a monitoring mechanism designed primarily to mitigate agency costs, the framework positions governance as a systemic stabilizer of managerial discretion under sustained ambiguity. The analysis identifies recurring governance failure patterns – reactive overcorrection, narrative capture, passive oversight and incentive distortion – and explains these as outcomes of architectural misalignment rather than absence of formal control. The study further proposes a governance activation cycle through which persistent market volatility triggers structured recognition, interpretive deliberation, exposure calibration and strategic posture stabilization. By reframing volatility as a constitutive governance condition, the paper extends corporate governance theory beyond agency control and integrates it with strategic management perspectives on uncertainty, resilience and disciplined recalibration in turbulent markets.
Learning Under Persistent Market Volatility: A Conceptual Model of Organizational Learning Cycles and Strategic Renewal Tatiek Ekawati Permana
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 1 (2025): Strategic Architecture Under Persistent Market Volatility
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01105

Abstract

Persistent market volatility has become a structural feature of contemporary competitive environments, yet its relationship with strategic adaptation remains theoretically under-specified. While prior research emphasizes dynamic capabilities, resilience, and structural reconfiguration, comparatively less attention has been devoted to the learning processes that mediate between sustained ambiguity and strategic renewal. This article reconceptualizes volatility not as an automatic trigger of adaptation, but as a generator of learning pressure arising from recurring interpretive discrepancies. Integrating organizational learning theory with strategic renewal scholarship, the paper develops a process model in which adaptation unfolds through recursive cycles of strategic sensemaking, experience codification, deliberate unlearning, and adaptive renewal. The model further identifies learning velocity, memory rigidity, and feedback architecture as critical moderating conditions shaping renewal outcomes. By specifying the micro-processes through which volatility-induced ambiguity is translated into calibrated strategic realignment, the framework extends organizational learning theory into persistently turbulent contexts and provides a process-based articulation of adaptive renewal under sustained market uncertainty.
Exposure Symmetry and Volatility Transmission: A Structural Theory of Portfolio Diversification Euis Bandawaty
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 1 (2025): Strategic Architecture Under Persistent Market Volatility
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01106

Abstract

Persistent market volatility has become a structurally embedded condition of contemporary competitive environments, yet diversification research continues to conceptualize corporate scope primarily in terms of breadth, relatedness, and performance outcomes. Although prior scholarship explains how firms respond to turbulence through dynamic capabilities, governance mechanisms, and organizational learning, it under-theorizes how portfolio structure itself conditions volatility transmission. This paper develops a structural theory of portfolio diversification by introducing the construct of exposure symmetry, defined as a firm-level configuration in which volatility transmission across segments is attenuated through balanced dependency intensity, differentiated covariance structures, and capital redeployability elasticity. We argue that diversification effectiveness under persistent volatility depends not merely on scope expansion but on the architecture through which exposure is distributed and interconnected. The framework specifies three interdependent structural dimensions—exposure concentration intensity, exposure covariance structure, and structural elasticity—and advances propositions explaining how exposure architecture moderates the relationship between sustained volatility and strategic instability. By shifting attention from configurational classification toward volatility transmission mechanisms, this study extends diversification theory and clarifies the structural foundations of strategic stability under sustained turbulence.
Dominance, Interruption, and Corrective Strategic Rebalancing Under Market Volatility Ahmad Mundzir
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 1 (2025): Strategic Architecture Under Persistent Market Volatility
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01103

Abstract

Market volatility frequently exposes structural imbalances that accumulate during periods of sectoral or strategic dominance. While prior research has examined diversification and strategic scope largely through structural or performance lenses, limited attention has been given to the endogenous processes through which dominance emerges, stabilizes, and is subsequently disrupted. This conceptual paper develops a process theory explaining how strategic dominance forms through recursive reinforcement, how volatility acts as an interruption mechanism that reveals latent imbalance, and how organizations engage in corrective strategic rebalancing. The framework conceptualizes dominance as an internally reinforced concentration of strategic attention and resource allocation, rather than merely an external market outcome. Volatility functions not simply as exogenous shock but as a revelatory condition that activates managerial interpretation and strategic recalibration. Corrective rebalancing is theorized as a disciplined, governance-mediated response aimed at restoring coherence and long-term viability. By integrating strategic management, managerial cognition, and governance perspectives, the paper advances a dynamic account of how organizations oscillate between dominance and balance. The study contributes to strategy theory by reframing imbalance as an endogenous process and positioning corrective rebalancing as a core mechanism of strategic resilience under persistent uncertainty.
Strategic Architecture in Persistent Market Volatility Lina Marlina
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 1 (2025): Strategic Architecture Under Persistent Market Volatility
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01101

