IRHAMNA
IRHAMNA welcomes submissions that contribute to the advancement of knowledge and practice in sustainability management, business, and administration. The journal seeks high-quality scholarly work that addresses pressing global challenges related to sustainability in business and organizational contexts. Contributions may include research articles, case studies, book reviews, and grounded theory studies that explore innovative frameworks, methodologies, and practical applications. The journal covers, but is not limited to, the following areas of interest: Sustainable Business, Governance, and Ethical Business Practices. This section examines the evolving role of businesses in achieving sustainability through responsible governance, ethical decision-making, and long-term value creation. It covers corporate social responsibility (CSR), Environmental, Social, and Governance (ESG) frameworks, corporate sustainability strategies, and ethical leadership. Additionally, it explores stakeholder engagement, sustainability reporting, corporate transparency, and regulatory compliance, emphasizing how businesses can align profitability with social and environmental responsibilities. Sustainable Entrepreneurship, Innovation, and Green Economy. This section focuses on the integration of entrepreneurship, technological innovation, and sustainable economic transformation. It highlights the emergence of green startups, social enterprises, and impact-driven business models that promote environmental and social well-being. It also covers circular economy principles, resource efficiency, sustainable supply chain management, and renewable energy adoption. Discussions include waste reduction strategies, clean energy technologies, sustainable production and consumption, and policy frameworks that foster an inclusive, resilient, and green economy. Policy, Diplomacy, and Sustainable Trade Strategies. This section explores how governments, international organizations, and diplomatic negotiations shape sustainable business practices and global trade policies. It delves into sustainability-driven trade regulations, ethical trade practices, fair labor policies, responsible sourcing, and climate-focused trade agreements. The role of multilateral cooperation, sustainable development goals (SDGs), and global policy frameworks in fostering responsible business practices and economic diplomacy is also discussed. Finance and Investment for Sustainability. This section examines the financial mechanisms that drive sustainability, responsible investing, and green economic growth. Topics include impact investing, sustainable finance instruments (e.g., green bonds, sustainability-linked loans), carbon pricing mechanisms, and financial incentives for renewable energy development. It also explores the economic feasibility of green projects, risk management in sustainable investments, corporate financial policies for ESG integration, and innovative financing models for climate resilience. Human Resource Sustainability. This section examines the role of human capital in fostering sustainability through ethical leadership, inclusive workforce management, and employee well-being. It covers sustainable talent development, corporate strategies for workplace engagement, and the transfer of competencies in renewable energy. Key topics include green skills training, industry-academia collaboration, and workforce adaptation to clean energy transitions. Digital Transformation and Smart Sustainability Solutions. This section explores how emerging digital technologies revolutionize sustainable business practices and environmental efficiency. It discusses the role of artificial intelligence (AI), blockchain, big data, and the Internet of Things (IoT) in carbon footprint monitoring, smart energy management, and transparent supply chains. Topics include data-driven sustainability strategies, digital innovations in environmental protection, smart cities, and automation for resource conservation, emphasizing the synergy between technology and sustainable development. By publishing in IRHAMNA, authors contribute to a global academic dialogue that shapes the future of sustainable business and responsible management. The journal serves as a platform for innovative research that bridges the gap between theory and practice, ensuring sustainability remains a core principle in business decision-making. For manuscript submissions, please refer to the author guidelines on the journal’s official website.
