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Journal of Islamic Entrepreneurship and Management
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jiem@uinsalatiga.ac.id
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Jl. Lkr. Sel. Salatiga No.Km. 2, Pulutan, Kec. Sidorejo, Kota Salatiga, Jawa Tengah 50716
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Journal of Islamic Entrepreneurship and Management
Published by Universitas Islam Negeri Salatiga
ISSN : -     EISSN : 28088255     DOI : https://doi.org/10.18326/jiem.v6i1
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Islamic Entrepreneurship and Management, e -ISSN 2808-8255 is a scientific journal that countains of theoritical research and studies on islamic Entrepreneurship and management issues. The journal is published two times a year (June and December) by Faculty of Islamic Economics and Business, UIN Salatiga. This journal is intended to be the journal for publishing articles reporting the results of management research. The journal invites manuscripts in the various topics include, but not limited to, functional areas of Islamic Marketing Management, Islamic Finance Management, Islamic Strategic Management, Operation Management, Human Resource Management, E-Business, Management Information System, International Business, Business Ethics and Sustainable, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
 1   2   3 
Factors Driving Purchase Decision of the Honda Scoopy Resha Mayshifa Yola; Rika Widianita; Sirinya Yuleh
Journal of Islamic Enterpreneurship and Management Vol. 6 No. 1 (2026): Journal of Islamic Entrepreneurship and Management
Publisher : Universitas Islam Negeri (UIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jiem.v6i1.6910

Abstract

The purpose of this study is to determine and examine the influence of product quality, brand image, price, and Islamic consumption ethics on the decision to purchase a Honda Scoopy in Bukittinggi City. The chosen research methodology is a quantitative method, a method by collecting data through questionnaires that have been given or distributed to buyers or users of Honda Scoopy in Bukittinggi City. After the data has been collected as many samples as needed, it is then analyzed using statistical methods that identify how much influence independent variables have on purchasing decisions. Then, the results of this study show that two variables, namely brand image and price, are proven to have a significant impact on purchasing decisions. On the other hand, the other two variables do not show a significant influence partially. However, simultaneously all four variables still contribute to the decision to purchase a Honda Scoopy. The final findings of this study indicate that consumers' views on brand image variables, as well as price factors, significantly influence the decision-making process in purchasing a Honda Scoopy motorcycle. Keywords: Brand Image, Islamic Consumption Ethics, Price, Product Quality, Purchasing Decisions

Page 3 of 3 | Total Record : 21

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