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Rachma Indrarini
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ASEAN Journal of Halal Study
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 3109404X     DOI : https://doi.org/10.26740/ajhs.v2i2
Core Subject :
ASEAN Journal of Halal Study is a peer-reviewed journal published twice a year (June and December) with twelve articles per year by the Institute for Research and Community Service, Surabaya State University, East Java, Indonesia. This journal is intended to be a platform for disseminating articles that report the results of scientific research on halal studies. This journal covers issues such as Halal Food and Products, Halal Medicine, Halal Tourism, Halal Lifestyle, Halal Education, Halal Management, and Halal Industry.
Arjuna Subject : -
Articles 24 Documents
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The Influence Of Halal Literacy and Religiosity on the Interest in Consuming Halal Food in Surabaya City Siti Robi'atus Syifa'; Sri Abidah Suryaningsih
ASEAN Journal of Halal Study Vol. 1 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i1.33632

Abstract

In Islam, it is required to eat halal and thoyyib food, but this is still not understood by some people. Until now, some people have not seen the impact of religious understanding on halal products. This study aims to analyze the influence of halal literacy and religiosity on halal food consumption interest among Surabaya city residents. This research uses a quantitative approach with prime data by distributing questionnaires to respondents via Google Form and then processing them using SPSS statistical tools. The results of this study show that the variables of halal literacy and religiosity partially and simultaneously affect the interest in consumption of halal food in the city of Surabaya, with a contribution value of 65.9%.
Halal Cosmetic Products and Implications for the validity of Prayers within the framework of MUI Fatwa No. 26 of 2013 Adinda Dian Pramita; Muhammad Farras Shafwan Sasono
ASEAN Journal of Halal Study Vol. 1 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i1.34004

Abstract

This research uses a qualitative method with a descriptive narrative approach to understand the existing situation through an inductive thinking process. The focus of this research is to integrate Islamic principles into halal cosmetic product innovation, specifically on Wardah Foundation Colorfit Matte Foundation variant. The research method involves an in-depth literature review, including analysis of Qur'anic verses, hadith, 4Mazhab as well as MUI Fatwa No. 26 of 2013. The research process includes issue identification, subject determination, and reflection on the research results. The results show that Wardah Foundation has met the halal standards in accordance with Islamic law, but it is important to consider the use of this product in the context of ablution and prayer. This product has a waterproof composition that can prevent water from reaching the skin, thus potentially affecting the validity of wudhu and prayer according to the views of certain madhhabs. This study emphasizes that manufacturers of halal cosmetics need to pay attention not only to the halalness of the ingredients but also the impact of their use in worship.
Digital Transformation in South Korea’s Halal Market Development Musafak Moh; Choirul Nikmah
ASEAN Journal of Halal Study Vol. 1 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i1.34047

Abstract

The rapidly growing global halal industry presents both opportunities and challenges. Many countries, including those with non-Muslim majority populations, have recognized the substantial potential and benefits of participating in this market. However, the swift expansion of the halal industry does not always align with the services expected by Muslim consumers. For instance, Muslim populations in non-Muslim-majority countries, such as South Korea, often face significant challenges. The most prominent obstacles include the scarcity of mosques and the difficulty in finding halal food and determining whether market or convenience store products meet halal standards. This study examines the development of the Korean halal market through digital transformation, focusing on the experiences of the Indonesian Muslim diaspora. It employs a phenomenological approach, utilizing observations and interviews as data sources. The study also incorporates the Maqashid al-Syariah methodology to explore the issues from an Islamic legal perspective. The findings indicate that the efforts of the Indonesian Muslim diaspora to enhance the South Korean halal market through digital transformation have had a positive impact on the local Muslim community. This impact is evident in three key areas of digital development: increasing halal literacy, fostering an e-commerce-based halal market, and creating application-based halal innovations. These aspects aim to address the challenges of developing the halal market in a non-Muslim majority country while aligning with the Maqashid al-Syariah's goal of ensuring human welfare both in this world and the hereafter.
Potential Development of the Indonesian Halal Industry Muhammad Bayu Dwie Saputra; Novi Febriyanti
ASEAN Journal of Halal Study Vol. 1 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i1.34102

Abstract

Halal and haram is a fairly familiar topic regarding food and beverage products or services. However, currently many products do not include the halal logo on their products, and in the current era, many consumers prefer to consume those that already have the halal logo because the quality is guaranteed. The aim of this research is to look at the development of the halal industry in Indonesia, using qualitative research which is supported by data and previous research which is in line with the research to be carried out. The government has implemented several programs to support the successful development of the halal industry, because seeing Indonesia's potential regarding the halal industry is also very good, the government also sees this as an opportunity for the nation's economy. Currently, the government continues to try to support the halal industry in Indonesia with various efforts, one of which is through implementing a halal certification policy
Does Halal Label Increase Product Sales? Hafshah Afifah Az-Zuhdiyyah; Aisyah
ASEAN Journal of Halal Study Vol. 1 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i1.34872