Articles
11 Documents
<![CDATA[Human Capital and Sustainable Transportation Strategic Alignment in Public Sector Enterprises ]]>
<![CDATA[Taufiq Rahmat]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 02 (2025): IRHAMNA (MAY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[Public sector enterprises play a vital role in achieving national sustainability goals, particularly in the transportation domain. However, a persistent problem is the inadequate alignment between human capital development and the strategic implementation of sustainable transport policies. This misalignment often results in ineffective program delivery, limited innovation, and inefficient resource allocation. The purpose of this study is to explore how human capital is managed and strategically aligned with sustainable transportation objectives within public sector enterprises in Indonesia. Using a qualitative multiple-case study method, data were collected from 15 key informants across three levels of government—national, provincial, and municipal—through semi-structured interviews and document analysis. The findings indicate that institutions investing in targeted staff training, sustainability-focused leadership, and inter-agency collaboration tend to show stronger performance in implementing environmentally responsible transportation systems. Nonetheless, the study also identifies key barriers such as fragmented policy execution, lack of integrated performance evaluation, and limited institutional capacity. These insights underscore the importance of embedding environmental competencies and systems thinking within human capital strategies in the public sector. The study contributes theoretically by linking human capital theory to sustainable transportation and public sector innovation. Practically, it offers policy recommendations to improve workforce planning and capacity building aligned with long-term sustainability targets.]]>
<![CDATA[Agrotourism for Sustainable Rural Development: A Case Study of Garut Selatan ]]>
<![CDATA[Nyanjang Abdul Basit]]>;
<![CDATA[Muhamad Yusup]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 01 (2025): IRHAMNA (JANUARY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[Background: Rural communities face economic challenges due to market volatility, climate change, and rural depopulation. Agrotourism has emerged as a strategy for economic diversification, offering rural areas opportunities for sustainable development. However, its implementation varies due to differences in policy support, infrastructure, and community engagement. This study explores the potential of sustainable agrotourism as a driver of rural economic development in Garut Selatan, Indonesia. Methods: A qualitative case study approach was adopted, involving semi-structured interviews with key stakeholders, focus group discussions (FGDs), and policy document analysis. Thematic analysis was conducted to identify patterns, and data triangulation was applied to enhance validity and reliability. Results: The study finds that Garut Selatan possesses strong agricultural and cultural assets that can support agrotourism, including tea plantations, organic farms, and traditional farming practices. Agrotourism has the potential to improve rural livelihoods, create employment, and support environmental sustainability. However, challenges such as inadequate infrastructure, financial constraints, and weak stakeholder coordination hinder its development. Conclusions: Sustainable agrotourism can serve as a key driver of rural economic development if supported by comprehensive policies, improved infrastructure, and capacity-building initiatives. The adoption of the Pentahelix model, integrating academia, business, community, government, and media, is essential for sustainable growth. Implications: These findings provide insights for policymakers, businesses, and local communities to develop agrotourism as a long-term economic strategy while preserving environmental and cultural heritage. Limitations: The study relies on qualitative methods, which may limit generalizability. Future research should incorporate quantitative assessments to measure economic impact and tourist preferences for more comprehensive insights.]]>
<![CDATA[Sutainabe Economic Development Ini Zakat: Islamic Perspektif ]]>
<![CDATA[Tasdik Kulumudin]]>;
<![CDATA[Wawan Abdul Rozak]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 01 (2025): IRHAMNA (JANUARY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[Background: Sustainable economic development requires an integrated approach that balances social equity, economic growth, and environmental sustainability (Rahmat & Apriliani, 2023). Zakat, as a fundamental pillar of Islam, serves as a redistributive financial mechanism that can contribute to poverty alleviation, income redistribution, and financial inclusion. However, its potential in achieving Sustainable Development Goals (SDGs) remains underexplored in mainstream economic literature. Methods: This study employs a qualitative research approach using content analysis of academic sources, policy documents, and institutional reports. A systematic literature review is conducted to examine zakat’s role in fostering sustainable