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Rachma Indrarini
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ASEAN Journal of Halal Study
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 3109404X     DOI : https://doi.org/10.26740/ajhs.v2i2
Core Subject :
ASEAN Journal of Halal Study is a peer-reviewed journal published twice a year (June and December) with twelve articles per year by the Institute for Research and Community Service, Surabaya State University, East Java, Indonesia. This journal is intended to be a platform for disseminating articles that report the results of scientific research on halal studies. This journal covers issues such as Halal Food and Products, Halal Medicine, Halal Tourism, Halal Lifestyle, Halal Education, Halal Management, and Halal Industry.
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Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024)" : 6 Documents clear
Analysis of Sharia Marketing Strategies on The Growth of Halal Product Exports in Indonesia Devi Salsabilah Putri; Rizkya Sulistyarini
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35515

Abstract

This research uses a qualitative method with a descriptive narrative approach to understand the existing situation through an inductive thinking process. The focus of this study is to integrate Islamic principles into sharia marketing strategies for halal product exports in Indonesia. The research method involves an in-depth literature review, including analysis of verses from the Qur'an, hadiths, and relevant regulations issued by the Indonesian Ulema Council (MUI). The research process includes identifying issues, determining subjects, and reflecting on the research results. The findings show that effective sharia marketing strategies can enhance consumer appeal and trust in halal products. Although halal products meet the halal standards according to Islamic law, it is important to consider the implementation of these strategies in the context of international markets. This study emphasizes that marketers of halal products need to pay attention not only to the halal aspect of the products but also to the impact of ethical and transparent marketing practices in building consumer trust.
Muslim Consumers' Perceptions of Halal Certified Make Over Products in Surabaya Zakiya Jihan Salsabila; Nikmatus Safar Mardiah
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35524

Abstract

This study aims to analyse Muslim consumers' perceptions of halal-certified Make Over cosmetic products in Surabaya. The research method used is descriptive qualitative with data collection techniques through semi structured interviews with Muslim consumers who buy Make Over products at Jelita Cosmetic Surabaya store. The results showed that Muslim consumers have a positive perception of halal certification on Make Over products, but there are still some misconceptions and lack of awareness of the importance of halal cosmetics. Factors that influence consumer perceptions include knowledge of halal ingredients and production processes, product quality, and brand image. This study provides insights for halal cosmetics manufacturers in improving the education and marketing of their products to Muslim consumers. Further efforts are needed to increase Muslim consumers' awareness and understanding of the urgency of using halal-certified cosmetics.
Implementation of Halal Product Guarantee Throught Halal Certification on Cosmetic Products in Indonesia Dwi Nabilah Nur Utari; Nuril Khikmatus Tsuroyyah
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35528

Abstract

The halal industry is a key pillar of the global economy. The demand for halal products continues to increase, especially in countries such as Indonesia, which has the largest Muslim population. This study uses a descriptive qualitative research type by analyzing the implementation of halal certification in the Indonesian cosmetics industry, focusing on its challenges and opportunities. Halal certification, which is regulated by the Halal Product Guarantee Agency (BPJPH) under Law No. 33 of 2014, ensures that products comply with Islamic law. The results of this study show that although halal certification is beneficial in increasing consumer confidence and market competitiveness, there are still some challenges in its implementation such as high certification costs, complicated processes, and limited awareness. This study highlights the importance of continued support from regulatory bodies to overcome these barriers and maintain halal standards.
Halal Industry in the Creative Economy: Opportunities in the Entertainment and Media Sectors Mazaya Najmy Tsaqyfa; Nur Azzah Athirah Binti Sha’ari
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35549

Abstract

The halal industry has grown significantly across various sectors, including food, cosmetics, and fashion. However, the halal entertainment and media sector remains underexplored, despite increasing demand from Muslim consumers for content aligned with Islamic values. This study aims to analyze the opportunities and challenges of developing the halal entertainment and media industry within the creative economy framework. The research employs a literature review method, examining secondary sources such as industry reports, academic articles, and relevant publications. The data were analyzed qualitatively to assess the growth of the halal entertainment industry, the impact of digital technology, and the regulatory challenges related to halal content certification. Findings indicate that digital technology, such as streaming platforms, plays a crucial role in expanding global access to halal content. Additionally, Muslim consumers increasingly prefer entertainment that aligns with Islamic values. However, major challenges include the lack of clear regulations and certification standards for halal entertainment, along with the creative limitations in producing content that is both appealing and compliant with Islamic principles. In conclusion, the halal entertainment and media industry holds significant potential, particularly in Muslim-majority countries like Indonesia. Clearer regulations and content innovation are key drivers for future growth.
An Overview On The Growth Of Halal-Concept Hotel Chain’s Industry In Malaysia Ahmad amir; Tasnim Abdul Rahman
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.36438

Abstract

The paper attempts to survey the emergence of halal-concept hotel chain in Malaysia by reviewing current project and initiative to set up the blueprint and framework of halal-concept hotel based on the principle of halalan toyyiban (allowed and permissible for consumption). Against this backdrop, it looks into current perception and effort to develop shariah-based hotel network and to conceptualize the idea into dynamic embodiment of contemporary Islamic market that reflect a major breakthrough in the industry and marked an important achievement in the halal-business enterprise and current direction of Islamic tourism in Malaysia. The aim of this research is to highlight the significant growth of halal-concept hotel in Malaysia by outlining its origin, conceptual framework and practical orientation, standard practice and basic operation, principal guideline and ethical vision in managing the business, and significant achievement and future challenge and prospect. The study is based on qualitative (narrative) and quantitative (inventories) methods where data is collected from intensive library research and fieldwork. From the discussion, the finding shows that the industry has been targeting to become an alternative to conventional hotel and improving the conventional order and practice of hospitality in line with shariah-based principle, by invoking a Muslim-friendly environment and embark on projecting new innovation to advance Islamic alternative as Malaysia continue to lead this highly competitive market of global halal industry.
The Halal Perspective on AI Voice Over Usage in Marketing and Advertising: Ethical and Sustainable Insights Asep Koswara; lina herlina
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.36471

Abstract

This paper explores the ethical, cultural, and sustainability implications of using AI voiceovers in marketing from an Islamic perspective. AI voiceover technology, which utilizes complex algorithms and deep learning to replicate human voices, has gained popularity for applications in advertising, customer service, and entertainment. While AI voiceovers offer significant benefits such as cost-effectiveness, efficiency, and accessibility, their usage raises concerns regarding ethical standards, environmental impact, and cultural sensitivity. This study highlights how Islamic teachings on justice, respect, and sustainability can guide the responsible use of AI voiceovers. By examining key issues such as energy consumption in AI systems and the importance of cultural inclusivity, this paper emphasizes the need for businesses to adopt practices that align with both ethical and environmental principles. It also stresses the importance of avoiding cultural insensitivity and stereotypes when using AI voices across different regions. The paper concludes with practical recommendations for marketers and suggestions for future research on the long-term impacts of AI voiceovers, offering a balanced approach to integrating this technology in a way that benefits society while upholding Islamic values.

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