Abstract

This study was conducted to determine whether the halal label increases product sales. The background of this study is because of the large number of MSMEs in Indonesia, especially those engaged in the food and beverage sector, with the government program regarding free halal certificates and the number of Indonesian people with a Muslim majority. This study is qualitative and uses the atlas.ti method to be able to explore data further and review existing literature, as well as make it easier to explore the interview results. With the presence of a halal label on MSMEs, it can help provide branding for a product, so that it can help create higher product sales, although there is no one factor that will increase sales, it can be one of the factors.
The Influence Of Halal Products, Word Of Mouth, and Price on Japanese Restaurant Food Purchasing Decisions ardhiana ardhiana dwi febrianti; Fira Nurafiani
ASEAN Journal of Halal Study Vol. 1 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i1.34906

Abstract

The purpose of this study was determine the effect of Halal Word of Mouth Products and Price on Japanese Restaurant Food Purchasing Decisions. The problem in the study is that there are various Japanese restaurant food products that are still not halal certified, while Japanese restaurants can currently be found easily in the Surabaya area. The purpose of the study was to determine the effect of the influence of Halal Products, Word of Mouth and price on purchasing decisions. The research method used is quantitative with an associative approach. The sample in this study amounted to 121 respondents. Data were collected using a questionnaire and processed using SPSS. The results showed that Halal Products had no effect with a result of 1,199, Word of Mouth of 4,166, and Price of 4,924.
Analysis of Sharia Marketing Strategies on The Growth of Halal Product Exports in Indonesia Devi Salsabilah Putri; Rizkya Sulistyarini
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35515

Abstract

This research uses a qualitative method with a descriptive narrative approach to understand the existing situation through an inductive thinking process. The focus of this study is to integrate Islamic principles into sharia marketing strategies for halal product exports in Indonesia. The research method involves an in-depth literature review, including analysis of verses from the Qur'an, hadiths, and relevant regulations issued by the Indonesian Ulema Council (MUI). The research process includes identifying issues, determining subjects, and reflecting on the research results. The findings show that effective sharia marketing strategies can enhance consumer appeal and trust in halal products. Although halal products meet the halal standards according to Islamic law, it is important to consider the implementation of these strategies in the context of international markets. This study emphasizes that marketers of halal products need to pay attention not only to the halal aspect of the products but also to the impact of ethical and transparent marketing practices in building consumer trust.
Muslim Consumers' Perceptions of Halal Certified Make Over Products in Surabaya Zakiya Jihan Salsabila; Nikmatus Safar Mardiah
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35524

Abstract

This study aims to analyse Muslim consumers' perceptions of halal-certified Make Over cosmetic products in Surabaya. The research method used is descriptive qualitative with data collection techniques through semi structured interviews with Muslim consumers who buy Make Over products at Jelita Cosmetic Surabaya store. The results showed that Muslim consumers have a positive perception of halal certification on Make Over products, but there are still some misconceptions and lack of awareness of the importance of halal cosmetics. Factors that influence consumer perceptions include knowledge of halal ingredients and production processes, product quality, and brand image. This study provides insights for halal cosmetics manufacturers in improving the education and marketing of their products to Muslim consumers. Further efforts are needed to increase Muslim consumers' awareness and understanding of the urgency of using halal-certified cosmetics.
The Influence of Halal Labels and Food Ingredients on Purchasing Decisions for Mikro, Small, Medium Enterprises Food Products in Madiun City Febry Suryamado
ASEAN Journal of Halal Study Vol. 2 No. 1 (2025): Jurnal AJHS: Juni 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v2i01.35527

Abstract

This study aims to analyze the influence of halal labels and food ingredients on purchase decisions for food products in Madiun City. Indonesia, as the country with the largest Muslim population, shows an increasing demand for halal-certified products, with approximately 13 million products certified as of 2020. Halal labels not only ensure compliance with Islamic law but also build consumer trust. Additionally, health awareness leads consumers to prefer products made from natural ingredients, which play a significant role in purchasing decisions. This research employs a quantitative method through surveys of consumers in Madiun to identify the relationships between halal labels, ingredient quality, and purchase decisions. The results are expected to provide insights for Micro, Small, and Medium Enterprises in formulating effective marketing strategies and enhance understanding of the importance of halal certification in increasing competitiveness in the increasingly competitive food market. These findings are anticipated to assist for Micro, Small, and Medium Enterprises in Madiun in understanding Muslim consumer behavior and encouraging the adoption of better halal standards.
Implementation of Halal Product Guarantee Throught Halal Certification on Cosmetic Products in Indonesia Dwi Nabilah Nur Utari; Nuril Khikmatus Tsuroyyah
ASEAN Journal of Halal Study Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/ajhs.v1i2.35528

Abstract

The halal industry is a key pillar of the global economy. The demand for halal products continues to increase, especially in countries such as Indonesia, which has the largest Muslim population. This study uses a descriptive qualitative research type by analyzing the implementation of halal certification in the Indonesian cosmetics industry, focusing on its challenges and opportunities. Halal certification, which is regulated by the Halal Product Guarantee Agency (BPJPH) under Law No. 33 of 2014, ensures that products comply with Islamic law. The results of this study show that although halal certification is beneficial in increasing consumer confidence and market competitiveness, there are still some challenges in its implementation such as high certification costs, complicated processes, and limited awareness. This study highlights the importance of continued support from regulatory bodies to overcome these barriers and maintain halal standards.

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