economic development, particularly in relation to poverty reduction and social welfare enhancement. Thematic analysis is applied to identify recurring patterns and assess the institutional frameworks governing zakat collection and distribution. Results: The findings highlight that zakat, when effectively integrated into economic and social policies, serves as a powerful tool for income redistribution and financial empowerment. Productive zakat distribution towards micro, small, and medium enterprises (MSMEs) enhances financial stability. Digitalisation and regulatory reforms improve zakat governance, ensuring efficiency and transparency in its allocation. Conclusions: Zakat has the potential to align with SDGs, particularly in poverty eradication and economic justice. A maqāṣid al-sharīʿah-oriented framework in zakat management is essential for maximising its impact on sustainable development. Implications: Policymakers should integrate zakat with national development strategies and explore its synergy with waqf to establish long-term funding mechanisms for socio-economic projects. Limitations: The study focuses on zakat’s economic impact, with limited discussion on socio-cultural aspects. Governance variations across jurisdictions require further comparative studies.]]>
<![CDATA[Ecological Marketing Strategies: Integrating Sustainability and Consumer Engagement for Corporate Growth and Eco-Performance ]]>
<![CDATA[Peri Purnama]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 01 (2025): IRHAMNA (JANUARY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[Background: With growing concerns over environmental degradation and climate change, businesses are increasingly adopting ecological marketing strategies to promote sustainability while enhancing corporate growth. Ecological marketing integrates environmental considerations into business practices, allowing firms to meet consumer demand for eco-friendly products and practices. However, there remains a gap in understanding how ecological marketing can be integrated with consumer engagement to improve eco-performance and drive business success. Methods: This study employs a mixed-methods approach, combining a literature review, consumer surveys, and interviews with marketing managers and sustainability officers. The literature review identifies key trends and gaps, while surveys assess consumer attitudes towards sustainability. Interviews provide insights into how companies implement green marketing strategies. The data is analysed using statistical and thematic techniques. Results: The findings indicate that ecological marketing strategies positively influence corporate growth, consumer engagement, and eco-performance. Consumers are motivated by sustainability in their purchasing decisions and are willing to support brands that align with their values. Companies that adopt green marketing strategies experience increased brand loyalty and reduced environmental impacts. Conclusions: Ecological marketing is a powerful tool for businesses to achieve growth and sustainability. However, successful integration requires transparency, innovation, and a long-term commitment to sustainability. Implications: This research offers a framework for businesses to incorporate ecological marketing into their strategies, highlighting the importance of consumer engagement in driving eco-performance. Limitations: The study is limited by its reliance on surveys and interviews, which may not fully capture sector-specific challenges or the long-term impacts of ecological marketing strategies.]]>
<![CDATA[Data Warehouse Integration in Business Intelligence for Sustainable Competitive Advantage ]]>
<![CDATA[Eldeast Jane Abdul Fitr]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 01 (2025): IRHAMNA (JANUARY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[Background: In the digital era, Data Warehousing (DW) and Business Intelligence (BI) are pivotal for organizations aiming to enhance operational efficiency and competitiveness. Integrating these technologies with sustainability practices can offer organizations a sustainable competitive advantage (SCA). However, there is a research gap in exploring how BI and DW can be aligned with sustainability objectives to promote long-term success. Methods: This study employs a mixed-method approach, combining a comprehensive literature review and case studies of companies integrating sustainability into their BI and DW systems. The literature review identifies challenges and opportunities in the integration, while the case studies provide real-world insights through semi-structured interviews with key stakeholders in various industries. Results: The study finds that integrating sustainability metrics, such as carbon footprint and social impact, into BI and DW systems enables data-driven decision-making that aligns with both business goals and sustainable development. Companies that have successfully integrated sustainability into their data systems report improved operational performance and a better market position. Conclusions: Integrating sustainability with BI and DW systems can enhance operational efficiency, strengthen stakeholder relationships, and foster innovation. A conceptual framework is proposed to guide businesses in embedding sustainability into their data practices, ensuring long-term success. Implications: This research offers a framework for organizations seeking to align their BI and DW systems with sustainability goals. It also highlights the importance of adopting flexible infrastructure and continuous adaptation to evolving sustainability standards. Limitations: The study’s findings are based on selected case studies, which may limit generalizability across industries]]>