Abstract

This editorial articulates a strategic perspective that views organizational action as an architectural process shaped by persistent market volatility and structural uncertainty. It highlights the need to integrate governance, learning, and innovation within a coherent strategic design rather than treating them as isolated managerial responses. By foregrounding interdisciplinary dialogue, the editorial invites conceptual and empirical work that advances adaptive and resilient approaches to contemporary strategic practice.
Strategic Reconfiguration in the Generative Era Lina Marlina
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 2 (2025): Strategic Reconfiguration and Generative AI in Marketing and Creative Economy
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01201

Abstract

Contemporary organizational environments are marked by shifting patterns of strategic judgment, capability development, and symbolic value creation. Rather than reflecting linear technological progress, recent transformations highlight how mediated decision processes reshape managerial cognition, engagement dynamics, and brand meaning. Emerging perspectives in dynamic capabilities, behavioral strategy, and branding scholarship suggest that competitive advantage increasingly depends on governance, orchestration, and interpretive diversity. This work advances a conceptual view of strategy as an evolving architecture in which agency, authenticity, and organizational learning are continuously reconfigured under conditions of structural change.
Generative AI as a Dynamic Marketing Capability: Mechanisms of Strategic Reconfiguration Edi Firdaus
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 2 (2025): Strategic Reconfiguration and Generative AI in Marketing and Creative Economy
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01202

Abstract

The rapid diffusion of Generative Artificial Intelligence (GenAI) represents a structural inflection point in the evolution of marketing capabilities. While prior research has predominantly examined AI as a performance-enhancing tool, limited attention has been devoted to understanding how generative systems reshape the microfoundations of strategic marketing processes. This study conceptualizes GenAI as a dynamic marketing capability rather than a technological artefact. Drawing on dynamic capabilities theory, marketing capability research, and organizational learning perspectives, we develop a mechanism-based framework explaining how GenAI reconfigures marketing capabilities through three interrelated processes: cognitive amplification, creative recomposition, and decision authority redistribution. We further specify boundary conditions—task complexity, market dynamism, brand positioning, and governance maturity—that moderate whether generative integration enhances adaptive capacity or produces capability erosion. By extending dynamic capabilities theory into probabilistic technological environments, this study advances a socio-technical understanding of marketing capability evolution and clarifies the long-term strategic implications of AI-enabled marketing transformation. The analysis contributes to ongoing debates on capability sustainability, organizational learning, and digital governance in increasingly algorithmic organizational contexts.
Synthetic Creativity and the Recomposition of Brand Value: A Dynamic Capability Perspective on Generative AI Intensification Romli
Manexia: Journal of Business, Management, and Creative Economy Vol. 1 No. 2 (2025): Strategic Reconfiguration and Generative AI in Marketing and Creative Economy
Publisher : UDEX Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66203/manexia.01204

Abstract

The diffusion of generative AI challenges foundational assumptions in branding and strategic management. Classical brand theory conceptualizes differentiation as the outcome of human-authored creativity, while dynamic capabilities scholarship emphasizes costly exploration and managerial orchestration as the basis of sustained advantage. Generative AI disrupts these premises by enabling large-scale probabilistic recombination of symbolic content at marginal cost. This article advances a conceptual re-theorization of creativity under such conditions by introducing synthetic creativity as an orchestrated dynamic capability through which firms govern probabilistic generative systems to sustain symbolic differentiation. Integrating dynamic capabilities theory, exploration–exploitation logic, organizational learning, and AI research, a mechanism-based model is developed to explain how generative AI intensification produces non-linear effects on brand value. Three interdependent mechanisms are specified: exploration compression, capability substitution versus augmentation, and metric-driven symbolic over-optimization. Together, these mechanisms generate a curvilinear relationship between AI intensification and brand differentiation, moderated by data heterogeneity, governance architecture, and infrastructural control. By shifting analytical focus from AI adoption to orchestration asymmetry, the study reconceptualizes competitive advantage in symbolic markets as dependent on governance of probabilistic infrastructures rather than on ideational originality. The framework establishes theoretical foundations for examining strategic differentiation in the generative economy.

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