<![CDATA[Navigating Competency Gaps in ASEAN's Renewable Energy Sector for Economic Growth ]]>
<![CDATA[Diah Apriliani]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 01 (2025): IRHAMNA (JANUARY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[Background: ASEAN’s transition to renewable energy is hindered by significant competency gaps, with variations in technical and managerial expertise across member states. These gaps present challenges in harnessing the region's renewable energy potential and meeting future energy demands. This study aims to identify these competency gaps and propose strategies to bridge them, ensuring sustainable economic growth. Methods: A mixed-methods approach was employed, beginning with a survey of renewable energy professionals across ASEAN countries to quantify competency levels and skill deficiencies. In-depth interviews with policymakers, industry leaders, and educational representatives provided qualitative insights. Data were analysed using statistical and thematic analysis to identify regional trends and inform recommendations. Results: The study identified significant disparities in competency levels, with advanced nations like Singapore and Malaysia leading in renewable energy expertise, while emerging economies face substantial gaps in areas like energy storage, grid integration, and energy efficiency. The lack of integration between education and industry needs was a key challenge. Conclusions: Addressing the competency gaps is crucial for ASEAN’s renewable energy goals. Strengthening education and training, along with regional coordination, will ensure the development of a skilled workforce capable of driving the energy transition. Implications: The findings highlight the need for policy interventions, such as targeted education programmes and certification schemes, and greater public-private sector collaboration to foster a competent workforce. Limitations: The study's reliance on surveys and interviews may not fully capture the competency needs across all ASEAN countries. Future research should expand the scope and evaluate the effectiveness of training initiatives.]]>
<![CDATA[From CSR to Brand Activism: Exploring Emerging Trends in Indonesia's Marketing Landscape ]]>
<![CDATA[Muhamad Yusup]]>;
<![CDATA[Hamdan Hidayatulloh]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 02 (2025): IRHAMNA (MAY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[The growing demand for brands to engage in sociopolitical issues has shifted the corporate focus from traditional Corporate Social Responsibility (CSR) to brand activism. While this transformation is well-documented in Western contexts, its trajectory in Indonesia remains underexplored. This study aims to investigate how brand activism has emerged within the Indonesian marketing landscape by examining its relationship with CSR, social media, brand equity, and authenticity. Using a Systematic Literature Review (SLR) guided by the PRISMA framework, this study analyzes 73 peer-reviewed articles published between 2010 and 2025. The results show a clear evolution from philanthropic CSR to values-driven brand activism, catalyzed by digitally empowered consumers and amplified by social media platforms. Authenticity is identified as the most critical determinant of effective activism, as consumers increasingly evaluate the consistency between brand messaging and internal practices. While well-aligned activism strengthens brand equity through enhanced trust and emotional engagement, superficial or opportunistic efforts risk reputational damage. In the Indonesian context, cultural sensitivity and issue localization are crucial for brand credibility. This study contributes to both theoretical and practical understanding by situating brand activism within a Southeast Asian context and offering strategic insights for marketers aiming to build trust and differentiation in socially conscious markets. Future research is encouraged to incorporate empirical methods and explore employee perspectives on brand authenticity. ]]>
<![CDATA[Building Smart Tourism Through Business Intelligence: Social Media Analytics in the Indonesian Travel Market ]]>
<![CDATA[Moch Dhisa Rizky Madani]]>;
<![CDATA[Ramdan Saeful Qoyim]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 02 (2025): IRHAMNA (MAY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[The tourism industry in Indonesia is increasingly influenced by digital transformation, particularly through the integration of Business Intelligence (BI) systems. Despite the growing volume of social media interactions in the travel sector, many Indonesian tourism enterprises struggle to convert these data into actionable insights. This study aims to explore how social media analytics, as a subset of BI, contributes to the development of smart tourism in Indonesia. Employing a qualitative exploratory design, the research collected primary data through semi-structured interviews with twelve key stakeholders, including travel agency managers, marketing specialists, and data analysts. Secondary data were also drawn from BI dashboards and social media analytics tools such as Facebook Insights and Twitter Analytics. Thematic analysis revealed five key findings: (1) social media platforms provide real-time insights into tourist behavior; (2) BI systems support strategic planning and operational alignment; (3) personalization and customer engagement are enhanced through data-driven segmentation; (4) challenges persist in technical capacity, infrastructure, and data ethics; and (5) localization of BI tools is crucial for accurate and culturally sensitive analysis. The study contributes both theoretically and practically by contextualizing BI adoption within the Indonesian tourism industry, highlighting its strategic value and identifying barriers to implementation. These findings support the advancement of smart tourism initiatives and offer practical guidance for travel operators, policymakers, and platform developers. Future research is encouraged to adopt mixed-methods approaches and evaluate BI impacts on organizational performance across diverse tourism settings.]]>
<![CDATA[The Role of Social Media Narratives in Shaping Consumer Trust and Brand Loyalty : A Literature Review ]]>
<![CDATA[Arni Nuraeni]]>;
<![CDATA[Salsabila]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 02 (2025): IRHAMNA (MAY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[In an era increasingly defined by digital communication, social media has emerged as a dominant platform for brand storytelling and consumer engagement. However, the mechanisms by which social media narratives influence consumer trust and brand loyalty remain fragmented and under-theorized in current literature. This study aims to explore the role of social media narratives in shaping trust-based consumer-brand relationships and fostering long-term brand loyalty. Employing a qualitative literature review approach, the study synthesizes findings from over 40 peer-reviewed articles and academic sources published between 2018 and 2024. Thematic analysis reveals that authenticity, emotional resonance, and cultural alignment are the most influential narrative elements that shape consumer perceptions and drive brand commitment. Moreover, narratives that are co-created with consumers and embedded in community values demonstrate a stronger effect on fostering relational trust. The study also uncovers theoretical gaps in the integration of narrative theory with digital consumer behavior frameworks. Practical implications suggest that brands must move beyond transactional communication and invest in consistent, humanized storytelling to strengthen consumer relationships. The review offers a foundation for future empirical research and provides strategic insights for marketers seeking to build trust and loyalty in the ever-evolving digital ecosystem.]]>
<![CDATA[Digital Brand Storytelling: A Strategic Tool for Enhancing Consumer Brand Relationships ]]>
<![CDATA[Fahrurozi]]>;
<![CDATA[Yuli]]>
<![CDATA[ Indonesian Research of Sustainability Management, Business, & Administration (IRHAMNA) Vol. 1 No. 02 (2025): IRHAMNA (MAY 2025) ]]>
Publisher : <![CDATA[Trasearch (Training, Research and Academy Society ]]>
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<![CDATA[In an era where digital interactions dominate consumer-brand engagement, storytelling has emerged as a vital strategy for brands seeking to cultivate emotional and lasting relationships. Despite increasing investments in digital content, many brands struggle to authentically connect with consumers, often due to a lack of narrative coherence and emotional depth. This study addresses the critical question of how digital brand storytelling influences consumer-brand relationships by applying a grounded theory approach. The research aims to explore the mechanisms through which narrative elements shape consumers’ perceptions, trust, and loyalty toward a brand in digital environments. Utilizing in-depth interviews with marketing professionals and digital consumers, the study identifies key themes such as authenticity, relatability, narrative coherence, and value alignment. The results demonstrate that when executed with emotional resonance and cultural sensitivity, storytelling significantly enhances consumer trust, brand identification, and engagement. This finding confirms that storytelling is not merely a creative tactic but a strategic relational tool. The study offers practical insights for marketers to shift from product-centric messages to human-centric narratives that reflect consumer values and lived experiences. Theoretically, it expands existing brand communication models by integrating narrative theory into digital brand relationship frameworks. These insights suggest that brand storytelling, when grounded in authenticity and emotional meaning, can serve as a long-term relational asset in the digital economy.]]>
